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Google Forms vs Alchemer (2025 Comparison)

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Author

Anastasia Belyh

Last Update

Jan 31, 2025

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Excellent Value For Price
4.3

0

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Google Forms

Google Forms offers a user-friendly interface and seamless integration with Google Workspace, making it ideal for basic surveys and real-time collaboration. Its simplicity and accessibility are perfect for quick survey creation.

  • Free to use for basic surveys
  • Seamless integration with Google apps
  • User-friendly interface
  • Real-time collaboration features
  • Limited customization options
  • Basic data analysis tools
  • No advanced logic branching

Free plan?

Yes

Starting price

$12 per month per user
Excellent Value For Price
4.5

0

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Alchemer

Alchemer provides advanced customization and data analysis tools, making it a top choice for businesses with complex survey needs. Its robust features and excellent support justify the investment for detailed research.

  • Advanced customization options
  • Comprehensive data analysis tools
  • Robust logic branching
  • Excellent customer support
  • Higher cost for advanced features
  • Slightly steeper learning curve
  • Limited free plan features

Free plan?

Yes

Starting price

$55 per month per user

What is Google Forms?

Google Forms is a versatile tool that allows users to create surveys, quizzes, and forms with ease. It integrates seamlessly with other Google Workspace apps, making it a convenient choice for those already using Google's ecosystem. Whether you're gathering feedback, conducting research, or organizing events, Google Forms provides a straightforward and efficient way to collect and analyze data. Its user-friendly interface and real-time collaboration features make it a popular choice for both personal and professional use.

What is Alchemer?

Alchemer, formerly known as SurveyGizmo, is a comprehensive survey software that offers advanced features for creating detailed surveys and forms. It caters to businesses of all sizes, providing robust data collection and analysis tools. Alchemer's flexibility allows users to customize surveys extensively, making it ideal for complex research projects. With its powerful reporting capabilities and integrations with various platforms, Alchemer helps businesses gain valuable insights and make informed decisions. Its user-centric design ensures a smooth experience for both survey creators and respondents.

Pros and Cons of Google Forms vs Alchemer

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Pros & Cons of Google Forms

Seamless Google Integration
  • Google Forms integrates effortlessly with other Google Workspace apps, providing a cohesive experience for users already within the Google ecosystem. This makes it an excellent choice for those who rely on Google tools for their daily operations.
User-Friendly Interface
  • The intuitive design of Google Forms makes it accessible to users of all skill levels. Whether you're creating a simple survey or a more complex form, the user-friendly interface ensures a smooth and efficient process.
Real-Time Collaboration
  • Google Forms allows multiple users to collaborate on a survey in real-time, making it ideal for teams working remotely or across different locations. This feature enhances productivity and ensures that everyone is on the same page.
Limited Customization
  • While Google Forms offers some customization options, they are relatively basic compared to other survey tools. This may be a limitation for businesses looking to create highly branded or complex surveys.
Basic Data Analysis
  • The data analysis tools in Google Forms are quite basic, which may not suffice for businesses requiring in-depth insights or detailed reporting. This could be a drawback for those needing more advanced data analysis capabilities.
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Pros & Cons of Alchemer

Advanced Customization
  • Alchemer offers extensive customization options, allowing users to tailor their surveys to match their brand's identity. This is particularly beneficial for businesses looking to maintain a consistent brand image across all platforms.
Comprehensive Data Analysis
  • With Alchemer, users have access to advanced data analysis tools, including detailed reporting and data visualization. This makes it a preferred choice for businesses that need to analyze large datasets or require in-depth insights.
Robust Logic Branching
  • Alchemer excels in logic branching, offering advanced features that allow users to create complex survey paths based on respondents' answers. This is ideal for businesses conducting detailed research or needing to gather specific data.
Higher Cost
  • Alchemer's advanced features come at a higher cost, which may be a consideration for businesses with limited budgets. However, the investment is often justified by the comprehensive capabilities it offers.
Steeper Learning Curve
  • Due to its extensive features, Alchemer may have a steeper learning curve compared to simpler survey tools. Users may need to invest time in learning the platform to fully leverage its capabilities.

Google Forms vs Alchemer: At A Glance

Decision FactorGoogle FormsAlchemer
Value to Price
Good4.2
Excellent4.6
Ease of Use
Excellent4.5
Excellent4.4
Functionality
Good4.0
Excellent4.7
Scalability
Excellent4.3
Excellent4.5
Integrations
Good4.1
Excellent4.6
Customer Support
Good4.2
Excellent4.5
Security
Excellent4.4
Excellent4.6
Overall Rating
Excellent4.3
Excellent4.5

Google Forms vs Alchemer: A Detailed Breakdown of Key Features

FeaturesGoogle FormsAlchemer
Custom Branding
Good3.8
Excellent4.7
Logic Branching
Poor3.5
Excellent4.8
Data Analysis
Good4.0
Excellent4.6
Survey Templates
Good4.2
Excellent4.5
Collaboration Tools
Excellent4.4
Excellent4.3
Mobile Responsiveness
Excellent4.5
Excellent4.4

Custom Branding

When it comes to custom branding, Alchemer offers extensive options that allow you to tailor your surveys to match your brand's identity. This is particularly beneficial for businesses looking to maintain a consistent brand image across all platforms. Google Forms, while offering some customization, is more limited in this regard. If branding is a priority for you, Alchemer provides the flexibility you need to create a cohesive brand experience.

Logic Branching

Alchemer excels in logic branching, offering advanced features that allow you to create complex survey paths based on respondents' answers. This is ideal for businesses conducting detailed research or needing to gather specific data. Google Forms offers basic logic branching, which may suffice for simpler surveys. If your surveys require intricate logic paths, Alchemer is the better choice.

Data Analysis

Both Google Forms and Alchemer offer data analysis tools, but Alchemer provides more advanced options, including detailed reporting and data visualization. This makes it a preferred choice for businesses that need to analyze large datasets or require in-depth insights. Google Forms offers basic analysis tools, which are suitable for smaller projects. If data analysis is a key requirement, Alchemer's capabilities are more comprehensive.

Survey Templates

Google Forms offers a variety of survey templates that are easy to use and customize, making it a great choice for quick survey creation. Alchemer also provides a wide range of templates, with more advanced customization options. If you need a quick and simple solution, Google Forms is ideal, but for more tailored templates, Alchemer offers greater flexibility.

Collaboration Tools

Google Forms is known for its collaboration features, allowing multiple users to work on a survey simultaneously. This is particularly useful for teams working remotely or across different locations. Alchemer also offers collaboration tools, but Google Forms' integration with Google Workspace makes it a more seamless experience. If collaboration is a priority, Google Forms is a strong contender.

Mobile Responsiveness

Both Google Forms and Alchemer offer mobile-responsive designs, ensuring that surveys can be accessed and completed on any device. This is crucial for reaching a wider audience and ensuring a smooth user experience. While both tools perform well in this area, Google Forms' simplicity makes it slightly more user-friendly on mobile devices. If mobile responsiveness is key, Google Forms offers a slight edge.

Pricing Comparison of Google Forms and Alchemer

We’ve compiled the pricing tables and highlighted the key features of both Google Forms and Alchemer to aid in your decision-making process. Let’s explore what each platform has to offer.

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Google Forms Pricing Plans

For Personal
For Individuals
$0
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For Personal includes:
  • Analyze responses in real-time with automatic summaries.
  • Access and edit forms from any device, anywhere.
  • Collaborate with others in real-time on form creation.
  • Share forms via email, link, or website effortlessly.
Business Standard
For Small Businesses
$12

per month per user

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Includes For Personal, plus:
  • Custom business email with enhanced security.
  • Video and voice conferencing for up to 150 participants.
  • 24/7 online support and community forums.
  • Centralized administration and group-based security controls.
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Alchemer Pricing Plans

Collaborator
For Individuals
$55

per month per user

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Collaborator includes:
  • Custom survey branding to maintain brand consistency.
  • Email support for resolving queries and issues.
  • Data report downloads for easy data analysis.
  • Survey logic to create dynamic and interactive surveys.
Professional
For Small Businesses
$165

per month per user

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Includes Collaborator, plus:
  • Phone support for immediate assistance and support.
  • Offline/Kiosk mode for data collection without internet.
  • Increased annual number of responses for larger data sets.
  • Send email campaigns to reach a wider audience.
Full Access
For Large Enterprises
$275

per month per user

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Includes Professional, plus:
  • Advanced survey analysis for detailed insights.
  • Market research questions for targeted data collection.
  • Raw data exports for comprehensive data handling.
  • Priority phone and email support for urgent needs.

Our Rating Methodology

We thoroughly evaluate each survey tool, focusing on key aspects like functionality, ease of use, and scalability. By analyzing user feedback and testing features, we ensure our recommendations align with your needs. Each factor is weighted to provide a reliable final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Google Forms or Alchemer: Which One Matches Your Business Needs?

Choose Google Forms If You Need ...

  • Simple and Free Surveys

    If you are looking for a cost-effective solution with basic features, Google Forms is a great choice. Its user-friendly interface and seamless integration with Google Workspace make it ideal for quick and simple survey creation.

  • Seamless Google Integration

    If you rely heavily on Google apps for your daily operations, Google Forms is a natural fit. Its integration with Google Workspace provides a cohesive experience, making it easy to collaborate and share data across platforms.

Choose Alchemer If You Need ...

  • Advanced Survey Features

    If you need advanced customization and data analysis tools, Alchemer is the better choice. Its robust features and excellent support make it ideal for businesses with complex survey needs and detailed research requirements.

  • Comprehensive Data Analysis

    If data analysis is a key requirement for your business, Alchemer's advanced tools provide the necessary insights. Its detailed reporting and data visualization capabilities make it a preferred choice for in-depth analysis.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.