Hootsuite vs Zoho Social (2025 Comparison)
Hootsuite offers a comprehensive suite of features for social media management, including robust analytics and scheduling tools. Its wide range of integrations makes it a versatile choice for businesses.
- Comprehensive analytics and reporting tools
- Robust post scheduling features
- Wide range of integrations
- Steep learning curve for new users
- Interface can feel cluttered
Free plan?
YesStarting price
Zoho Social provides a user-friendly interface and affordable pricing, making it an ideal choice for small businesses. Its responsive customer support is often praised by users.
- User-friendly interface
- Affordable pricing
- Responsive customer support
- Limited advanced features
- Fewer integrations compared to competitors
Free plan?
YesStarting price
Contact salesWhat is Hootsuite?
Hootsuite is a comprehensive social media management platform that allows users to schedule posts, track social media performance, and manage multiple accounts from a single dashboard. It helps businesses streamline their social media efforts, saving time and improving efficiency. With Hootsuite, you can monitor conversations, engage with your audience, and analyze results to refine your strategy. It's particularly beneficial for marketing teams and agencies looking to enhance their social media presence.
What is Zoho Social?
Zoho Social is a robust social media management tool designed to help businesses manage their social media presence effectively. It offers features like scheduling posts, monitoring social media activity, and analyzing performance metrics. Zoho Social is particularly useful for small to medium-sized businesses looking to enhance their social media strategy without breaking the bank. Its user-friendly interface and integration with other Zoho products make it a convenient choice for businesses already using the Zoho suite.
Pros and Cons of Hootsuite vs Zoho Social
Pros & Cons of Hootsuite
- Hootsuite offers detailed analytics and reporting tools that help businesses track their social media performance and make data-driven decisions. Its customizable reports allow you to focus on the metrics that matter most to your business.
- Hootsuite's post scheduling feature is highly robust, allowing you to plan and automate your social media posts across multiple platforms. This is particularly useful for businesses with a global audience.
- Hootsuite offers a wide range of integrations with other tools and platforms, making it a versatile choice for businesses that rely on multiple software solutions.
- Hootsuite's interface can be a bit overwhelming for new users, but once you get the hang of it, it becomes a powerful tool. Its learning curve is worth the effort for the features it offers.
- Hootsuite's interface can feel cluttered at times, especially for users managing multiple accounts. However, its features and capabilities make it a valuable tool for social media management.
Pros & Cons of Zoho Social
- Zoho Social is known for its user-friendly interface, making it easy for beginners to navigate and manage their social media accounts. Its simplicity is a major advantage for new users.
- Zoho Social offers affordable pricing plans, making it an attractive option for small businesses looking to enhance their social media strategy without breaking the bank.
- Zoho Social is often praised for its responsive customer support, with users highlighting the helpfulness of its support team. This makes it a reliable choice for businesses that prioritize customer service.
- Zoho Social may lack some advanced features that larger enterprises might require. It's more suited for small to medium-sized businesses that need basic social media management tools.
- While Zoho Social offers integrations, its options may be more limited compared to competitors like Hootsuite. This could be a drawback for businesses that rely on multiple software solutions.
Hootsuite vs Zoho Social: At A Glance
Hootsuite vs Zoho Social: A Detailed Breakdown of Key Features
Post Scheduling
Hootsuite's post scheduling feature is robust, allowing you to plan and automate your social media posts across multiple platforms. This is particularly useful for businesses with a global audience, as it ensures your content is posted at optimal times. Zoho Social also offers post scheduling, but its capabilities may not be as extensive as Hootsuite's. If you need advanced scheduling features, Hootsuite is the better choice.
Analytics and Reporting
Hootsuite provides in-depth analytics and reporting tools that help you track your social media performance and make data-driven decisions. Its reports are customizable, allowing you to focus on the metrics that matter most to your business. Zoho Social offers analytics as well, but its reporting features may not be as comprehensive. If detailed analytics are important to you, Hootsuite is the better option.
Social Listening
Hootsuite's social listening tools allow you to monitor conversations and trends across social media platforms, helping you stay informed and engage with your audience effectively. Zoho Social also offers social listening, but its capabilities may not be as advanced. If you need powerful social listening tools, Hootsuite is the better choice.
Team Collaboration
Hootsuite's team collaboration features make it easy for multiple users to work together on social media campaigns. Its user management tools allow you to assign roles and permissions, ensuring everyone has access to the right tools. Zoho Social also supports team collaboration, but its features may not be as extensive. If you have a large team, Hootsuite is the better option.
Content Curation
Hootsuite's content curation tools help you discover and share relevant content with your audience, keeping your social media feeds fresh and engaging. Zoho Social also offers content curation, but its features may not be as robust. If content curation is a priority, Hootsuite is the better choice.
Mobile App
Hootsuite's mobile app allows you to manage your social media accounts on the go, making it easy to stay connected and engaged with your audience. Zoho Social also offers a mobile app, but its features may not be as comprehensive. If you need a powerful mobile app, Hootsuite is the better option.
Pricing Comparison of Hootsuite and Zoho Social
We’ve compiled the pricing tables and highlighted the key features of both Hootsuite and Zoho Social to aid in your decision-making process. Let’s explore what each platform has to offer.
Hootsuite Pricing Plans
- Best time to post recommendations for optimal engagement.
- Custom analytics and reports to track performance.
- AI caption, hashtag, and ideas generator for content creation.
- One inbox for managing all social account messages.
- Suspend scheduled posts and resume them later.
- Team roles and permissions for better collaboration.
- Assign DMs to teammates for efficient management.
- One custom-branded URL for enhanced branding.
- Content library for storing and reusing approved content.
- Automated engagement tools to boost interaction.
- Single sign-on (SSO) for secure access.
- Unlimited ad spend for maximum reach.
Zoho Social Pricing Plans
- 1 Brand management with essential features.
- zShare Browser Extension for easy sharing.
- Publishing on 6 social media channels.
- Lifetime validity with limited features.
- 1 Team Member for streamlined management.
- Multi-channel publishing for efficient content distribution.
- Content scheduling and publishing calendar for planning.
- 24/5 email support for assistance.
- CustomQ and repeat posting for content strategy.
- Bulk scheduling for time-saving management.
- Post insights and popular posts for performance tracking.
- Media library and scheduling reposts for content reuse.
- SmartQ and inbox for efficient communication.
- Content approvals and workflow for streamlined processes.
- Custom reports and share reports for data analysis.
- Zoho CRM and Desk integration for enhanced functionality.
- 5 Team Members for comprehensive management.
- Client invite and portal customization for client collaboration.
- Agency-branded reports for professional presentation.
- Custom view for clients for personalized experience.
- 5 Team Members for extensive management.
- Additional 10 Brands for expanded operations.
- Enhanced features for large-scale agencies.
- Comprehensive support for complex needs.
Our Rating Methodology
We thoroughly test each social media management tool, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Hootsuite or Zoho Social: Which One Matches Your Business Needs?
Choose Hootsuite If You Need ...
- Advanced analytics and reporting
If you require advanced analytics and reporting tools to track your social media performance, Hootsuite is the better choice. Its customizable reports allow you to focus on the metrics that matter most to your business.
- Robust post scheduling
If you need robust post scheduling features to plan and automate your social media posts, Hootsuite is the better option. Its scheduling capabilities are particularly useful for businesses with a global audience.
Choose Zoho Social If You Need ...
- User-friendly interface
If you are a beginner or small business owner looking for an easy-to-use social media management tool, Zoho Social is the better choice. Its user-friendly interface makes it easy to navigate and manage your accounts.
- Affordable pricing
If you are a small business looking for a cost-effective social media management solution, Zoho Social is the better option. Its affordable pricing plans make it an attractive choice for budget-conscious users.
Frequently Asked Questions
Which tool offers better analytics and reporting features?
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
