Hootsuite vs Oktopost (2025 Comparison)
Hootsuite offers a comprehensive suite of social media management features, making it a versatile tool for businesses of all sizes. Its user-friendly interface and wide range of integrations make it a top choice.
- Comprehensive social media management features
- User-friendly interface
- Wide range of integrations
- Can be expensive for small businesses
- Limited B2B marketing features
Free plan?
YesStarting price
Oktopost excels in B2B marketing, offering strong employee advocacy and lead tracking features. Its specialized tools make it a valuable asset for businesses looking to enhance their social media efforts.
- Strong B2B marketing features
- Excellent employee advocacy tools
- Robust lead tracking capabilities
- Higher learning curve
- Limited integrations compared to Hootsuite
Free plan?
NoStarting price
$55.00 per monthWhat is Hootsuite?
Hootsuite is a comprehensive social media management platform that helps businesses streamline their social media efforts. It allows users to schedule posts, track social media performance, and engage with their audience across multiple platforms from a single dashboard. This tool is particularly beneficial for businesses looking to enhance their social media presence and manage multiple accounts efficiently. With Hootsuite, you can save time and improve your social media strategy by analyzing performance metrics and adjusting your approach accordingly.
What is Oktopost?
Oktopost is a robust B2B social media management platform designed to help businesses manage and optimize their social media marketing efforts. It offers features like social media scheduling, analytics, and employee advocacy, making it easier for companies to engage with their audience and measure the impact of their social media campaigns. Oktopost is particularly useful for businesses looking to enhance their B2B marketing strategies and improve lead generation through social media channels.
Pros and Cons of Hootsuite vs Oktopost
Pros & Cons of Hootsuite
- Hootsuite offers a wide range of features that cater to various social media management needs, making it a versatile tool for businesses of all sizes.
- Hootsuite's clean and intuitive dashboard makes it easy for users to navigate and manage their social media accounts, saving time and effort.
- Hootsuite offers a variety of integrations with popular social media platforms and third-party tools, making it easy to connect and streamline your social media efforts.
- Hootsuite's pricing structure may be prohibitive for small businesses, especially those with limited budgets for social media management.
- While Hootsuite offers a comprehensive suite of features, its focus on general social media management may limit its appeal to businesses looking for specialized B2B marketing tools.
Pros & Cons of Oktopost
- Oktopost offers specialized features for B2B marketing, making it a valuable tool for businesses looking to enhance their lead generation efforts.
- Oktopost's employee advocacy features encourage employees to share company content, amplifying your brand's reach and engagement.
- Oktopost's lead tracking features help you identify and nurture potential customers through social media channels, integrating seamlessly with CRM systems.
- Oktopost's focus on B2B marketing may require a bit of a learning curve for those unfamiliar with the industry, potentially slowing down adoption.
- While Oktopost offers integrations, its focus on B2B marketing may limit the number of available options compared to Hootsuite's extensive integration capabilities.
Hootsuite vs Oktopost: At A Glance
Hootsuite vs Oktopost: A Detailed Breakdown of Key Features
Social Media Scheduling
Hootsuite excels in social media scheduling, offering a user-friendly interface that allows you to plan and schedule posts across multiple platforms with ease. Its drag-and-drop calendar makes it simple to organize your content and ensure consistent posting. Oktopost also offers scheduling capabilities, but its focus on B2B marketing may limit its appeal to certain industries. If you're looking for a tool with robust scheduling features, Hootsuite is the more versatile choice.
Analytics and Reporting
Hootsuite provides comprehensive analytics and reporting features, allowing you to track the performance of your social media campaigns and make data-driven decisions. Its customizable reports make it easy to measure the impact of your efforts and adjust your strategy accordingly. Oktopost also offers analytics, but its focus on B2B marketing may limit the availability of certain features. If you're looking for a tool with extensive analytics capabilities, Hootsuite is the more insightful choice.
Team Collaboration
Hootsuite offers robust team collaboration features, making it easy for multiple users to work together on social media campaigns. Its user roles and permissions ensure that everyone has access to the tools they need without compromising security. Oktopost also provides collaboration features, but its focus on B2B marketing may limit its appeal to certain industries. If you're looking for a tool with strong collaboration capabilities, Hootsuite is the more cooperative choice.
Content Curation
Hootsuite offers content curation features that make it easy to discover and share relevant content with your audience. Its content library allows you to store and organize your assets for easy access. Oktopost also provides content curation, but its focus on B2B marketing may limit the availability of certain features. If you're looking for a tool with extensive content curation capabilities, Hootsuite is the more resourceful choice.
Employee Advocacy
Oktopost shines in employee advocacy, offering features that encourage employees to share company content and amplify your brand's reach. Its user-friendly interface makes it easy for employees to participate and track their impact. Hootsuite also offers employee advocacy, but its focus on general social media management may limit its appeal to certain industries. If you're looking for a tool with strong employee advocacy features, Oktopost is the more engaging choice.
Lead Tracking
Oktopost excels in lead tracking, offering features that help you identify and nurture potential customers through social media channels. Its integration with CRM systems makes it easy to manage leads and track their progress. Hootsuite also provides lead tracking, but its focus on general social media management may limit its appeal to certain industries. If you're looking for a tool with robust lead tracking capabilities, Oktopost is the more strategic choice.
Pricing Comparison of Hootsuite and Oktopost
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Hootsuite and Oktopost. This comparison will highlight the best option for managing your social media presence.
Hootsuite Pricing Plans
- Best time to post recommendations for optimal engagement.
- Custom analytics and reports to track performance.
- AI caption, hashtag, and ideas generator for content creation.
- One inbox for managing all social account messages.
- Suspend scheduled posts and resume them later.
- Team roles and permissions for better collaboration.
- Assign DMs to teammates for efficient management.
- One custom-branded URL for enhanced branding.
- Content library for storing and reusing approved content.
- Automated engagement tools to boost interaction.
- Single sign-on (SSO) for secure access.
- Unlimited ad spend for maximum reach.
Oktopost Pricing Plans
- 15 Social Profiles for diverse platform management.
- Social Publishing to schedule and post content.
- Social Inbox for managing messages and interactions.
- Campaign Analytics to track performance metrics.
- 25 Social Profiles for extended reach.
- 5 Advocate Users to amplify brand message.
- Conversion Tracking to measure campaign success.
- Lead Capture to grow potential customer base.
- 50 Social Profiles for extensive social presence.
- 25 Advocate Users to enhance brand advocacy.
- Integration with Act-On, Marketo, Eloqua, Salesforce.
- Roles and Permissions for secure access control.
- Teams feature for organized group management.
- Social Board for comprehensive social insights.
- Sales Insight to drive sales strategies.
- Account Manager for personalized support.
Our Rating Methodology
We thoroughly evaluate each social media management tool, assessing key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Hootsuite or Oktopost: Which One Matches Your Business Needs?
Choose Hootsuite If You Need ...
- Comprehensive social media management
If you are a business looking for a comprehensive social media management tool with a wide range of features, Hootsuite is the ideal choice. Its user-friendly interface and extensive integrations make it a versatile option for managing multiple social media accounts.
- User-friendly interface
If you are a beginner or small business owner looking for an easy-to-use social media management tool, Hootsuite is the perfect fit. Its intuitive dashboard and simple navigation make it accessible to users of all skill levels.
Choose Oktopost If You Need ...
- Strong B2B marketing features
If you are a business focused on B2B marketing and looking for specialized features, Oktopost is the better choice. Its robust lead tracking and employee advocacy tools make it a valuable asset for enhancing your marketing efforts.
- Excellent employee advocacy tools
If you are a company looking to amplify your brand's reach through employee advocacy, Oktopost is the ideal solution. Its user-friendly interface and powerful advocacy features make it easy for employees to participate and track their impact.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
