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Drip vs Pipedrive (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 09, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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Drip

Drip offers advanced email automation features and a user-friendly interface, making it a great choice for businesses looking to enhance their marketing efforts.

  • Advanced email automation features
  • User-friendly interface
  • Robust integrations
  • Limited sales features
  • Higher learning curve

Free plan?

Yes

Starting price

$39 per month
Excellent Value For Price
4.5

0

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Pipedrive

Pipedrive provides comprehensive CRM capabilities and a visual sales pipeline, making it an ideal solution for sales teams looking to streamline their processes.

  • Comprehensive CRM capabilities
  • Visual sales pipeline
  • Excellent customer support
  • Limited email marketing features
  • Higher cost for advanced features

Free plan?

Yes

Starting price

$14 per month per user

What is Drip?

Drip is a powerful email marketing automation tool designed to help businesses engage with their customers more effectively. It offers a range of features such as personalized email campaigns, advanced segmentation, and detailed analytics. Drip helps businesses automate their marketing efforts, saving time and resources while increasing customer engagement and conversion rates. With its user-friendly interface and robust integrations, Drip is an excellent choice for businesses looking to enhance their email marketing strategies.

What is Pipedrive?

Pipedrive is a customer relationship management (CRM) software that helps businesses manage their sales processes efficiently. It offers a visual sales pipeline, customizable workflows, and powerful reporting tools. Pipedrive enables sales teams to track leads, manage deals, and automate repetitive tasks, allowing them to focus on closing more deals. With its intuitive interface and seamless integrations, Pipedrive is an ideal solution for businesses looking to streamline their sales operations and improve their overall productivity.

Pros and Cons of Drip vs Pipedrive

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Pros & Cons of Drip

Advanced email automation
  • Drip offers advanced email automation features that allow you to create personalized and targeted email campaigns, enhancing your marketing efforts.
User-friendly interface
  • Drip's user-friendly interface makes it easy for businesses to create and manage email campaigns without any technical expertise.
Robust integrations
  • Drip offers a wide range of integrations with popular tools, making it easy to connect with your existing tech stack.
Limited sales features
  • Drip is primarily an email marketing tool, so it lacks the comprehensive sales features that a CRM like Pipedrive offers.
Higher learning curve
  • While Drip offers powerful features, it may have a higher learning curve for users who are new to email marketing automation.
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Pros & Cons of Pipedrive

Comprehensive CRM capabilities
  • Pipedrive offers comprehensive CRM capabilities, allowing sales teams to manage their sales processes efficiently and effectively.
Visual sales pipeline
  • Pipedrive's visual sales pipeline is one of its standout features, allowing sales teams to track and manage deals efficiently.
Excellent customer support
  • Pipedrive provides excellent customer support, ensuring sales teams have the assistance they need to resolve any issues quickly.
Limited email marketing features
  • Pipedrive is primarily a CRM tool, so it lacks the comprehensive email marketing features that a tool like Drip offers.
Higher cost for advanced features
  • While Pipedrive offers powerful features, the cost for advanced features may be higher compared to other CRM tools.

Drip vs Pipedrive: At A Glance

Decision FactorDripPipedrive
Value to Price
Good4.2
Excellent4.5
Ease of Use
Excellent4.3
Excellent4.6
Functionality
Excellent4.4
Excellent4.7
Scalability
Excellent4.3
Excellent4.6
Integrations
Excellent4.5
Excellent4.4
Customer Support
Good4.2
Excellent4.5
Security
Excellent4.3
Excellent4.5
Overall Rating
Excellent4.3
Excellent4.5

Drip vs Pipedrive: A Detailed Breakdown of Key Features

FeaturesDripPipedrive
Email Automation
Excellent4.5
Good4.2
Sales Pipeline
Good4.0
Excellent4.7
Segmentation
Excellent4.6
Excellent4.3
Reporting
Excellent4.3
Excellent4.6
Workflow Automation
Excellent4.4
Excellent4.5
Lead Management
Good4.2
Excellent4.6

Email Automation

Drip excels in email automation, offering advanced features that allow you to create personalized and targeted email campaigns. Pipedrive, while primarily a CRM tool, also offers email automation features, but they are not as comprehensive as Drip's. If email automation is a priority for you, Drip is the better choice.

Sales Pipeline

Pipedrive's visual sales pipeline is one of its standout features, allowing sales teams to track and manage deals efficiently. Drip, being an email marketing tool, does not offer a sales pipeline feature. If managing your sales pipeline is crucial, Pipedrive is the clear winner.

Segmentation

Drip offers advanced segmentation capabilities, allowing you to target specific customer groups with personalized messages. Pipedrive also provides segmentation features, but they are more focused on sales data. If segmentation is important for your marketing efforts, Drip is the better option.

Reporting

Pipedrive offers powerful reporting tools that provide valuable insights into your sales performance. Drip also provides reporting features, but they are more focused on email campaign analytics. If detailed sales reporting is a priority, Pipedrive is the better choice.

Workflow Automation

Both Drip and Pipedrive offer workflow automation features, allowing you to automate repetitive tasks and streamline your processes. However, Pipedrive's workflow automation is more focused on sales processes, while Drip's is geared towards marketing automation. If workflow automation is important, consider your specific needs when choosing between the two.

Lead Management

Pipedrive excels in lead management, providing tools to track and manage leads throughout the sales process. Drip also offers lead management features, but they are more focused on nurturing leads through email campaigns. If lead management is a priority, Pipedrive is the better choice.

Pricing Comparison of Drip and Pipedrive

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Drip and Pipedrive. This comparison will highlight the best option for enhancing your marketing or sales efforts.

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Drip Pricing Plans

Drip Plan
For Small Businesses
$39

per month

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Drip Plan includes:
  • Dynamic segments for personalized customer interactions.
  • Onsite campaigns to capture and convert leads.
  • Up to 50 workflows for streamlined marketing automation.
  • Unlimited sub-accounts for managing multiple brands.
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Pipedrive Pricing Plans

Essential
For Small Businesses
$14

per month per user

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Essential includes:
  • Seamless data import with over 400 integrations available.
  • Activity, deal, and contact reports for better insights.
  • Personalized onboarding to get you started quickly.
  • Simple sales processes setup for efficient organization.
Advanced
For Growing Teams
$34

per month per user

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Includes Essential, plus:
  • Automations builder including email sequences for efficiency.
  • Meeting, email, and video call scheduling for convenience.
  • Live chat support for immediate assistance.
  • Group emailing capabilities for better communication.
Professional
For Established Businesses
$49

per month per user

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Includes Advanced, plus:
  • Contract and proposal management with e-signatures.
  • Streamlined lead routing and team management.
  • Revenue forecasts and custom field reporting.
  • Extra data entry and data quality settings.
Power
For Large Enterprises
$64

per month per user

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Includes Professional, plus:
  • Increased control of account permissions and visibilities.
  • 24/7 live chat support for continuous assistance.
  • Phone support for direct communication.
  • Enhanced collaboration and support for larger teams.
Enterprise
For Corporations
$99

per month per user

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Includes Power, plus:
  • Complete access to all features without limits.
  • Unlimited reports and customizations for flexibility.
  • Maximize automations and email syncs per seat.
  • Ultimate peace of mind with full feature access.

Our Rating Methodology

We thoroughly test each CRM tool, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Drip or Pipedrive: Which One Matches Your Business Needs?

Choose Drip If You Need ...

  • Advanced email marketing

    If you are a business looking to enhance your email marketing efforts with advanced automation features, Drip is the ideal choice. Its robust email marketing capabilities make it a great option for marketers.

  • User-friendly interface

    If you are a beginner or small business owner looking for an easy-to-use email marketing tool, Drip's user-friendly interface makes it a great choice for creating and managing campaigns.

Choose Pipedrive If You Need ...

  • Comprehensive CRM solution

    If you are a sales team looking for a comprehensive CRM solution to manage your sales processes efficiently, Pipedrive is the ideal choice with its robust CRM capabilities.

  • Visual sales pipeline

    If you need a tool with a visual sales pipeline to track and manage deals, Pipedrive's standout feature makes it the perfect choice for sales teams looking to streamline their processes.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.