Freshsales vs Mailchimp (2025 Comparison)
Freshsales offers a comprehensive CRM solution with advanced features like lead scoring and automation. Its excellent customer support and high level of customization make it a top choice for businesses.
- Comprehensive CRM features
- Excellent customer support
- Highly customizable
- Steep learning curve
- Limited marketing tools
Free plan?
YesStarting price
€9 per month per user
Mailchimp provides a user-friendly interface and robust marketing tools, making it easy to create and manage email campaigns. Its wide range of integrations enhances its versatility.
- User-friendly interface
- Robust marketing tools
- Wide range of integrations
- Higher cost
- Limited CRM features
Free plan?
YesStarting price
$13 per monthWhat is Freshsales?
Freshsales is a comprehensive CRM solution designed to streamline sales processes and enhance customer relationships. It offers features like lead scoring, email tracking, and automation, making it easier for sales teams to manage their pipelines efficiently. With its intuitive interface and robust analytics, Freshsales helps businesses make data-driven decisions, ultimately boosting productivity and sales performance. Whether you're a small business or a large enterprise, Freshsales adapts to your needs, providing a seamless experience that integrates with other tools you use daily.
What is Mailchimp?
Mailchimp is a versatile marketing platform that empowers businesses to create, send, and analyze email campaigns. It offers a user-friendly interface with drag-and-drop design tools, making it accessible for users of all skill levels. Mailchimp's automation features allow you to engage with your audience at the right time, enhancing customer relationships and driving conversions. With its robust analytics, you can track campaign performance and make data-driven decisions. Whether you're a small business or a large enterprise, Mailchimp provides the tools you need to succeed in your marketing efforts.
Pros and Cons of Freshsales vs Mailchimp
Pros & Cons of Freshsales
- Freshsales offers a wide range of CRM features, including lead scoring, email tracking, and automation. These features help sales teams manage their pipelines efficiently and make data-driven decisions.
- Freshsales provides excellent customer support, with a dedicated team available to assist with any issues you may encounter. This support is particularly valuable for businesses that rely on their CRM for daily operations.
- Freshsales offers a high level of customization, allowing you to tailor the CRM to your specific business needs. This flexibility is particularly useful for businesses with unique sales processes.
- Freshsales may require a bit more time to learn due to its comprehensive CRM features. This learning curve can be challenging for users who are new to CRM systems.
- While Freshsales excels in CRM features, it may not offer the same level of marketing tools as other platforms. This limitation can be a drawback for businesses looking for an all-in-one solution.
Pros & Cons of Mailchimp
- Mailchimp is known for its user-friendly interface, making it easy for users of all skill levels to create and manage email campaigns. Its drag-and-drop design tools are intuitive and accessible.
- Mailchimp offers a wide range of marketing tools, including email campaigns, automation, and analytics. These tools help businesses engage with their audience and drive conversions.
- Mailchimp provides a wide range of integrations with popular tools, making it easy to connect with other platforms you use. This flexibility is particularly useful for businesses with diverse tech stacks.
- Mailchimp's pricing can be higher compared to other platforms, particularly for businesses with large contact lists. This cost can be a drawback for small businesses with limited budgets.
- While Mailchimp offers robust marketing tools, it may not provide the same level of CRM features as other platforms. This limitation can be a drawback for businesses looking for an all-in-one solution.
Freshsales vs Mailchimp: At A Glance
Freshsales vs Mailchimp: A Detailed Breakdown of Key Features
Lead Scoring
Freshsales excels in lead scoring, providing a robust system that helps you prioritize leads based on their engagement and potential value. This feature is particularly useful for sales teams looking to focus their efforts on high-value prospects. Mailchimp, while offering some lead scoring capabilities, may not provide the same level of detail and customization. If lead scoring is a critical feature for your sales process, Freshsales is the better choice.
Email Tracking
Both Freshsales and Mailchimp offer email tracking features, allowing you to monitor the performance of your email campaigns. Freshsales provides detailed insights into email opens, clicks, and responses, helping you refine your sales strategies. Mailchimp also offers robust email tracking, but Freshsales may have a slight edge in terms of CRM integration. If email tracking is a priority, Freshsales is the better option.
Automation
Automation is a key feature of both Freshsales and Mailchimp, allowing you to streamline repetitive tasks and improve efficiency. Freshsales offers automation tools that are particularly useful for sales processes, such as lead nurturing and follow-up reminders. Mailchimp's automation features are more focused on marketing, providing tools for email campaigns and customer engagement. If you're looking for automation tools tailored to sales, Freshsales is the better choice.
Analytics
Mailchimp shines in analytics, offering comprehensive reports and insights into your marketing campaigns. Its analytics tools help you track performance and make data-driven decisions. Freshsales also provides analytics, but its focus is more on sales metrics and CRM data. If you're looking for a tool with advanced marketing analytics, Mailchimp is the better option.
Customization
Freshsales offers a high level of customization, allowing you to tailor the CRM to your specific business needs. This flexibility is particularly useful for businesses with unique sales processes. Mailchimp also provides customization options, but its focus is more on marketing templates and design. If customization is a priority, Freshsales is the better choice.
User Interface
Mailchimp is known for its user-friendly interface, making it easy for users of all skill levels to navigate and use its features. Freshsales also offers an intuitive interface, but it may require a bit more time to learn due to its comprehensive CRM features. If ease of use is your top priority, Mailchimp is the better option.
Pricing Comparison of Freshsales and Mailchimp
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Freshsales and Mailchimp. This comparison will highlight the best option for managing your sales and marketing needs.
Freshsales Pricing Plans
- Utilize built-in phone and live chat for seamless communication.
- Access email templates to streamline customer interactions.
- Increase productivity with essential CRM tools.
- Designed for small teams of up to 3 users.
- Kanban View for Contacts, Accounts, and Deals.
- Built-in Chat, Email, & Phone for seamless communication.
- Custom Fields and Basic Workflows for tailored processes.
- Contextual Collaboration with Slack for team efficiency.
- Contact Scoring and Sales Emails by Freddy AI.
- Custom Sales Activities and Auto-assignment Rules.
- Territory Management and Multiple Sales Pipelines.
- Advanced Workflows and Custom Reports for detailed insights.
- Field-level Permissions and Custom Modules.
- Forecasting Insights and Workflows for Custom Modules.
- Sandbox environment for testing and development.
- Audit Logs for tracking changes and ensuring compliance.
Mailchimp Pricing Plans
- Maximum of 1,000 emails per month or 500 per day.
- Access to forms and landing pages.
- Includes Mailchimp branding on emails.
- Limited reporting and analytics features.
- Send up to 10 times the number of contacts.
- A/B testing to optimize email campaigns.
- Remove Mailchimp branding from emails.
- Access to 3 audiences and 3 user seats.
- Enhanced automations for customer journeys.
- Custom-coded email templates for branding.
- Data-driven optimization tools for better results.
- Access to 5 audiences and 5 user seats.
- Priority phone support for immediate assistance.
- Dedicated customer success manager.
- Migration support for seamless transition.
- Send up to 150,000 emails each month.
Our Rating Methodology
We thoroughly evaluate each CRM and marketing tool, assessing key features like functionality, ease of use, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Freshsales or Mailchimp: Which One Matches Your Business Needs?
Choose Freshsales If You Need ...
- Advanced CRM features
If you need a CRM with advanced features like lead scoring and automation, Freshsales is the better choice. Its comprehensive CRM capabilities make it ideal for businesses looking to enhance their sales processes.
- Excellent customer support
If you value excellent customer support, Freshsales is the better option. Its dedicated support team is available to assist with any issues, ensuring a smooth experience for your business.
Choose Mailchimp If You Need ...
- User-friendly marketing tools
If you need user-friendly marketing tools, Mailchimp is the better choice. Its intuitive interface and drag-and-drop design tools make it easy to create and manage email campaigns.
- Wide range of integrations
If you need a tool with a wide range of integrations, Mailchimp is the better option. Its extensive integration options make it easy to connect with other platforms you use.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
