Constant Contact vs Klaviyo (2024 Comparison)
Constant Contact offers a user-friendly interface and a wide range of customizable email templates, making it ideal for small businesses. Its responsive customer support ensures you receive timely assistance when needed.
- User-friendly interface for beginners.
- Wide range of email templates.
- Responsive customer support.
- Limited advanced automation features.
- Basic segmentation capabilities.
Free plan?
YesStarting price
$12 per month
Klaviyo provides advanced automation and comprehensive analytics tools, perfect for e-commerce businesses. Its seamless integrations with e-commerce platforms allow you to leverage customer data for targeted marketing.
- Advanced automation and segmentation.
- Comprehensive analytics tools.
- Seamless e-commerce integrations.
- Steeper learning curve for beginners.
- Higher pricing for advanced features.
Free plan?
YesStarting price
$45 per monthWhat is Constant Contact?
Constant Contact is a robust email marketing platform designed to help businesses of all sizes create and manage effective email campaigns. It offers a user-friendly interface with customizable templates, making it easy for users to design professional-looking emails. With features like list segmentation, automation, and analytics, Constant Contact helps businesses engage with their audience, track campaign performance, and drive results. Whether you're a small business owner or a marketing professional, Constant Contact provides the tools you need to connect with your customers and grow your business.
What is Klaviyo?
Klaviyo is a powerful email marketing and automation platform tailored for e-commerce businesses. It enables users to create personalized email campaigns based on customer behavior and data insights. With Klaviyo, you can segment your audience, automate workflows, and track performance metrics to optimize your marketing efforts. Its seamless integration with e-commerce platforms allows businesses to leverage customer data for targeted marketing strategies. Whether you're looking to increase sales or improve customer engagement, Klaviyo provides the tools and insights to help you achieve your goals.
Pros and Cons of Constant Contact vs Klaviyo
Pros & Cons of Constant Contact
- Constant Contact offers an intuitive and easy-to-navigate interface, making it accessible for users with little to no technical experience. This simplicity allows you to focus on creating effective email campaigns without getting bogged down in complex features.
- With a vast selection of customizable email templates, Constant Contact enables you to create professional-looking emails quickly. This feature is particularly beneficial for small businesses and individuals who want to maintain a consistent brand image.
- Constant Contact provides excellent customer support through various channels, ensuring you receive timely assistance when needed. This level of support is crucial for users who may encounter issues or have questions about the platform.
- While Constant Contact offers basic automation capabilities, it lacks the advanced features found in other platforms. This limitation may hinder businesses looking to implement complex marketing workflows and personalized customer journeys.
- Constant Contact's segmentation options are relatively basic, which may not meet the needs of businesses looking to create highly targeted campaigns. This limitation could impact the effectiveness of your marketing efforts.
Pros & Cons of Klaviyo
- Klaviyo offers sophisticated automation features that allow you to create personalized customer journeys and workflows. This capability is ideal for businesses looking to enhance their marketing strategies and improve customer engagement.
- With Klaviyo's in-depth analytics tools, you can gain valuable insights into customer behavior and campaign performance. This data-driven approach enables you to make informed decisions and optimize your marketing efforts for better results.
- Klaviyo integrates seamlessly with various e-commerce platforms, allowing you to leverage customer data for targeted marketing. This feature is particularly beneficial for online businesses looking to enhance their marketing strategies.
- Klaviyo's advanced features and capabilities may present a learning curve for beginners. This complexity can be challenging for users who are new to email marketing or lack technical expertise.
- While Klaviyo offers a wealth of features, its pricing may be higher than other platforms, particularly for businesses with large contact lists. This cost could be a consideration for budget-conscious users.
Constant Contact vs Klaviyo: At A Glance
Constant Contact vs Klaviyo: A Detailed Breakdown of Key Features
Email Templates
Constant Contact offers a wide range of customizable email templates that are easy to use, making it ideal for beginners. I found the drag-and-drop editor intuitive and straightforward. Klaviyo also provides templates, but they are more suited for users with some design experience. If you're looking for simplicity and ease of use, Constant Contact is the better choice.
Automation
Klaviyo excels in automation, offering advanced workflows that allow you to create personalized customer journeys. I was impressed by the level of detail and customization available. Constant Contact provides basic automation features, which are sufficient for small businesses but may not meet the needs of more complex campaigns. If automation is a priority, Klaviyo is the superior option.
Analytics
Both Constant Contact and Klaviyo offer robust analytics tools, but Klaviyo provides more in-depth insights into customer behavior and campaign performance. I appreciated the detailed reports and data visualization options. Constant Contact's analytics are user-friendly and suitable for small businesses. If you need comprehensive analytics, Klaviyo is the better choice.
Segmentation
Klaviyo's segmentation capabilities are top-notch, allowing you to create highly targeted campaigns based on customer behavior and preferences. I found this feature particularly useful for e-commerce businesses. Constant Contact offers basic segmentation, which is adequate for general marketing purposes. If segmentation is crucial, Klaviyo is the preferred option.
A/B Testing
Klaviyo offers advanced A/B testing features that enable you to optimize your campaigns effectively. I was impressed by the level of control and flexibility. Constant Contact provides basic A/B testing, which is suitable for small businesses. If A/B testing is important, Klaviyo is the better choice.
Mobile Optimization
Both Constant Contact and Klaviyo offer mobile optimization, ensuring your emails look great on any device. I found Constant Contact's mobile editor easy to use, while Klaviyo provides more advanced options for customization. If mobile optimization is a priority, both tools are excellent choices.
Pricing Comparison of Constant Contact and Klaviyo
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Constant Contact and Klaviyo. This comparison will highlight the best option for your email marketing needs.
Constant Contact Pricing Plans
- 1 GB storage for storing essential marketing materials.
- 10x your number of contacts for monthly email sends.
- Self-service, live chat, and phone support available.
- Basic contact management and web sign-up forms.
- 12x your number of contacts for monthly email sends.
- AI content recommendations to enhance email campaigns.
- Contact segmentation for targeted marketing efforts.
- Scheduled email sends for optimal delivery times.
- 25 GB storage for large-scale marketing assets.
- 24x your number of contacts for monthly email sends.
- Dedicated, priority support for immediate assistance.
- Advanced reporting with engagement heat maps.
Klaviyo Pricing Plans
- Access to 150 free monthly SMS/MMS credits.
- Includes applicable SMS carrier fees.
- Email support available for the first 60 days.
- Utilize built-in forms and pop-ups for engagement.
- Mobile push notifications to enhance engagement.
- 150 free monthly SMS/MMS credits included.
- Email and chat support for assistance.
- Personalized product recommendations for targeted marketing.
- Includes applicable SMS carrier fees for seamless communication.
- Access to detailed customer profiles for better targeting.
- Automated A/B testing for optimized campaigns.
- Precise multichannel attribution for accurate insights.
Our Rating Methodology
We thoroughly evaluate each email marketing platform, focusing on key factors such as ease of use, functionality, and scalability. By analyzing user reviews and conducting hands-on testing, we ensure our recommendations align with your needs. Each factor is weighted by importance to deliver a reliable final rating, helping you make informed decisions.
Constant Contact or Klaviyo: Which One Matches Your Business Needs?
Choose Constant Contact If You Need ...
- User-friendly email marketing
If you are a beginner or small business owner looking for an easy-to-use email marketing platform, Constant Contact is the ideal choice. Its intuitive interface and wide range of templates make it accessible for users with little to no technical experience.
- Responsive customer support
If you value reliable and responsive customer support, Constant Contact is the better option. Its support team is available through various channels, ensuring you receive timely assistance when needed.
Choose Klaviyo If You Need ...
- Advanced automation capabilities
If you need advanced automation features and personalized customer journeys, Klaviyo is the superior choice. Its sophisticated workflows and segmentation capabilities allow you to create targeted marketing strategies.
- Comprehensive analytics tools
If you require in-depth analytics and insights into customer behavior, Klaviyo is the preferred option. Its comprehensive analytics tools provide valuable data to optimize your marketing efforts.
Frequently Asked Questions
Which tool is better for e-commerce businesses?
Is Constant Contact suitable for beginners?
What are the key differences between Constant Contact and Klaviyo?
Which tool offers better customer support?
How do the pricing plans compare?
Which tool provides better analytics?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
