Constant Contact vs SendPulse (2024 Comparison)
Constant Contact offers a user-friendly interface and comprehensive analytics, making it ideal for businesses seeking robust email marketing solutions. Its wide range of templates ensures a polished appearance for your campaigns.
- User-friendly interface for beginners.
- Comprehensive analytics and reporting.
- Wide range of email templates.
- Limited SMS marketing features.
- Higher cost for advanced features.
Free plan?
YesStarting price
$12 per month
SendPulse excels in SMS marketing and web push notifications, providing affordable pricing for small businesses. Its strong capabilities make it a great choice for expanding your marketing efforts.
- Strong SMS marketing capabilities.
- Effective web push notifications.
- Affordable pricing for small businesses.
- Less intuitive interface.
- Limited email template customization.
Free plan?
YesStarting price
$8 per monthWhat is Constant Contact?
Constant Contact is a robust email marketing platform designed to help businesses effectively engage with their audience. It offers a user-friendly interface with a variety of customizable templates, making it easy for users to create professional-looking emails. The platform also provides tools for managing contacts, tracking email performance, and automating marketing campaigns. With its comprehensive analytics, businesses can gain insights into customer behavior and optimize their marketing strategies. Constant Contact is particularly beneficial for small to medium-sized businesses looking to enhance their email marketing efforts and build stronger customer relationships.
What is SendPulse?
SendPulse is a versatile marketing automation platform that empowers businesses to connect with their audience through multiple channels, including email, SMS, and web push notifications. It offers a user-friendly interface and a range of features such as email templates, A/B testing, and detailed analytics. SendPulse is particularly useful for businesses looking to streamline their marketing efforts and reach customers on various platforms. Its automation capabilities allow users to create personalized customer journeys, enhancing engagement and conversion rates. This tool is ideal for businesses aiming to expand their reach and improve customer communication.
Pros and Cons of Constant Contact vs SendPulse
Pros & Cons of Constant Contact
- Constant Contact offers a user-friendly interface that makes it easy for beginners to navigate and create professional-looking emails without any design skills.
- The platform provides detailed analytics and reporting, allowing businesses to gain insights into customer behavior and optimize their marketing strategies effectively.
- Constant Contact offers a wide variety of customizable email templates, catering to different business needs and ensuring a polished appearance for your campaigns.
- While Constant Contact offers SMS marketing capabilities, they are not as advanced as some competitors, which may limit your ability to reach your audience effectively through this channel.
- The platform's advanced features come at a higher cost, which may be a consideration for businesses with limited budgets looking for more affordable options.
Pros & Cons of SendPulse
- SendPulse excels in SMS marketing, offering robust features that allow businesses to reach their audience effectively and enhance engagement through this channel.
- The platform provides seamless web push notification capabilities, enabling businesses to engage with their audience and drive conversions through timely and relevant messages.
- SendPulse offers affordable pricing plans, making it an attractive option for small businesses looking to expand their marketing efforts without breaking the bank.
- While SendPulse offers powerful features, its interface can be less intuitive, requiring users to invest more time in learning how to navigate and utilize the platform effectively.
- The platform's email templates may require more tweaking to achieve the desired look, which can be a drawback for users seeking a more streamlined design process.
Constant Contact vs SendPulse: At A Glance
Value to Price
Constant Contact offers a comprehensive suite of features that justify its pricing, making it a valuable investment for businesses seeking robust email marketing solutions. SendPulse, while slightly more affordable, provides a good range of features but may not match the depth of Constant Contact. If you prioritize a balance between cost and feature richness, Constant Contact is a strong contender.
Ease of Use
Both Constant Contact and SendPulse are designed with user-friendliness in mind. Constant Contact's intuitive interface makes it easy for beginners to navigate, while SendPulse offers a slightly more complex setup but compensates with powerful features. If you are new to email marketing, Constant Contact might be the better choice for its simplicity.
Functionality
Constant Contact excels in providing a wide array of functionalities, including advanced analytics and automation tools. SendPulse also offers robust features but may require more technical know-how to fully utilize. If you need a tool with extensive functionalities and ease of use, Constant Contact is preferable.
Scalability
Constant Contact is well-suited for businesses looking to scale their marketing efforts, offering features that grow with your needs. SendPulse is also scalable but may require additional customization. If scalability is a priority, Constant Contact provides a more seamless experience.
Integrations
Constant Contact integrates with a wide range of third-party applications, enhancing its versatility. SendPulse offers integrations as well, but the options are slightly more limited. If you rely heavily on integrations, Constant Contact might be the better option.
Customer Support
Constant Contact is known for its excellent customer support, providing timely assistance through various channels. SendPulse offers good support but may not be as comprehensive. If customer support is crucial for you, Constant Contact stands out.
Security
Both Constant Contact and SendPulse prioritize security, ensuring user data is protected. Constant Contact has a slight edge with its robust security measures. If security is a top concern, Constant Contact offers a more reassuring option.
Overall Rating
Constant Contact scores higher overall due to its comprehensive features, ease of use, and excellent support. SendPulse is a strong competitor but may not match the overall package offered by Constant Contact. If you seek a well-rounded email marketing tool, Constant Contact is a top choice.
Constant Contact vs SendPulse: A Detailed Breakdown of Key Features
Email Templates
Constant Contact offers a wide variety of customizable email templates that cater to different business needs. I found it incredibly easy to create professional-looking emails without any design skills. SendPulse also provides a good selection of templates, but I noticed they require a bit more tweaking to achieve the desired look. If you value ease of use and a polished appearance, Constant Contact is the way to go.
Automation
Automation is a strong suit for both Constant Contact and SendPulse. Constant Contact's automation tools are intuitive and allow you to set up complex workflows with ease. SendPulse offers similar capabilities, but I found the interface slightly less user-friendly. If you want a straightforward automation experience, Constant Contact is preferable.
Analytics
Constant Contact provides detailed analytics that help you understand your audience's behavior and optimize your campaigns. I appreciated the clear and concise reports. SendPulse also offers analytics, but I found them to be less comprehensive. If in-depth insights are important to you, Constant Contact is the better choice.
SMS Marketing
SendPulse shines in SMS marketing, offering robust features that allow you to reach your audience effectively. Constant Contact provides SMS capabilities, but they are not as advanced. If SMS marketing is a priority, SendPulse is the superior option.
Web Push Notifications
SendPulse excels in web push notifications, providing a seamless way to engage with your audience. Constant Contact offers this feature, but it lacks the depth and flexibility of SendPulse. If web push notifications are crucial for your strategy, SendPulse is the better choice.
A/B Testing
Both Constant Contact and SendPulse offer A/B testing to optimize your campaigns. I found Constant Contact's A/B testing tools to be more intuitive and easier to set up. SendPulse provides similar functionality, but the process felt a bit more cumbersome. If you want a hassle-free A/B testing experience, Constant Contact is the way to go.
Pricing Comparison of Constant Contact and SendPulse
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Constant Contact and SendPulse. This comparison will highlight the best option for your marketing needs.
Constant Contact Pricing Plans
- 1 GB storage for storing essential marketing materials.
- 10x your number of contacts for monthly email sends.
- Self-service, live chat, and phone support available.
- Basic contact management and web sign-up forms.
- 12x your number of contacts for monthly email sends.
- AI content recommendations to enhance email campaigns.
- Contact segmentation for targeted marketing efforts.
- Scheduled email sends for optimal delivery times.
- 25 GB storage for large-scale marketing assets.
- 24x your number of contacts for monthly email sends.
- Dedicated, priority support for immediate assistance.
- Advanced reporting with engagement heat maps.
SendPulse Pricing Plans
- 100 MB of image storage for your campaigns.
- 3 sender email addresses and 1 domain.
- 5 flows, 1 event, and 50 elements in Automation 360.
- 1 website or bio link page and 100 verifications.
- 200 MB of image storage for enhanced visuals.
- 100 sender email addresses and 3 domains.
- 10 flows, 10 events, and 70 elements in Automation 360.
- Full A/B testing suite and 3 users per account.
- 300 sender email addresses and 5 domains.
- 50 flows, 50 events, and 150 elements in Automation 360.
- 1,000 verifications with the email verifier.
- Unlimited number of segments and 10 users per account.
- Unlimited number of sender email addresses and domains.
- Unlimited number of flows, events, and elements in Automation 360.
- 50 websites and bio link pages for extensive reach.
- Advanced segmentation options and unlimited number of users.
Our Rating Methodology
We thoroughly evaluate each email marketing tool, focusing on key aspects like functionality, ease of use, and customer support. By analyzing user reviews and conducting hands-on testing, we ensure our recommendations align with your needs. Each factor is weighted by importance to deliver a reliable final rating, helping you make informed decisions.
Constant Contact or SendPulse: Which One Matches Your Business Needs?
Choose Constant Contact If You Need ...
- User-friendly email marketing
If you are a beginner or small business owner looking for an easy-to-use email marketing tool, Constant Contact is a great choice. Its intuitive interface and comprehensive features make it ideal for those new to email marketing.
- Comprehensive analytics
If you need detailed insights into your marketing campaigns, Constant Contact provides comprehensive analytics and reporting. This makes it a valuable tool for businesses looking to optimize their marketing strategies.
Choose SendPulse If You Need ...
- Strong SMS marketing
If you prioritize SMS marketing as part of your strategy, SendPulse offers robust features that allow you to reach your audience effectively. Its strong capabilities make it a superior choice for SMS marketing.
- Affordable pricing
If you are a small business looking for an affordable marketing solution, SendPulse provides competitive pricing plans. This makes it an attractive option for businesses with limited budgets.
Frequently Asked Questions
Which tool is better for beginners?
Which tool offers better SMS marketing features?
Which tool provides more comprehensive analytics?
Which tool is more affordable for small businesses?
Which tool has better customer support?
Which tool offers better integration options?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
