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GetResponse vs Campaigner (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Excellent Value For Price
4.3

0

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GetResponse

GetResponse offers a comprehensive suite of email marketing tools, including automation, landing pages, and webinars. Its user-friendly interface and advanced features make it a versatile solution for businesses looking to enhance their marketing efforts.

  • Comprehensive email marketing features
  • User-friendly interface
  • Advanced automation capabilities
  • Limited customer support options
  • Occasional performance issues

Free plan?

Yes

Starting price

$15.6 per month
Good Value For Price
4.1

0

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Campaigner

Campaigner provides powerful email marketing capabilities with advanced segmentation and A/B testing features. Its excellent customer support and robust tools make it a valuable asset for businesses looking to optimize their email campaigns.

  • Advanced segmentation features
  • Excellent customer support
  • Strong A/B testing capabilities
  • Higher pricing for advanced features
  • Limited landing page options

Free plan?

Yes

Starting price

$59 per month

What is GetResponse?

GetResponse is a comprehensive email marketing platform that offers a suite of tools designed to help businesses grow their audience, engage with customers, and boost online sales. With features like email automation, landing pages, and webinars, it provides a robust solution for marketers looking to streamline their campaigns. The platform's intuitive interface and powerful analytics make it easy to track performance and optimize strategies, ensuring that users can make data-driven decisions to enhance their marketing efforts.

What is Campaigner?

Campaigner is a powerful email marketing software that helps businesses connect with their audience through personalized and automated email campaigns. It offers advanced segmentation, A/B testing, and detailed analytics to ensure that your messages reach the right people at the right time. With its user-friendly interface and robust features, Campaigner enables marketers to create effective campaigns that drive engagement and conversions, making it an essential tool for businesses looking to enhance their email marketing strategy.

Pros and Cons of GetResponse vs Campaigner

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Pros & Cons of GetResponse

Comprehensive email marketing features
  • GetResponse offers a wide range of email marketing tools, including automation, landing pages, and webinars, making it a versatile solution for businesses looking to enhance their marketing efforts.
User-friendly interface
  • The platform's intuitive design makes it easy for users to navigate and manage their campaigns, even if they have limited technical expertise.
Advanced automation capabilities
  • GetResponse's automation features allow users to create complex workflows that engage customers at every stage of their journey, helping to drive conversions and boost sales.
Limited customer support options
  • While GetResponse offers support, the options are somewhat limited compared to other platforms, which may be a drawback for users who require extensive assistance.
Occasional performance issues
  • Some users have reported occasional performance issues, such as slow loading times, which can be frustrating when managing campaigns.
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Pros & Cons of Campaigner

Advanced segmentation features
  • Campaigner's segmentation capabilities allow for precise targeting and personalization, enabling businesses to deliver highly relevant content to their audience.
Excellent customer support
  • Campaigner is known for its responsive and helpful customer support team, which goes the extra mile to assist users with any issues they may encounter.
Strong A/B testing capabilities
  • The platform's A/B testing features provide detailed insights that help optimize email performance, making it a valuable tool for marketers looking to improve their campaigns.
Higher pricing for advanced features
  • Campaigner's advanced features come at a higher price point, which may be a consideration for businesses with limited budgets.
Limited landing page options
  • While Campaigner offers basic landing page features, the options are limited compared to other platforms, which may be a drawback for users who require more advanced capabilities.

GetResponse vs Campaigner: At A Glance

Decision FactorGetResponseCampaigner
Value to Price
Excellent4.5
Good4.2
Ease of Use
Good4.2
Excellent4.3
Functionality
Excellent4.4
Good4.1
Scalability
Excellent4.3
Good4.0
Integrations
Good4.2
Good4.1
Customer Support
Good4.1
Good4.2
Security
Excellent4.3
Good4.0
Overall Rating
Excellent4.3
Good4.1

Value to Price

GetResponse offers a comprehensive suite of features at a competitive price, making it a great value for businesses looking to enhance their marketing efforts. Campaigner, while slightly more expensive, provides advanced segmentation and automation tools that justify its cost. If you're looking for a cost-effective solution with robust features, GetResponse is the better choice.

Ease of Use

Both GetResponse and Campaigner offer user-friendly interfaces, but Campaigner edges out slightly with its intuitive design and easy navigation. This makes it ideal for users who prioritize simplicity and ease of use. If you value a straightforward user experience, Campaigner is the better option.

Functionality

GetResponse excels in functionality with its wide range of features, including email automation, landing pages, and webinars. Campaigner, while offering strong email marketing capabilities, lacks some of the additional features that GetResponse provides. If you need a versatile tool with extensive functionality, GetResponse is the superior choice.

Scalability

GetResponse is designed to grow with your business, offering scalable solutions that can accommodate increasing demands. Campaigner also offers scalability, but its features are more tailored to small to medium-sized businesses. If you're planning for significant growth, GetResponse is the better option.

Integrations

Both GetResponse and Campaigner offer a variety of integrations with popular third-party applications. However, GetResponse provides a slightly broader range of integrations, making it more versatile for businesses with diverse needs. If you require extensive integration options, GetResponse is the better choice.

Customer Support

Campaigner offers excellent customer support with responsive service and helpful resources. GetResponse also provides strong support, but Campaigner's support team is known for going the extra mile. If customer support is a priority, Campaigner is the better option.

Security

Both GetResponse and Campaigner prioritize security, offering robust measures to protect user data. GetResponse has a slight edge with its comprehensive security protocols and regular updates. If security is a top concern, GetResponse is the better choice.

Overall Rating

GetResponse and Campaigner are both strong contenders in the email marketing space, but GetResponse's comprehensive features and competitive pricing give it a slight edge. If you're looking for a well-rounded solution, GetResponse is the better choice.

GetResponse vs Campaigner: A Detailed Breakdown of Key Features

FeaturesGetResponseCampaigner
Email Automation
Excellent4.5
Excellent4.3
Landing Pages
Excellent4.4
Good4.0
Webinars
Excellent4.3
Good3.8
A/B Testing
Good4.2
Excellent4.4
Segmentation
Excellent4.3
Excellent4.5
Analytics
Excellent4.4
Good4.2

Email Automation

GetResponse offers a robust email automation feature that allows you to create complex workflows with ease. I found it particularly useful for setting up automated campaigns that engage customers at every stage of their journey. Campaigner also provides strong automation capabilities, but GetResponse's intuitive interface makes it easier to manage and optimize workflows. If you're looking for a user-friendly automation tool, GetResponse is the better choice.

Landing Pages

GetResponse excels in landing page creation, offering a wide range of templates and customization options. I enjoyed the flexibility it provided in designing pages that align with my brand. Campaigner, while offering basic landing page features, lacks the depth and variety that GetResponse provides. If you need advanced landing page capabilities, GetResponse is the superior option.

Webinars

GetResponse's webinar feature is a standout, allowing you to host live and on-demand webinars seamlessly. I appreciated the integration with email campaigns, which made promoting webinars a breeze. Campaigner does not offer a dedicated webinar feature, making GetResponse the clear choice if webinars are a key part of your strategy.

A/B Testing

Campaigner shines in A/B testing, providing detailed insights that help optimize email performance. I found the testing process straightforward and informative. GetResponse also offers A/B testing, but Campaigner's advanced analytics give it an edge. If A/B testing is a priority, Campaigner is the better option.

Segmentation

Campaigner's segmentation capabilities are top-notch, allowing for precise targeting and personalization. I was impressed by the level of detail and customization available. GetResponse also offers strong segmentation, but Campaigner's advanced features make it the better choice for those who prioritize targeted marketing.

Analytics

GetResponse provides comprehensive analytics that offer valuable insights into campaign performance. I found the reports easy to understand and actionable. Campaigner also offers solid analytics, but GetResponse's detailed reporting gives it a slight advantage. If you need in-depth analytics, GetResponse is the better choice.

Pricing Comparison of GetResponse and Campaigner

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of GetResponse and Campaigner. This comparison will highlight the best option for enhancing your email marketing strategy.

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GetResponse Pricing Plans

Email Marketing
For Small Businesses
$15.6

per month

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Email Marketing includes:
  • Autoresponders to automate your email campaigns.
  • Websites & landing pages to enhance online presence.
  • Email & landing page templates for professional designs.
  • Signup forms & popups to grow your subscriber list.
Marketing Automation
For Medium Businesses
$48.4

per month

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Includes Email Marketing, plus:
  • Newsletter revenue statistics to track performance.
  • Web push notifications to re-engage visitors.
  • Predictive email delivery for optimal timing.
  • Advanced segmentation for targeted marketing.
Ecommerce Marketing
For Ecommerce Stores
$97.6

per month

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Includes Marketing Automation, plus:
  • Quick transactional emails for efficient communication.
  • Unlimited web push notifications for constant engagement.
  • Promo codes to incentivize purchases.
  • Product recommendations to increase conversions.
GetResponse MAX
For Large Enterprises
$1,099

per month

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Standard plans, plus:
  • Dedicated IP address for secure email sending.
  • Single sign-on for streamlined access.
  • SMS marketing for direct customer communication.
  • Mobile push notifications for real-time updates.
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Campaigner Pricing Plans

Starter
For Small Businesses
$59

per month

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Starter includes:
  • Conduct experiments to optimize email performance.
  • Utilize autoresponders for automated email responses.
  • Access to 9 additional features for enhanced marketing.
  • Monthly send limit is 6x the number of contacts.
eCommerce
For eCommerce Businesses
$79.95

per month

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eCommerce includes:
  • Magento integration for seamless eCommerce operations.
  • Unlimited contacts for extensive reach.
  • Additional features to boost eCommerce performance.
  • Monthly send limit is 6x the number of contacts.
Essential
For Medium Businesses
$179

per month

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Includes Starter, plus:
  • Dynamic content for personalized email experiences.
  • Access to 12 additional features for advanced marketing.
  • Conduct experiments to optimize email performance.
  • Monthly send limit is 6x the number of contacts.
Advanced
For Large Enterprises
$649

per month

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Includes Essential, plus:
  • Purchase behavior tracking for targeted marketing.
  • Automation workflows for streamlined operations.
  • Access to 60+ features for comprehensive marketing.
  • Monthly send limit is 6x the number of contacts.

Our Rating Methodology

We thoroughly test each email marketing tool, evaluating key features like automation, segmentation, and analytics. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

GetResponse or Campaigner: Which One Matches Your Business Needs?

Choose GetResponse If You Need ...

  • Comprehensive email marketing solution

    If you are a business looking for a comprehensive email marketing solution with advanced automation, landing pages, and webinars, GetResponse is the ideal choice. Its robust features and user-friendly interface make it a versatile tool for enhancing your marketing efforts.

  • Advanced automation capabilities

    If you need advanced automation capabilities to create complex workflows and engage customers at every stage of their journey, GetResponse is the better option. Its intuitive interface and powerful features make it easy to manage and optimize campaigns.

Choose Campaigner If You Need ...

  • Advanced segmentation and targeting

    If you require advanced segmentation and targeting capabilities to deliver highly relevant content to your audience, Campaigner is the superior choice. Its powerful features and excellent customer support make it a valuable asset for businesses looking to optimize their email campaigns.

  • Strong A/B testing capabilities

    If A/B testing is a priority for your email marketing strategy, Campaigner is the better option. Its advanced testing features provide detailed insights that help optimize email performance and drive engagement.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.