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Freshsales vs Act! (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Excellent Value For Price
4.3

0

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Freshsales

Freshsales offers a comprehensive CRM solution with advanced lead scoring, email tracking, and automation features. Its user-friendly interface and wide range of integrations make it a top choice for businesses seeking efficiency.

  • Advanced lead scoring capabilities
  • Comprehensive email tracking
  • Robust automation features
  • User-friendly interface
  • Wide range of integrations
  • May require customization
  • Higher learning curve for beginners

Free plan?

Yes

Starting price

€9 per month per user
Good Value For Price
4.1

0

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Act!

Act! provides a reliable CRM platform with strong contact management and affordable pricing. It's an excellent choice for small businesses looking for essential CRM features and good customer support.

  • Strong contact management
  • Affordable for small businesses
  • Good customer support
  • Reliable mobile access
  • Interface feels dated
  • Limited advanced features

Free plan?

Yes

Starting price

€30 per month per user

What is Freshsales?

Freshsales is a comprehensive CRM solution designed to streamline sales processes and enhance customer relationships. It offers features like lead scoring, email tracking, and automation, making it easier for sales teams to manage their pipelines efficiently. With its intuitive interface and robust analytics, Freshsales helps businesses make data-driven decisions, ultimately boosting productivity and sales performance.

What is Act!?

Act! is a versatile CRM software that empowers businesses to manage customer relationships effectively. It provides tools for contact management, sales automation, and marketing campaigns, helping users stay organized and focused on their goals. Act! is particularly beneficial for small to medium-sized businesses looking to improve their customer interactions and drive growth through personalized communication and efficient task management.

Pros and Cons of Freshsales vs Act!

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Pros & Cons of Freshsales

Advanced lead scoring capabilities
  • Freshsales offers sophisticated lead scoring features that help prioritize leads based on engagement and conversion potential. This allows sales teams to focus on high-value prospects, improving efficiency and success rates.
Comprehensive email tracking
  • With Freshsales, you can track email opens and clicks, providing valuable insights into prospect engagement. This feature helps tailor follow-up strategies and enhance communication effectiveness.
Robust automation features
  • Freshsales excels in automation, streamlining repetitive tasks and ensuring consistency in workflows. This saves time and boosts productivity, allowing teams to focus on strategic activities.
Higher learning curve for beginners
  • Freshsales may have a steeper learning curve for new users, requiring time to fully understand and utilize its features. However, once mastered, it offers significant benefits.
May require customization
  • While Freshsales is highly customizable, some users may find the need for additional customization to fit their specific business needs, which can be time-consuming.
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Pros & Cons of Act!

Strong contact management
  • Act! provides robust contact management features, helping businesses organize and manage customer data effectively. This ensures efficient communication and relationship building.
Affordable for small businesses
  • Act! offers cost-effective solutions for small to medium-sized businesses, providing essential CRM features without breaking the bank. This makes it an attractive option for budget-conscious companies.
Good customer support
  • Act! is known for its reliable customer support, offering assistance and resources to help users get the most out of the platform. This ensures a smooth user experience.
Interface feels dated
  • Some users may find Act!'s interface to be less modern compared to other CRM solutions, which can impact the overall user experience and ease of use.
Limited advanced features
  • While Act! offers essential CRM functionalities, it may lack some of the advanced features found in other platforms, limiting its appeal for businesses with complex needs.

Freshsales vs Act!: At A Glance

Decision FactorFreshsalesAct!
Value to Price
Excellent4.5
Good4.2
Ease of Use
Good4.2
Good4.0
Functionality
Excellent4.4
Good4.1
Scalability
Excellent4.3
Good4.0
Integrations
Good4.2
Good4.1
Customer Support
Excellent4.3
Good4.2
Security
Excellent4.4
Excellent4.3
Overall Rating
Excellent4.3
Good4.1

Value to Price

Freshsales offers a robust set of features at a competitive price, making it a great value for businesses looking to enhance their sales processes. Its comprehensive CRM capabilities justify the investment, especially for growing companies. Act! also provides good value, particularly for small businesses, but may not offer the same level of advanced features as Freshsales. If you're seeking a cost-effective solution with extensive features, Freshsales is the better choice.

Ease of Use

Freshsales is known for its user-friendly interface, which makes it easy for teams to adopt and use effectively. The intuitive design reduces the learning curve, allowing users to focus on their sales activities. Act! is also relatively easy to use, but some users may find its interface slightly dated compared to Freshsales. If ease of use is a priority, Freshsales is likely to be more appealing.

Functionality

Freshsales excels in functionality, offering a wide range of features such as lead scoring, email tracking, and automation. These tools help sales teams manage their pipelines efficiently and close deals faster. Act! provides solid functionality as well, but may not match the depth and breadth of features found in Freshsales. For those seeking a feature-rich CRM, Freshsales is the superior option.

Scalability

Freshsales is designed to scale with your business, making it suitable for companies of all sizes. Its flexible architecture allows for easy expansion as your needs grow. Act! is also scalable, but may require more customization to accommodate larger teams. If scalability is a key consideration, Freshsales is likely to be the more adaptable choice.

Integrations

Freshsales offers a wide range of integrations with popular business tools, enhancing its functionality and allowing for seamless workflows. Act! also supports integrations, but may not have as extensive a library as Freshsales. If you rely heavily on third-party tools, Freshsales is likely to offer more integration options.

Customer Support

Freshsales provides excellent customer support, with a variety of resources available to help users get the most out of the platform. Act! also offers good support, but some users may find it less responsive compared to Freshsales. If customer support is a critical factor, Freshsales is likely to provide a more satisfying experience.

Security

Freshsales prioritizes security, offering robust measures to protect your data and ensure compliance with industry standards. Act! also provides strong security features, but Freshsales may offer more advanced options for businesses with stringent security requirements. If security is a top concern, Freshsales is likely to be the more secure choice.

Overall Rating

Overall, Freshsales stands out as a comprehensive CRM solution with a strong feature set, ease of use, and excellent support. Act! is a solid choice for small to medium-sized businesses, but may not match the advanced capabilities of Freshsales. If you're looking for a well-rounded CRM with extensive features, Freshsales is the better option.

Freshsales vs Act!: A Detailed Breakdown of Key Features

FeaturesFreshsalesAct!
Lead Scoring
Excellent4.5
Good4.2
Email Tracking
Excellent4.4
Good4.1
Automation
Excellent4.3
Good4.0
Contact Management
Excellent4.4
Excellent4.3
Reporting
Excellent4.3
Good4.2
Mobile Access
Good4.2
Good4.1

Lead Scoring

Freshsales offers advanced lead scoring capabilities, allowing you to prioritize leads based on their engagement and likelihood to convert. This feature helps sales teams focus on high-potential leads, improving efficiency and conversion rates. Act! also provides lead scoring, but it may not be as sophisticated as Freshsales. If lead scoring is crucial for your sales strategy, Freshsales is the better choice.

Email Tracking

With Freshsales, you can track email opens and clicks, giving you valuable insights into your prospects' engagement. This feature helps you tailor your follow-up strategies and improve communication effectiveness. Act! offers email tracking as well, but Freshsales provides more detailed analytics. If email tracking is a priority, Freshsales is likely to offer more comprehensive insights.

Automation

Freshsales excels in automation, allowing you to automate repetitive tasks and streamline your sales processes. This feature saves time and ensures consistency in your workflows. Act! also offers automation, but it may not be as robust as Freshsales. If automation is a key factor for your business, Freshsales is the superior option.

Contact Management

Both Freshsales and Act! offer strong contact management features, helping you organize and manage your customer data effectively. Freshsales provides a more intuitive interface and additional customization options, making it easier to tailor the system to your needs. If contact management is a priority, Freshsales is likely to offer a more user-friendly experience.

Reporting

Freshsales provides comprehensive reporting tools, allowing you to generate detailed reports and gain insights into your sales performance. Act! also offers reporting capabilities, but Freshsales may provide more advanced options for data analysis. If reporting is important for your business, Freshsales is likely to offer more in-depth insights.

Mobile Access

Freshsales offers a mobile app that allows you to access your CRM data on the go, ensuring you stay connected and productive wherever you are. Act! also provides mobile access, but Freshsales may offer a more seamless experience. If mobile access is essential for your team, Freshsales is likely to provide a more reliable solution.

Pricing Comparison of Freshsales and Act!

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Freshsales and Act!. This comparison will highlight the best option for managing your customer relationships.

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Freshsales Pricing Plans

Free plan
For Small Teams
$0

per month

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Free plan includes:
  • Utilize built-in phone and live chat for seamless communication.
  • Access email templates to streamline customer interactions.
  • Increase productivity with essential CRM tools.
  • Designed for small teams of up to 3 users.
Growth
For Startups and SMBs
€9

per month per user

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Growth includes:
  • Kanban View for Contacts, Accounts, and Deals.
  • Built-in Chat, Email, & Phone for seamless communication.
  • Custom Fields and Basic Workflows for tailored processes.
  • Contextual Collaboration with Slack for team efficiency.
Pro
For Mid-sized Businesses
€39

per month per user

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Includes Growth, plus:
  • Contact Scoring and Sales Emails by Freddy AI.
  • Custom Sales Activities and Auto-assignment Rules.
  • Territory Management and Multiple Sales Pipelines.
  • Advanced Workflows and Custom Reports for detailed insights.
Enterprise
For Large Enterprises
€59

per month per user

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Includes Pro, plus:
  • Field-level Permissions and Custom Modules.
  • Forecasting Insights and Workflows for Custom Modules.
  • Sandbox environment for testing and development.
  • Audit Logs for tracking changes and ensuring compliance.
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Act! Pricing Plans

Act! Premium Cloud
For Small Businesses
€30

per month per user

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Act! Premium Cloud includes:
  • Secure hosting in Frankfurt ensuring data protection.
  • Automatic updates and backups for peace of mind.
  • Optional desktop sync for flexible data access.
  • Expert technical support available for assistance.
Act! Premium Desktop
For Individuals
€36

per month per user

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Act! Premium Desktop includes:
  • Self-managed security for complete data control.
  • Complete control of updates for tailored software management.
  • Compatibility with desktop add-ons for enhanced functionality.
  • Expert technical support for troubleshooting and guidance.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key aspects like functionality, ease of use, and customer support. By analyzing user feedback and testing features, we ensure our recommendations align with your needs. Each factor is weighted to provide an accurate final rating, helping you choose the best CRM solution.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Freshsales or Act!: Which One Matches Your Business Needs?

Choose Freshsales If You Need ...

  • Advanced lead scoring capabilities

    If you need a CRM with advanced lead scoring capabilities, Freshsales is the ideal choice. Its sophisticated scoring system helps prioritize leads based on engagement, improving efficiency and conversion rates.

  • Comprehensive email tracking

    If you require comprehensive email tracking to gain insights into prospect engagement, Freshsales offers detailed analytics that help tailor follow-up strategies and enhance communication effectiveness.

Choose Act! If You Need ...

  • Affordable for small businesses

    If you're a small business looking for an affordable CRM solution, Act! provides essential features at a cost-effective price, making it an attractive option for budget-conscious companies.

  • Strong contact management

    If you need a CRM with strong contact management capabilities, Act! offers robust features that help organize and manage customer data effectively, ensuring efficient communication and relationship building.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.