67 Customer Engagement Statistics for 2025

The Value of Customer Engagement

Customer engagement is critical for building lasting relationships and driving business growth.

1. 89% of companies see customer experience as a key competitive differentiator. Engaging customers effectively enhances loyalty and sets businesses apart. (Gartner)
2. Engaged customers are 23% more profitable. High engagement leads to increased spending and long-term relationships. (Gallup)
3. 93% of customers are likely to make repeat purchases with brands offering excellent service. Engaged customers are more loyal. (HubSpot)
4. Companies that prioritize engagement see a 63% reduction in churn. Engagement builds emotional connections, reducing customer turnover. (Forrester)
5. Loyal customers spend 67% more than new ones. Consistent engagement maximizes the lifetime value of each customer. (Adobe)

Digital Engagement Statistics

Digital platforms dominate as key engagement touchpoints in 2025.

1. 74% of customers use multiple channels to engage with brands. Omnichannel strategies ensure seamless experiences. (Salesforce)
2. 62% of customers expect businesses to adapt to their communication preferences. Offering diverse channels like email, chat, and social media is critical. (Zendesk)
3. 80% of companies investing in digital engagement report higher ROI. Digital tools streamline interactions and improve efficiency. (McKinsey)
4. Customers are 3x more likely to engage with video content. Interactive formats foster deeper connections. (Wyzowl)
5. 58% of users prefer mobile apps for brand engagement. Mobile-friendly experiences enhance accessibility and satisfaction. (Statista)

Social Media and Customer Engagement

Social platforms play a pivotal role in connecting with customers.

1. 71% of customers who have a positive experience on social media recommend the brand to others. Engaging on social drives word-of-mouth marketing. (Sprout Social)
2. 43% of customers interact with brands on social media for customer service. Prompt responses build trust and satisfaction. (Statista)
3. Brands that respond to comments see a 20% increase in engagement. Active participation in conversations strengthens relationships. (Hootsuite)
4. 85% of businesses plan to increase investments in social media engagement. As platforms evolve, businesses are prioritizing their presence. (Social Media Examiner)
5. Interactive posts get 80% more engagement. Features like polls, quizzes, and stories keep audiences engaged. (Buffer)

Email and Customer Engagement

Email remains a cornerstone of personalized customer communication.

1. Emails with personalized subject lines have a 26% higher open rate. Tailored messaging captures attention. (Campaign Monitor)
2. Segmentation improves email engagement by 760%. Targeted campaigns resonate better with specific audiences. (HubSpot)
3. Drip campaigns increase click-through rates by 80%. Consistent and relevant emails nurture customer relationships. (Mailchimp)
4. 45% of customers prefer email for brand updates. It’s a trusted and widely used channel. (Statista)
5. Welcome emails have an 82% open rate. First impressions set the tone for ongoing engagement. (GetResponse)

Personalization and Engagement

Tailoring experiences to individual preferences drives deeper engagement.

1. 80% of customers are more likely to purchase from brands that offer personalized experiences. Customization creates meaningful interactions. (Epsilon)
2. 90% of leading marketers prioritize personalization. It’s a proven driver of engagement and conversions. (Salesforce)
3. Dynamic content improves click-through rates by 63%. Personalized content ensures relevance. (Instapage)
4. 43% of consumers are annoyed by irrelevant messaging. Understanding your audience prevents disengagement. (Accenture)
5. Predictive personalization increases sales by 20%. Using data insights anticipates customer needs effectively. (Forrester)

Mobile Customer Engagement Statistics

Mobile engagement continues to dominate in 2025.

1. 82% of smartphone users check their phones for updates within 5 minutes of waking. Mobile-first strategies are essential for timely engagement. (Statista)
2. 70% of mobile users prefer brands that offer responsive designs. Optimized experiences drive satisfaction and loyalty. (Think with Google)
3. Push notifications increase app engagement by 88%. Relevant updates keep users connected with your brand. (Urban Airship)
4. Mobile-friendly websites see 67% more conversions. User-friendly designs improve engagement and drive actions. (Google)
5. 50% of consumers use mobile devices for customer support. Accessibility is key to maintaining strong relationships. (Zendesk)

Customer Feedback and Engagement

Listening to customer feedback enhances trust and loyalty.

1. 89% of customers want businesses to ask for feedback. Engagement is strengthened when customers feel heard. (HubSpot)
2. Actionable feedback improves customer satisfaction by 45%. Responding to insights demonstrates commitment. (Qualtrics)
3. 76% of customers are willing to provide feedback if the process is simple. User-friendly surveys and tools encourage participation. (Zendesk)
4. Businesses that act on feedback see a 25% increase in loyalty. Implementing suggestions strengthens relationships. (Forrester)
5. Real-time feedback increases retention rates by 32%. Immediate responses show customers they’re valued. (Qualtrics)

Customer Support and Engagement

Effective support systems are key drivers of engagement.

1. 90% of customers consider an immediate response essential for support queries. Quick resolutions foster satisfaction. (Zendesk)
2. Live chat increases customer satisfaction by 73%. Instant communication builds trust. (Forrester)
3. Self-service portals improve engagement by 50%. Empowering customers to find answers independently enhances their experience. (Salesforce)
4. AI-powered chatbots handle 85% of interactions effectively. Automation ensures 24/7 support while reducing wait times. (Gartner)
5. Support satisfaction directly correlates with an 81% retention rate. Exceptional service turns one-time buyers into loyal customers. (Zendesk)

Gamification and Customer Engagement

Gamified elements boost engagement by making interactions fun and rewarding.

1. Gamification increases customer activity by 47%. Points, badges, and leaderboards drive participation. (PWC)
2. 70% of customers say gamified experiences motivate loyalty. Engaging elements keep them coming back. (Salesforce)
3. Interactive campaigns see 2x higher engagement. Adding gamified challenges captivates users. (Campaign Monitor)
4. Brands using gamification see a 22% increase in conversions. Fun, rewarding experiences encourage actions. (MarketingProfs)