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Freshsales vs Apptivo (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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Freshsales

Freshsales offers a comprehensive CRM solution with advanced lead scoring, email tracking, and automation tools. It's designed to enhance sales processes and improve customer relationships.

  • Advanced lead scoring system
  • Comprehensive email tracking
  • Powerful automation tools
  • Limited customization options
  • Interface can be overwhelming

Free plan?

Yes

Starting price

€9 per month per user
Good Value For Price
4.1

0

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Apptivo

Apptivo provides a versatile CRM platform with a highly customizable interface and affordable pricing. It's ideal for businesses looking for a flexible and cost-effective solution.

  • Highly customizable platform
  • Affordable pricing
  • Versatile application suite
  • Email tracking less comprehensive
  • Automation requires customization

Free plan?

Yes

Starting price

$20 per month per user

What is Freshsales?

Freshsales is a comprehensive CRM solution designed to streamline sales processes and enhance customer relationships. It offers features like lead scoring, email tracking, and automation, making it easier for sales teams to manage their pipelines efficiently. With its intuitive interface and robust analytics, Freshsales helps businesses make data-driven decisions, ultimately boosting productivity and sales performance.

What is Apptivo?

Apptivo is a versatile CRM platform that caters to businesses of all sizes, offering a suite of applications to manage sales, marketing, and customer support. It provides tools for lead management, project tracking, and invoicing, enabling businesses to streamline operations and improve customer engagement. Apptivo's flexibility and integration capabilities make it a valuable asset for companies looking to enhance their CRM strategy.

Pros and Cons of Freshsales vs Apptivo

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Pros & Cons of Freshsales

Advanced lead scoring system
  • Freshsales offers a sophisticated lead scoring system that helps prioritize leads based on their engagement and potential value, making it easier for sales teams to focus on high-value prospects.
Comprehensive email tracking
  • With Freshsales, you can monitor email opens, clicks, and responses, providing valuable insights into your email outreach strategies and helping you optimize your communication efforts.
Powerful automation tools
  • Freshsales provides robust automation tools that streamline repetitive tasks, freeing up time for sales teams to focus on more strategic activities and improving overall efficiency.
Limited customization options
  • While Freshsales offers some customization options, they may not be as extensive as those provided by other platforms, which could be a limitation for businesses with unique requirements.
Interface can be overwhelming
  • The interface of Freshsales can be overwhelming for new users, especially those who are not familiar with CRM systems, potentially leading to a steeper learning curve.
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Pros & Cons of Apptivo

Highly customizable platform
  • Apptivo offers a highly customizable platform that allows users to tailor the CRM to their specific business needs, providing flexibility and adaptability for unique requirements.
Affordable pricing
  • Apptivo provides affordable pricing options, making it an attractive choice for businesses looking for a cost-effective CRM solution without compromising on essential features.
Versatile application suite
  • Apptivo offers a versatile suite of applications that cater to various business functions, enabling companies to manage sales, marketing, and customer support from a single platform.
Email tracking less comprehensive
  • While Apptivo offers email tracking capabilities, they may not be as comprehensive as those provided by other platforms, potentially limiting insights into email outreach performance.
Automation requires customization
  • Apptivo's automation features may require more customization to fully leverage their potential, which could be a challenge for businesses looking for out-of-the-box solutions.

Freshsales vs Apptivo: At A Glance

Decision FactorFreshsalesApptivo
Value to Price
Excellent4.4
Good4.2
Ease of Use
Good4.2
Excellent4.3
Functionality
Excellent4.5
Excellent4.3
Scalability
Excellent4.3
Good4.1
Integrations
Good4.2
Good4.0
Customer Support
Excellent4.3
Good4.2
Security
Excellent4.4
Good4.1
Overall Rating
Excellent4.3
Good4.1

Value to Price

Freshsales offers a robust set of features at a competitive price, making it a great value for businesses looking to enhance their sales processes. Apptivo, while slightly more affordable, offers a comprehensive suite of applications that can be tailored to specific business needs. If you're looking for a cost-effective solution with extensive features, Freshsales might be the better choice.

Ease of Use

Freshsales boasts an intuitive interface that simplifies the CRM process, making it accessible for users of all skill levels. Apptivo, on the other hand, offers a more customizable experience, which can be beneficial for users who require specific functionalities. If you prioritize ease of use, Freshsales is likely the better option.

Functionality

Freshsales excels in providing advanced CRM functionalities, including lead scoring and email tracking, which are essential for sales teams. Apptivo offers a wide range of applications, allowing businesses to manage various aspects of their operations. If you need a CRM with advanced sales features, Freshsales is the superior choice.

Scalability

Freshsales is designed to grow with your business, offering scalable solutions that can accommodate increasing demands. Apptivo also provides scalable options, but its focus on customization may require more effort to adapt to growing needs. If scalability is a priority, Freshsales is the more adaptable option.

Integrations

Freshsales integrates seamlessly with a variety of third-party applications, enhancing its functionality and versatility. Apptivo also offers integration capabilities, but its focus on customization may limit the ease of integration. If you require extensive integration options, Freshsales is the better choice.

Customer Support

Freshsales provides reliable customer support, ensuring users have access to assistance when needed. Apptivo also offers support, but its focus on customization may require more effort to resolve issues. If dependable customer support is important, Freshsales is the more reliable option.

Security

Freshsales prioritizes security, offering robust measures to protect sensitive data. Apptivo also provides security features, but its focus on customization may require additional effort to ensure data protection. If security is a top concern, Freshsales is the more secure choice.

Overall Rating

Freshsales receives a higher overall rating due to its comprehensive features, ease of use, and reliable support. Apptivo, while slightly lower in rating, offers a versatile platform with customizable options. If you're looking for a well-rounded CRM solution, Freshsales is the preferred choice.

Freshsales vs Apptivo: A Detailed Breakdown of Key Features

FeaturesFreshsalesApptivo
Lead Scoring
Excellent4.5
Good4.2
Email Tracking
Excellent4.4
Good4.1
Automation
Excellent4.3
Good4.0
Customization
Good4.2
Excellent4.4
Mobile Access
Excellent4.3
Good4.2
Reporting
Excellent4.4
Excellent4.3

Lead Scoring

Freshsales offers an advanced lead scoring system that helps prioritize leads based on their engagement and potential value. This feature is particularly useful for sales teams looking to focus their efforts on high-value prospects. Apptivo also provides lead scoring capabilities, but its system may require more customization to achieve similar results. If you need a robust lead scoring solution, Freshsales is the better choice.

Email Tracking

Freshsales excels in email tracking, allowing users to monitor email opens, clicks, and responses. This feature is invaluable for sales teams looking to optimize their email outreach strategies. Apptivo offers email tracking as well, but its capabilities may not be as comprehensive. If email tracking is a priority, Freshsales is the superior option.

Automation

Freshsales provides powerful automation tools that streamline repetitive tasks, freeing up time for sales teams to focus on more strategic activities. Apptivo also offers automation features, but they may require more customization to fully leverage their potential. If automation is a key consideration, Freshsales is the more efficient choice.

Customization

Apptivo shines in customization, allowing users to tailor the platform to their specific business needs. This flexibility is ideal for companies with unique requirements. Freshsales also offers customization options, but they may not be as extensive. If customization is crucial, Apptivo is the better choice.

Mobile Access

Freshsales provides seamless mobile access, enabling users to manage their CRM on the go. This feature is essential for sales teams that require flexibility and mobility. Apptivo also offers mobile access, but its interface may not be as user-friendly. If mobile access is important, Freshsales is the more convenient option.

Reporting

Freshsales offers comprehensive reporting tools that provide valuable insights into sales performance and customer behavior. These reports are crucial for making data-driven decisions. Apptivo also provides reporting capabilities, but they may require more customization to achieve similar results. If reporting is a priority, Freshsales is the more insightful choice.

Pricing Comparison of Freshsales and Apptivo

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Freshsales and Apptivo. This comparison will highlight the best option for managing your customer relationships.

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Freshsales Pricing Plans

Free plan
For Small Teams
$0

per month

Get Startedright_arrow
Free plan includes:
  • Utilize built-in phone and live chat for seamless communication.
  • Access email templates to streamline customer interactions.
  • Increase productivity with essential CRM tools.
  • Designed for small teams of up to 3 users.
Growth
For Startups and SMBs
€9

per month per user

Try For Freeright_arrow
Growth includes:
  • Kanban View for Contacts, Accounts, and Deals.
  • Built-in Chat, Email, & Phone for seamless communication.
  • Custom Fields and Basic Workflows for tailored processes.
  • Contextual Collaboration with Slack for team efficiency.
Pro
For Mid-sized Businesses
€39

per month per user

Try For Freeright_arrow
Includes Growth, plus:
  • Contact Scoring and Sales Emails by Freddy AI.
  • Custom Sales Activities and Auto-assignment Rules.
  • Territory Management and Multiple Sales Pipelines.
  • Advanced Workflows and Custom Reports for detailed insights.
Enterprise
For Large Enterprises
€59

per month per user

Try For Freeright_arrow
Includes Pro, plus:
  • Field-level Permissions and Custom Modules.
  • Forecasting Insights and Workflows for Custom Modules.
  • Sandbox environment for testing and development.
  • Audit Logs for tracking changes and ensuring compliance.
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Apptivo Pricing Plans

Lite
For small sales teams
$20

per month per user

Try For Freeright_arrow
Lite includes:
  • Customize up to 100 fields per app for tailored data management.
  • Integrate with third-party services for enhanced functionality.
  • Access 24x7 support for uninterrupted assistance.
  • Utilize 25 workflows to automate routine tasks.
Premium
For fast-growing teams
$30

per month per user

Try For Freeright_arrow
Includes Lite, plus:
  • Customize up to 250 fields per app for detailed data capture.
  • Utilize 75 workflows to streamline business processes.
  • Create 25 custom dashboards for insightful data visualization.
  • Send up to 3000 emails per user per month for marketing.
Ultimate
For large teams
$50

per month per user

Try For Freeright_arrow
Includes Premium, plus:
  • Customize up to 350 fields per app for advanced data management.
  • Utilize 150 workflows for complex automation needs.
  • Create 50 custom dashboards for detailed reporting.
  • Send up to 5000 emails per user per month for campaigns.
Enterprise
For enterprise organizations
Contact sales
Request Pricingright_arrow
Includes Ultimate, plus:
  • Customize up to 500 fields per app for comprehensive data handling.
  • Utilize 300 workflows for extensive automation.
  • Create 100 custom dashboards for in-depth analysis.
  • Receive dedicated account management for personalized support.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key factors like functionality, ease of use, and scalability. By analyzing user reviews and testing features, we ensure our recommendations meet diverse business needs. Each factor is weighted to provide an accurate final rating, helping you choose the best CRM solution.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Freshsales or Apptivo: Which One Matches Your Business Needs?

Choose Freshsales If You Need ...

  • Advanced lead management

    If you need a CRM with advanced lead management features, Freshsales is the better choice. Its sophisticated lead scoring system helps prioritize leads based on engagement and potential value, making it easier for sales teams to focus on high-value prospects.

  • Comprehensive email tracking

    If email tracking is a priority, Freshsales is the superior option. It offers comprehensive email tracking capabilities, allowing users to monitor email opens, clicks, and responses, providing valuable insights into email outreach strategies.

Choose Apptivo If You Need ...

  • Highly customizable platform

    If customization is crucial, Apptivo is the better choice. It offers a highly customizable platform that allows users to tailor the CRM to their specific business needs, providing flexibility and adaptability for unique requirements.

  • Affordable pricing

    If you're looking for a cost-effective CRM solution, Apptivo is the more affordable option. It provides competitive pricing plans without compromising on essential features, making it an attractive choice for budget-conscious businesses.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.