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Google Forms vs Typeform (2025 Comparison)

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Author

Anastasia Belyh

Last Update

Jan 31, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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Google Forms

Google Forms offers seamless integration with Google Workspace, making it a convenient choice for users already in the Google ecosystem. Its real-time collaboration and user-friendly interface enhance productivity.

  • Seamless Google integration
  • Real-time collaboration
  • User-friendly interface
  • Limited customization options
  • Basic design templates

Free plan?

Yes

Starting price

$12 per month per user
Excellent Value For Price
4.5

0

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Typeform

Typeform provides an engaging and interactive form-building experience, with extensive customization options and comprehensive analytics. Its user-friendly design ensures higher response rates and valuable insights.

  • Highly customizable forms
  • Engaging user experience
  • Comprehensive analytics
  • Higher pricing tiers
  • Learning curve for beginners

Free plan?

Yes

Starting price

$25 per month

What is Google Forms?

Google Forms is a versatile tool that allows users to create surveys, quizzes, and forms with ease. It integrates seamlessly with other Google Workspace apps, making it a convenient choice for those already using Google's ecosystem. Whether you're gathering feedback, conducting research, or organizing events, Google Forms provides a straightforward and efficient way to collect and analyze data. Its real-time collaboration feature ensures that teams can work together effortlessly, enhancing productivity and decision-making.

What is Typeform?

Typeform is an innovative form-building software that transforms the way you collect information. With its interactive and engaging design, Typeform makes filling out forms a pleasant experience for users. It offers a wide range of customization options, allowing you to create forms that align with your brand's identity. Whether you're conducting surveys, collecting feedback, or generating leads, Typeform's user-friendly interface and powerful analytics help you gather valuable insights effortlessly.

Pros and Cons of Google Forms vs Typeform

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Pros & Cons of Google Forms

Seamless Google integration
  • Google Forms integrates effortlessly with other Google Workspace apps, providing a cohesive experience for users already in the Google ecosystem. This integration enhances productivity and streamlines workflows.
Real-time collaboration
  • Google Forms allows multiple users to collaborate on a form simultaneously, making it an excellent choice for teams working on projects together. This feature enhances teamwork and efficiency.
User-friendly interface
  • Google Forms offers a straightforward and intuitive interface, making it accessible to users of all skill levels. Its simplicity ensures quick form creation and distribution.
Limited customization options
  • While Google Forms offers basic customization, it lacks the extensive design options available in other form builders. This limitation may not meet the needs of users seeking highly customized forms.
Basic design templates
  • Google Forms provides a limited selection of design templates, which may not be sufficient for users looking to create visually appealing forms. This can be a drawback for businesses focused on branding.
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Pros & Cons of Typeform

Highly customizable forms
  • Typeform offers extensive customization options, allowing you to create visually stunning forms that align with your brand's identity. This feature is ideal for businesses looking to make a lasting impression.
Engaging user experience
  • Typeform's interactive design keeps users engaged, resulting in higher response rates. Its conversational approach enhances user interaction, making it a preferred choice for surveys and feedback collection.
Comprehensive analytics
  • Typeform provides powerful analytics tools, allowing you to gain valuable insights from your data. This feature helps businesses make informed decisions based on user feedback and responses.
Higher pricing tiers
  • Typeform's advanced features come at a higher cost, which may not be suitable for small businesses or individuals with limited budgets. This can be a consideration for cost-conscious users.
Learning curve for beginners
  • Typeform's extensive customization options may require a learning curve for beginners. Users new to form-building may need time to familiarize themselves with the platform's features and capabilities.

Google Forms vs Typeform: At A Glance

Decision FactorGoogle FormsTypeform
Value to Price
Good4.2
Excellent4.4
Ease of Use
Excellent4.5
Excellent4.7
Functionality
Excellent4.3
Excellent4.6
Scalability
Good4.1
Excellent4.5
Integrations
Excellent4.4
Excellent4.6
Customer Support
Good4.0
Excellent4.3
Security
Excellent4.5
Excellent4.6
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

Google Forms offers excellent value for money, especially for users already integrated into the Google ecosystem. Its free version provides robust features, making it a cost-effective choice for small businesses and individuals. Typeform, while slightly more expensive, offers a unique and engaging user experience that justifies its price. If you prioritize a visually appealing and interactive form experience, Typeform is worth the investment.

Ease of Use

Google Forms is known for its simplicity and ease of use, making it accessible to users of all skill levels. Its intuitive interface allows for quick form creation and distribution. Typeform, on the other hand, offers a more modern and interactive design, which can be slightly more complex to navigate initially. However, once familiar, it provides a seamless user experience. If you value simplicity, Google Forms is the way to go.

Functionality

Google Forms provides essential functionalities for creating surveys and forms, with features like real-time collaboration and data analysis. Typeform takes functionality a step further with its interactive design and advanced customization options. It allows for more engaging and dynamic forms, making it ideal for businesses looking to enhance user interaction. If you need advanced customization, Typeform is the better choice.

Scalability

Google Forms is highly scalable, accommodating a wide range of users and data volumes. Its integration with Google Workspace ensures seamless scalability for growing businesses. Typeform also offers scalability, with features that support large-scale data collection and analysis. However, its pricing may increase with higher usage. If you're looking for a scalable solution with predictable costs, Google Forms is a reliable option.

Integrations

Google Forms integrates seamlessly with other Google Workspace apps, providing a cohesive experience for users already in the Google ecosystem. Typeform offers a wide range of integrations with third-party apps, enhancing its versatility and functionality. If you rely heavily on Google apps, Google Forms is the better choice. For diverse integrations, Typeform stands out.

Customer Support

Google Forms offers basic customer support, primarily through online resources and community forums. Typeform provides more comprehensive support options, including live chat and email support, ensuring users receive timely assistance. If you require extensive customer support, Typeform is the preferred option.

Security

Google Forms benefits from Google's robust security infrastructure, ensuring data protection and privacy. Typeform also prioritizes security, with features like data encryption and GDPR compliance. Both tools offer reliable security measures, but if you're already using Google services, Google Forms provides a seamless security experience.

Google Forms vs Typeform: A Detailed Breakdown of Key Features

FeaturesGoogle FormsTypeform
Customization Options
Good4.0
Excellent4.7
User Engagement
Good4.1
Excellent4.8
Data Analysis
Excellent4.3
Excellent4.5
Collaboration
Excellent4.5
Excellent4.4
Mobile Responsiveness
Good4.2
Excellent4.6
Template Variety
Good4.1
Excellent4.7

Customization Options

Google Forms offers basic customization options, allowing you to change themes and colors to match your brand. However, Typeform excels in this area with its extensive customization capabilities. You can create visually stunning forms that captivate your audience, making it ideal for businesses looking to leave a lasting impression. If you prioritize customization, Typeform is the superior choice.

User Engagement

Google Forms provides a straightforward user experience, but Typeform takes engagement to the next level with its interactive design. Typeform's conversational approach keeps users engaged, resulting in higher response rates. If you want to enhance user interaction and engagement, Typeform is the way to go.

Data Analysis

Google Forms offers robust data analysis features, with seamless integration into Google Sheets for in-depth analysis. Typeform also provides powerful analytics, allowing you to gain valuable insights from your data. Both tools excel in data analysis, but if you prefer Google Sheets integration, Google Forms is the better option.

Collaboration

Google Forms shines in collaboration, with real-time editing and sharing capabilities. It allows multiple users to work on a form simultaneously, enhancing teamwork and productivity. Typeform also offers collaboration features, but Google Forms' integration with Google Workspace makes it the preferred choice for collaborative projects.

Mobile Responsiveness

Both Google Forms and Typeform offer mobile-responsive designs, ensuring a seamless experience for users on any device. However, Typeform's interactive design translates exceptionally well to mobile devices, providing a more engaging experience. If mobile responsiveness is a priority, Typeform is the better option.

Template Variety

Google Forms offers a range of templates to get you started, but Typeform provides a more extensive library of professionally designed templates. Typeform's templates are visually appealing and customizable, making it easier to create forms that align with your brand. If you value template variety, Typeform is the superior choice.

Pricing Comparison of Google Forms and Typeform

We’ve compiled the pricing tables and highlighted the key features of both Google Forms and Typeform to aid in your decision-making process. Let’s explore what each platform has to offer.

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Google Forms Pricing Plans

For Personal
For Individuals
$0
Get Startedright_arrow
For Personal includes:
  • Analyze responses in real-time with automatic summaries.
  • Access and edit forms from any device, anywhere.
  • Collaborate with others in real-time on form creation.
  • Share forms via email, link, or website effortlessly.
Business Standard
For Small Businesses
$12

per month per user

Try For Freeright_arrow
Includes For Personal, plus:
  • Custom business email with enhanced security.
  • Video and voice conferencing for up to 150 participants.
  • 24/7 online support and community forums.
  • Centralized administration and group-based security controls.
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Typeform Pricing Plans

Basic
For Individuals
$25

per month

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Basic includes:
  • Includes 100 responses per month for data collection.
  • Allows 1 user to manage and create forms.
  • Offers unlimited typeforms and questions for flexibility.
  • Provides standard support for troubleshooting and assistance.
Plus
For Small Businesses
$50

per month

Try For Freeright_arrow
Includes Basic, plus:
  • Includes 1,000 responses per month for larger data needs.
  • Allows up to 3 users for collaborative form management.
  • Remove Typeform branding for a professional look.
  • Custom subdomain for personalized form links.
Business
For Large Enterprises
$83

per month

Try For Freeright_arrow
Includes Plus, plus:
  • Includes 10,000 responses per month for extensive data collection.
  • Allows up to 5 users for enhanced team collaboration.
  • Access to drop-off rates and conversion tracking for optimization.
  • Priority support and live chat for immediate assistance.
Enterprise
For Large Enterprises
Contact sales
Request Pricingright_arrow
Includes Business, plus:
  • Tailored response limits and seats for custom needs.
  • VIP support and dedicated outcomes manager for guidance.
  • Custom domains and branding for complete personalization.
  • Single Sign-On (SSO) and compliance options for security.

Our Rating Methodology

We thoroughly test each form-building tool, evaluating key features like customization, user engagement, and data analysis. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Google Forms or Typeform: Which One Matches Your Business Needs?

Choose Google Forms If You Need ...

  • Seamless Google integration

    If you are a Google Workspace user looking for seamless integration, Google Forms is the ideal choice. Its compatibility with other Google apps enhances productivity and streamlines workflows, making it a convenient option for users already in the Google ecosystem.

  • Real-time collaboration

    If you need real-time collaboration for team projects, Google Forms is the preferred option. Its ability to allow multiple users to work on a form simultaneously enhances teamwork and efficiency, making it an excellent choice for collaborative projects.

Choose Typeform If You Need ...

  • Engaging user experience

    If you want to enhance user interaction and engagement, Typeform is the way to go. Its interactive design and conversational approach keep users engaged, resulting in higher response rates and valuable insights.

  • Highly customizable forms

    If you prioritize extensive customization options for visually stunning forms, Typeform is the superior choice. Its customization capabilities allow you to create forms that align with your brand's identity, making a lasting impression on your audience.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.