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Google Forms vs QuestionPro (2025 Comparison)

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Author

Anastasia Belyh

Last Update

Jan 31, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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Google Forms

Google Forms offers a user-friendly interface and seamless integration with Google Workspace, making it ideal for small projects and personal use. Its real-time collaboration feature enhances team productivity.

  • Seamless integration with Google Workspace.
  • User-friendly interface.
  • Real-time collaboration.
  • Limited customization options.
  • Basic analytics.
  • Not ideal for large-scale surveys.

Free plan?

Yes

Starting price

$12 per month per user
Excellent Value For Price
4.5

0

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QuestionPro

QuestionPro provides advanced analytics and extensive customization options, making it a powerful tool for businesses and researchers. Its comprehensive customer support ensures users receive timely assistance.

  • Advanced analytics tools.
  • Extensive customization options.
  • Comprehensive customer support.
  • Steeper learning curve.
  • Higher cost for premium features.
  • Complex interface for beginners.

Free plan?

Yes

Starting price

$83 per month per user

What is Google Forms?

Google Forms is a versatile tool that allows users to create surveys, quizzes, and forms with ease. It integrates seamlessly with other Google Workspace apps, making it a convenient choice for those already using Google's ecosystem. Whether you're gathering feedback, conducting research, or organizing events, Google Forms provides a straightforward platform to collect and analyze data. Its real-time collaboration feature ensures that teams can work together efficiently, making it a valuable asset for both personal and professional use.

What is QuestionPro?

QuestionPro is a comprehensive survey software that empowers users to create detailed surveys and analyze responses with advanced analytics. It offers a wide range of question types and customization options, making it suitable for businesses, researchers, and educators. With its robust reporting tools, you can gain insights into customer satisfaction, market trends, and employee engagement. QuestionPro's user-friendly interface and powerful features make it an excellent choice for those looking to gather in-depth data and make informed decisions.

Pros and Cons of Google Forms vs QuestionPro

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Pros & Cons of Google Forms

Seamless integration with Google Workspace
  • Google Forms integrates effortlessly with other Google Workspace apps, making it a convenient choice for users already familiar with Google's ecosystem. This integration enhances productivity and streamlines workflow.
User-friendly interface
  • The intuitive interface of Google Forms makes it easy for users to create and manage surveys without any technical expertise. This simplicity is ideal for beginners and small projects.
Real-time collaboration
  • Google Forms allows multiple users to collaborate on a form simultaneously, making it a valuable tool for teams working together on survey creation and data collection.
Limited customization options
  • While Google Forms is easy to use, it lacks the customization options needed for businesses looking to maintain brand consistency. This limitation can be a drawback for professional use.
Basic analytics
  • Google Forms provides only basic analytics, which may not be sufficient for businesses and researchers who require in-depth data analysis and reporting capabilities.
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Pros & Cons of QuestionPro

Advanced analytics tools
  • QuestionPro offers powerful analytics tools that allow users to gain deep insights from survey data. This feature is essential for businesses and researchers making data-driven decisions.
Extensive customization options
  • With QuestionPro, users can customize surveys to match their brand's identity, providing a professional and cohesive look. This flexibility is ideal for businesses seeking to maintain brand consistency.
Comprehensive customer support
  • QuestionPro provides excellent customer support, including live chat and phone support, ensuring that users receive timely assistance when needed. This support is crucial for businesses relying on survey data.
Steeper learning curve
  • While QuestionPro offers advanced features, it may take some time for users to become familiar with its interface and functionalities, especially for those new to survey software.
Higher cost for premium features
  • QuestionPro's advanced features come at a higher cost, which may not be feasible for small businesses or individuals with limited budgets. This pricing can be a barrier for some users.

Google Forms vs QuestionPro: At A Glance

Decision FactorGoogle FormsQuestionPro
Value to Price
Good4.2
Excellent4.5
Ease of Use
Excellent4.5
Excellent4.3
Functionality
Good4.0
Excellent4.6
Scalability
Good4.1
Excellent4.4
Integrations
Excellent4.3
Excellent4.5
Customer Support
Good4.0
Excellent4.6
Security
Excellent4.4
Excellent4.5
Overall Rating
Excellent4.3
Excellent4.5

Google Forms vs QuestionPro: A Detailed Breakdown of Key Features

FeaturesGoogle FormsQuestionPro
Custom Branding
Poor3.5
Excellent4.7
Logic Branching
Good3.8
Excellent4.6
Real-time Collaboration
Excellent4.6
Excellent4.3
Advanced Analytics
Good3.9
Excellent4.8
Mobile Responsiveness
Excellent4.4
Excellent4.5
Survey Templates
Good4.0
Excellent4.7

Custom Branding

Google Forms offers limited customization options, which might not be sufficient for businesses looking to maintain brand consistency. On the other hand, QuestionPro provides extensive custom branding features, allowing you to tailor surveys to match your brand's identity. This is particularly beneficial for businesses that want to create a professional and cohesive brand image. If custom branding is important to you, QuestionPro is the better choice.

Logic Branching

While Google Forms offers basic logic branching, it lacks the depth and flexibility that QuestionPro provides. QuestionPro's advanced logic branching allows for more complex survey designs, enabling you to create personalized survey experiences for respondents. This feature is especially useful for researchers and businesses that need to gather detailed insights. If you require advanced logic branching, QuestionPro is the superior option.

Real-time Collaboration

Google Forms excels in real-time collaboration, allowing multiple users to work on a form simultaneously. This feature is particularly useful for teams that need to collaborate on survey creation. QuestionPro also offers collaboration features, but they are not as seamless as Google's. If real-time collaboration is a priority, Google Forms is the better choice.

Advanced Analytics

Google Forms provides basic analytics, which might be sufficient for small projects. However, QuestionPro offers advanced analytics tools that allow for in-depth data analysis and reporting. This is crucial for businesses and researchers who need to make data-driven decisions. If advanced analytics are important to you, QuestionPro is the superior choice.

Mobile Responsiveness

Both Google Forms and QuestionPro offer mobile-responsive designs, ensuring that surveys can be accessed and completed on any device. However, QuestionPro provides more customization options for mobile surveys, making it a better choice for businesses that prioritize mobile user experience. If mobile responsiveness is a key factor, QuestionPro is the better option.

Survey Templates

Google Forms offers a variety of basic templates that are easy to use and customize. QuestionPro, however, provides a wider range of professionally designed templates that cater to different industries and survey types. This makes it a more versatile option for businesses and researchers. If you need a diverse selection of templates, QuestionPro is the superior choice.

Pricing Comparison of Google Forms and QuestionPro

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Google Forms and QuestionPro. This comparison will highlight the best option for creating your surveys.

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Google Forms Pricing Plans

For Personal
For Individuals
$0
Get Startedright_arrow
For Personal includes:
  • Analyze responses in real-time with automatic summaries.
  • Access and edit forms from any device, anywhere.
  • Collaborate with others in real-time on form creation.
  • Share forms via email, link, or website effortlessly.
Business Standard
For Small Businesses
$12

per month per user

Try For Freeright_arrow
Includes For Personal, plus:
  • Custom business email with enhanced security.
  • Video and voice conferencing for up to 150 participants.
  • 24/7 online support and community forums.
  • Centralized administration and group-based security controls.
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QuestionPro Pricing Plans

Essentials
For Individuals
Free
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Essentials includes:
  • Allows up to 200 responses per survey for data collection.
  • Provides 30 different question types for diverse surveys.
  • Global data center ensures data security and availability.
  • 24/7 chat and email support for user assistance.
Team Edition
For Small Businesses
$83

per month per user

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Team Edition includes Essentials, plus:
  • Allows up to 100K responses per year for extensive surveys.
  • Provides 39 question types for comprehensive survey creation.
  • Regional data centers for improved data management.
  • Dedicated account manager for personalized support.
Advanced
For Large Enterprises
$99

per month per user

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Advanced includes Team Edition, plus:
  • Allows up to 25K responses per year for business insights.
  • Offers 38 question types for detailed survey creation.
  • Branding options to customize surveys with company logos.
  • Global data center for secure and reliable data storage.
Research Edition
For Research Teams
Contact sales
Request Pricingright_arrow
Research Edition includes Advanced, plus:
  • Custom response pricing for tailored survey needs.
  • Offers 52 question types for extensive survey options.
  • Enhanced security features for data protection.
  • Dedicated success manager for strategic guidance.

Our Rating Methodology

We thoroughly test each survey tool, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Google Forms or QuestionPro: Which One Matches Your Business Needs?

Choose Google Forms If You Need ...

  • Ideal for Google Workspace users

    If you are already using Google Workspace and need a simple, user-friendly tool for creating surveys, Google Forms is the perfect choice. Its seamless integration with other Google apps enhances productivity and streamlines workflow.

  • Best for small projects

    If you are working on a small project or need a basic survey tool without any cost, Google Forms is the ideal option. Its simplicity and ease of use make it perfect for individuals and small teams.

Choose QuestionPro If You Need ...

  • Advanced analytics and customization

    If you require advanced analytics and extensive customization options for your surveys, QuestionPro is the superior choice. Its powerful features and comprehensive support make it ideal for businesses and researchers.

  • Scalable for growing businesses

    If you are a growing business that needs a scalable survey tool to handle large-scale data collection, QuestionPro is the better option. Its robust features and flexibility ensure it can grow with your needs.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.