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Elastic Email vs Ontraport (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Excellent Value For Price
4.3

0

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Elastic Email

Elastic Email offers a user-friendly platform with robust email automation and affordable pricing plans, making it an ideal choice for small to medium-sized businesses looking to enhance their email marketing efforts.

  • Affordable pricing plans
  • User-friendly interface
  • Robust email automation
  • Limited e-commerce features
  • Basic CRM integration

Free plan?

Yes

Starting price

$29 per month
Excellent Value For Price
4.5

0

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Ontraport

Ontraport provides comprehensive automation tools and advanced CRM features, making it a powerful all-in-one solution for businesses seeking to streamline operations and improve customer engagement.

  • Comprehensive automation tools
  • Advanced CRM features
  • Strong e-commerce capabilities
  • Higher pricing plans
  • Steeper learning curve

Free plan?

Yes

Starting price

$24 per month

What is Elastic Email?

Elastic Email is a comprehensive email marketing platform designed to help businesses streamline their email campaigns. It offers a robust set of features including email automation, detailed analytics, and a user-friendly interface. With Elastic Email, you can easily manage your contact lists, create engaging email templates, and track the performance of your campaigns. This tool is particularly beneficial for businesses looking to enhance their email marketing efforts without the complexity of more advanced systems.

What is Ontraport?

Ontraport is a powerful business automation software that caters to entrepreneurs and small businesses. It combines CRM, email marketing, and e-commerce functionalities into one platform, allowing users to manage their customer relationships, automate marketing campaigns, and handle sales processes seamlessly. Ontraport's intuitive interface and customizable features make it an ideal choice for businesses looking to streamline operations and improve customer engagement.

Pros and Cons of Elastic Email vs Ontraport

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Pros & Cons of Elastic Email

Affordable pricing plans
  • Elastic Email offers competitive pricing plans that cater to businesses of all sizes. Its affordability makes it an attractive option for small to medium-sized businesses looking to maximize their marketing budget.
User-friendly interface
  • The platform's intuitive interface makes it easy for users to navigate and manage their email campaigns. This simplicity is ideal for beginners and those who prefer a straightforward approach to email marketing.
Robust email automation
  • Elastic Email provides powerful email automation features that allow businesses to streamline their marketing efforts. Its automation capabilities are perfect for businesses looking to save time and improve efficiency.
Limited e-commerce features
  • While Elastic Email offers basic e-commerce functionalities, it lacks the advanced features needed for more complex online selling. Businesses with extensive e-commerce needs may find this limitation challenging.
Basic CRM integration
  • Elastic Email's CRM integration is limited compared to other platforms. Businesses that rely heavily on CRM systems may find the integration options insufficient for their needs.
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Pros & Cons of Ontraport

Comprehensive automation tools
  • Ontraport offers advanced automation tools that allow businesses to create complex workflows and personalized customer journeys. Its automation capabilities are ideal for businesses looking to enhance their marketing strategies.
Advanced CRM features
  • Ontraport's built-in CRM functionality provides a more integrated approach to customer relationship management. Its advanced features make it a great choice for businesses that prioritize CRM capabilities.
Strong e-commerce capabilities
  • Ontraport offers robust e-commerce features, including order management and payment processing. These capabilities make it an excellent choice for businesses with complex e-commerce needs.
Higher pricing plans
  • Ontraport's pricing plans are higher compared to other platforms, which may be a consideration for businesses with limited budgets. However, its comprehensive features justify the cost for many users.
Steeper learning curve
  • While Ontraport offers a user-friendly interface, its advanced features may require a learning curve. Businesses new to automation and CRM systems may need time to fully leverage its capabilities.

Elastic Email vs Ontraport: At A Glance

Decision FactorElastic EmailOntraport
Value to Price
Good4.2
Excellent4.5
Ease of Use
Excellent4.3
Excellent4.6
Functionality
Excellent4.4
Excellent4.7
Scalability
Good4.1
Excellent4.5
Integrations
Good4.0
Excellent4.4
Customer Support
Excellent4.3
Excellent4.6
Security
Good4.2
Excellent4.5
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

Elastic Email offers a competitive pricing structure that provides excellent value for small to medium-sized businesses. Its features are robust, yet affordable, making it a great choice for those on a budget. On the other hand, Ontraport, while slightly more expensive, offers a comprehensive suite of tools that justify its price, especially for businesses looking for an all-in-one solution. If you're looking for a cost-effective email marketing tool, Elastic Email is a solid choice.

Ease of Use

Elastic Email is known for its intuitive interface, making it easy for users to navigate and manage their email campaigns. The platform is designed with simplicity in mind, which is ideal for beginners. Ontraport, while also user-friendly, offers more advanced features that may require a learning curve. However, its comprehensive tutorials and support make the transition smoother. If ease of use is your priority, Elastic Email is the way to go.

Functionality

Elastic Email provides essential email marketing functionalities such as automation, analytics, and template creation. It's perfect for businesses that need a straightforward tool. Ontraport, however, goes beyond email marketing by integrating CRM and e-commerce features, offering a more holistic approach to business management. If you need a tool with extensive functionalities, Ontraport is the better option.

Scalability

Elastic Email is designed to grow with your business, offering scalable solutions that can accommodate increasing email volumes. It's ideal for businesses that anticipate growth. Ontraport also offers scalability but with a focus on expanding business operations beyond email marketing. If you're planning to scale your business operations, Ontraport provides a more comprehensive solution.

Integrations

Elastic Email offers a range of integrations with popular platforms, making it easy to connect with other tools you may already be using. Ontraport, however, provides a more extensive list of integrations, particularly beneficial for businesses looking to streamline multiple processes. If integrations are crucial for your business, Ontraport offers more options.

Customer Support

Elastic Email provides reliable customer support, ensuring users can get assistance when needed. Their support team is responsive and helpful. Ontraport, however, takes customer support a step further with dedicated account managers and personalized support options. If exceptional customer support is a priority, Ontraport is the better choice.

Security

Elastic Email ensures data security with robust encryption and compliance with industry standards. It's a reliable choice for businesses concerned about data protection. Ontraport also prioritizes security, offering advanced features like two-factor authentication and regular security audits. If security is a top concern, Ontraport provides more comprehensive measures.

Overall Rating

Elastic Email is a strong contender in the email marketing space, offering a balance of features and affordability. It's ideal for businesses looking for a straightforward solution. Ontraport, with its advanced features and comprehensive approach, is better suited for businesses seeking an all-in-one platform. If you're looking for a versatile tool, Ontraport is the superior choice.

Elastic Email vs Ontraport: A Detailed Breakdown of Key Features

FeaturesElastic EmailOntraport
Email Automation
Excellent4.3
Excellent4.6
Analytics and Reporting
Good4.2
Excellent4.5
Template Design
Excellent4.4
Excellent4.3
CRM Integration
Good4.0
Excellent4.7
E-commerce Features
Good3.8
Excellent4.6
User Interface
Excellent4.5
Excellent4.4

Email Automation

Elastic Email offers a robust email automation feature that allows you to set up automated campaigns with ease. It's perfect for businesses looking to streamline their email marketing efforts. Ontraport, however, takes automation to the next level with its advanced automation builder, allowing for more complex workflows and personalized customer journeys. If you're looking for advanced automation capabilities, Ontraport is the better choice.

Analytics and Reporting

Elastic Email provides detailed analytics and reporting tools that help you track the performance of your email campaigns. It's ideal for businesses that need insights into their email marketing efforts. Ontraport offers more comprehensive reporting features, including advanced metrics and customizable reports, making it a better option for businesses that require in-depth analysis. If analytics is a priority, Ontraport offers more robust options.

Template Design

Elastic Email offers a wide range of customizable templates, making it easy to create professional-looking emails. It's perfect for businesses that want to maintain a consistent brand image. Ontraport also provides a variety of templates, but its design capabilities are slightly more limited compared to Elastic Email. If template design is important to you, Elastic Email offers more flexibility.

CRM Integration

Elastic Email integrates with popular CRM platforms, allowing you to manage your contacts and campaigns seamlessly. It's a great choice for businesses that rely on CRM systems. Ontraport, however, offers built-in CRM functionality, providing a more integrated approach to customer relationship management. If CRM integration is crucial, Ontraport offers a more comprehensive solution.

E-commerce Features

Elastic Email offers basic e-commerce features, making it suitable for businesses that need simple online selling capabilities. Ontraport, on the other hand, provides advanced e-commerce functionalities, including order management and payment processing, making it a better choice for businesses with more complex e-commerce needs. If e-commerce is a focus, Ontraport is the superior option.

User Interface

Elastic Email boasts a user-friendly interface that makes it easy for users to navigate and manage their email campaigns. It's ideal for beginners and those who prefer simplicity. Ontraport also offers a user-friendly interface, but its advanced features may require a learning curve. If ease of use is your priority, Elastic Email is the way to go.

Pricing Comparison of Elastic Email and Ontraport

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Elastic Email and Ontraport. This comparison will highlight the best option for your business needs.

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Elastic Email Pricing Plans

Starter
For Small Businesses
$29

per month

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Starter includes:
  • Email Designer for creating visually appealing emails.
  • Campaign Creator to manage and execute email campaigns.
  • Landing Page Editor for designing effective landing pages.
  • Web Forms for capturing leads and customer information.
Pro
For Large Enterprises
$49

per month

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Includes Starter, plus:
  • Faster Delivery Speed for timely email delivery.
  • Unlimited Custom Fields for personalized email content.
  • Custom rDNS for improved email deliverability.
  • Webhooks for real-time data integration.
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Ontraport Pricing Plans

Basic
For Small Businesses
$24

per month

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Basic includes:
  • Web forms and pages to capture leads effectively.
  • Scalable platform designed for business growth.
  • Drag-and-drop marketing automation for ease of use.
  • Unlimited email sending to reach a wider audience.
Plus
For Growing Businesses
$83

per month

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Includes Basic, plus:
  • Add payments and memberships for monetization.
  • Website personalization to enhance user experience.
  • 2-way SMS marketing for interactive communication.
  • Lead scoring to prioritize potential customers.
Pro
For Established Enterprises
$124

per month

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Includes Plus, plus:
  • Marketing tracking and testing for performance insights.
  • Partner programs to expand business reach.
  • User roles and permission management for security.
  • Custom contact and email limits for flexibility.
Enterprise
For Large Enterprises
$249

per month

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Includes Pro, plus:
  • Enterprise-grade security for data protection.
  • Private infrastructure available for dedicated resources.
  • 1-on-1 email deliverability consulting for optimal reach.
  • Quarterly account reviews for continuous improvement.

Our Rating Methodology

We thoroughly evaluate each email marketing tool, focusing on key factors such as value to price, ease of use, and functionality. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations align with your needs. Each factor is weighted by importance to provide an accurate final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Elastic Email or Ontraport: Which One Matches Your Business Needs?

Choose Elastic Email If You Need ...

  • Affordable email marketing solution

    If you are a small business owner looking for an affordable email marketing solution, Elastic Email offers competitive pricing plans that cater to businesses of all sizes. Its affordability makes it an attractive option for those looking to maximize their marketing budget.

  • User-friendly interface

    If you prefer a user-friendly interface, Elastic Email's intuitive design makes it easy for users to navigate and manage their email campaigns. This simplicity is ideal for beginners and those who prefer a straightforward approach to email marketing.

Choose Ontraport If You Need ...

  • Comprehensive business automation

    If you need a comprehensive business automation solution, Ontraport offers advanced automation tools and CRM features that allow businesses to streamline operations and improve customer engagement. Its all-in-one approach makes it a powerful choice for businesses seeking to enhance their marketing strategies.

  • Advanced CRM capabilities

    If CRM capabilities are a priority, Ontraport's built-in CRM functionality provides a more integrated approach to customer relationship management. Its advanced features make it a great choice for businesses that prioritize CRM capabilities.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.