Hootsuite vs Loomly (2025 Comparison)
Hootsuite offers a comprehensive suite of social media management tools, perfect for businesses seeking advanced features and integrations. Its robust analytics and reporting capabilities make it a top choice for data-driven strategies.
- Comprehensive social media management features.
- Advanced analytics and reporting tools.
- Wide range of integrations available.
- Can be overwhelming for beginners.
- Higher cost for advanced features.
Free plan?
YesStarting price
Loomly provides an intuitive platform for social media management, ideal for small teams. With excellent content creation tools and a user-friendly interface, it's perfect for those new to social media marketing.
- User-friendly interface and easy to use.
- Excellent content creation tools.
- Affordable for small teams.
- Limited advanced features.
- Basic analytics compared to competitors.
Free plan?
YesStarting price
$32 per monthWhat is Hootsuite?
Hootsuite is a comprehensive social media management platform that helps businesses streamline their social media efforts. It allows users to schedule posts, track social media performance, and engage with their audience across multiple platforms from a single dashboard. This tool is particularly beneficial for businesses looking to enhance their social media presence and manage multiple accounts efficiently. With Hootsuite, you can save time and improve your social media strategy by analyzing performance metrics and adjusting your approach accordingly.
What is Loomly?
Loomly is a user-friendly social media management tool designed to simplify content creation and scheduling. It offers a collaborative platform where teams can brainstorm, create, and schedule posts with ease. Loomly's intuitive interface and robust features make it an excellent choice for businesses seeking to enhance their social media strategy. By providing insights and suggestions, Loomly helps users optimize their content for better engagement and reach, making it a valuable asset for any marketing team.
Pros and Cons of Hootsuite vs Loomly
Pros & Cons of Hootsuite
- Hootsuite offers a wide range of features that cover all aspects of social media management, from scheduling to analytics, making it a one-stop solution for businesses.
- With Hootsuite, you can access detailed analytics and reporting tools that help you track your social media performance and make data-driven decisions.
- Hootsuite integrates with numerous third-party tools and platforms, enhancing its functionality and allowing you to streamline your workflow.
- Hootsuite's extensive features can be daunting for new users, requiring a learning curve to fully utilize its capabilities.
- While Hootsuite offers a free plan, accessing its advanced features requires a higher subscription cost, which may not be feasible for all businesses.
Pros & Cons of Loomly
- Loomly's intuitive interface makes it easy for users of all skill levels to navigate and manage their social media accounts effectively.
- Loomly provides robust content creation tools and suggestions, helping users optimize their posts for better engagement and reach.
- Loomly offers cost-effective pricing plans that are ideal for small teams or businesses with limited budgets, providing great value for money.
- While Loomly is user-friendly, it lacks some of the advanced features found in other social media management tools, which may limit its appeal for larger businesses.
- Loomly's analytics are more basic compared to competitors, providing less detailed insights into social media performance.
Hootsuite vs Loomly: At A Glance
Value to Price
Hootsuite offers a robust set of features that justify its pricing, making it a valuable investment for businesses looking to manage multiple social media accounts efficiently. Loomly, while slightly more affordable, provides excellent value for smaller teams or those new to social media management. If you're seeking a comprehensive tool with advanced features, Hootsuite is the better choice.
Ease of Use
Loomly shines in terms of ease of use, with an intuitive interface that makes it accessible for users of all skill levels. Hootsuite, while powerful, can be a bit overwhelming for beginners. If you prioritize a user-friendly experience, Loomly is the way to go.
Functionality
Hootsuite excels in functionality, offering a wide range of features that cater to advanced social media strategies. Loomly, while functional, focuses more on content creation and scheduling. For businesses needing comprehensive social media management, Hootsuite is the superior option.
Scalability
Hootsuite is designed to scale with your business, making it ideal for growing companies with expanding social media needs. Loomly is suitable for smaller teams or businesses with more modest requirements. If scalability is a priority, Hootsuite is the better choice.
Integrations
Hootsuite offers a wide range of integrations with popular tools and platforms, enhancing its versatility. Loomly provides essential integrations but lacks the extensive options available with Hootsuite. For those needing diverse integrations, Hootsuite is the preferred choice.
Customer Support
Loomly provides responsive customer support, often praised for its helpfulness. Hootsuite offers solid support but can sometimes be slower to respond. If customer support is a critical factor, Loomly may be the better option.
Security
Both Hootsuite and Loomly prioritize security, but Hootsuite's advanced security features give it a slight edge. For businesses handling sensitive data, Hootsuite's security measures make it the safer choice.
Overall Rating
Hootsuite's comprehensive features and scalability make it a top choice for businesses with complex social media needs. Loomly, with its ease of use and affordability, is ideal for smaller teams or those new to social media management. Choose Hootsuite for advanced needs and Loomly for simplicity.
Hootsuite vs Loomly: A Detailed Breakdown of Key Features
Scheduling
Hootsuite offers a powerful scheduling feature that allows you to plan and automate posts across multiple social media platforms. This is particularly useful for businesses managing numerous accounts. Loomly also provides scheduling capabilities, but its strength lies in its simplicity and ease of use. If you need advanced scheduling options, Hootsuite is the better choice.
Analytics
Hootsuite's analytics feature provides in-depth insights into your social media performance, helping you refine your strategy. Loomly offers analytics as well, but they are more basic compared to Hootsuite. For businesses seeking detailed analytics, Hootsuite is the superior option.
Content Creation
Loomly excels in content creation, offering tools and suggestions to optimize your posts for better engagement. Hootsuite provides content creation features too, but they are not as intuitive as Loomly's. If content creation is your focus, Loomly is the better choice.
Team Collaboration
Both Hootsuite and Loomly offer team collaboration features, but Loomly's platform is particularly user-friendly, making it easier for teams to work together. Hootsuite provides robust collaboration tools, but they can be more complex. For seamless team collaboration, Loomly is the preferred option.
Social Listening
Hootsuite's social listening feature allows you to monitor brand mentions and industry trends, providing valuable insights. Loomly offers basic social listening capabilities, but they are not as comprehensive as Hootsuite's. For businesses needing advanced social listening, Hootsuite is the better choice.
Post Approval
Hootsuite's post approval process is efficient, allowing teams to review and approve content before it goes live. Loomly also offers post approval features, but they are more straightforward. If you require a detailed approval process, Hootsuite is the superior option.
Pricing Comparison of Hootsuite and Loomly
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Hootsuite and Loomly. This comparison will highlight the best option for managing your social media presence.
Hootsuite Pricing Plans
- Best time to post recommendations for optimal engagement.
- Custom analytics and reports to track performance.
- AI caption, hashtag, and ideas generator for content creation.
- One inbox for managing all social account messages.
- Suspend scheduled posts and resume them later.
- Team roles and permissions for better collaboration.
- Assign DMs to teammates for efficient management.
- One custom-branded URL for enhanced branding.
- Content library for storing and reusing approved content.
- Automated engagement tools to boost interaction.
- Single sign-on (SSO) for secure access.
- Unlimited ad spend for maximum reach.
Loomly Pricing Plans
- Allow collaboration with 2 users for seamless teamwork.
- Access to interactions and post analytics for insights.
- Utilize hashtag manager for effective social media campaigns.
- Receive post preview and optimization tips for better engagement.
- Collaborate with 6 users for enhanced productivity.
- Access advanced analytics for deeper insights.
- Export content for easy sharing and reporting.
- Integrate with Slack & Teams for streamlined communication.
- Collaborate with 14 users for extensive teamwork.
- Create custom roles for tailored user permissions.
- Develop custom workflows for efficient processes.
- Schedule reports for regular performance tracking.
- Collaborate with 30 users for maximum efficiency.
- Implement custom branding for a personalized touch.
- Access all advanced features for comprehensive management.
- Benefit from tailored support with a designated account manager.
Our Rating Methodology
We thoroughly evaluate each social media management tool, focusing on key aspects like functionality, ease of use, and scalability. By analyzing user feedback and testing features, we ensure our recommendations align with your needs. Each factor is weighted to provide an accurate final rating, helping you choose the best tool for your business.
Hootsuite or Loomly: Which One Matches Your Business Needs?
Choose Hootsuite If You Need ...
- Advanced social media management
If you are a business with complex social media needs, Hootsuite's comprehensive features and advanced analytics make it the ideal choice for managing multiple accounts and strategies effectively.
- Wide range of integrations
If you require a tool that integrates with numerous third-party platforms, Hootsuite's extensive integration options make it the perfect solution for streamlining your workflow and enhancing functionality.
Choose Loomly If You Need ...
- User-friendly interface
If you are new to social media management or have a small team, Loomly's intuitive interface and ease of use make it the best choice for getting started quickly and efficiently.
- Affordable for small teams
If you are a small business or team with a limited budget, Loomly's cost-effective pricing plans provide excellent value, making it an ideal option for managing your social media presence.
Frequently Asked Questions
Which tool is better for large businesses?
Is Loomly suitable for beginners?
Does Hootsuite offer more integrations than Loomly?
Which tool provides better customer support?
Can Loomly handle advanced social media strategies?
Is Hootsuite more expensive than Loomly?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
