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Close vs Attio (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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Close

Close is a powerful CRM tool designed to help sales teams close more deals. With advanced sales automation and comprehensive reporting tools, it streamlines the sales process and boosts productivity.

  • Advanced sales automation features
  • Comprehensive reporting tools
  • Strong customer support
  • Initial setup can be complex
  • Limited customization options

Free plan?

Yes

Starting price

$49 per month per user
Good Value For Price
4.1

0

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Attio

Attio is a modern CRM platform that redefines relationship management. With highly customizable workflows and strong collaboration tools, it enhances team communication and drives better business outcomes.

  • Highly customizable workflows
  • User-friendly interface
  • Strong collaboration tools
  • Limited sales automation features
  • Higher cost for advanced features

Free plan?

Yes

Starting price

$29 per month per user

What is Close?

Close is a powerful CRM tool designed to help sales teams close more deals. It offers features like email automation, predictive dialing, and pipeline management, making it easier for sales professionals to manage their leads and contacts efficiently. With its intuitive interface and robust integrations, Close streamlines the sales process, allowing teams to focus on what they do best: selling. Whether you're a small business or a large enterprise, Close provides the tools you need to boost productivity and drive revenue.

What is Attio?

Attio is a modern CRM platform that redefines how teams manage relationships and data. It offers a flexible and collaborative workspace where users can organize contacts, track interactions, and gain insights into their network. Attio's unique approach to CRM allows teams to customize their workflows and collaborate seamlessly, making it an ideal choice for businesses looking to enhance their relationship management. With its user-friendly design and powerful features, Attio helps teams stay connected and informed, ultimately driving better business outcomes.

Pros and Cons of Close vs Attio

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Pros & Cons of Close

Advanced sales automation
  • Close offers advanced sales automation features that streamline the sales process, allowing teams to focus on closing deals and increasing productivity.
Comprehensive reporting tools
  • Close provides comprehensive reporting tools that offer valuable insights into sales performance, helping teams make data-driven decisions and optimize their strategies.
Strong customer support
  • Close is known for its strong customer support, offering various channels for assistance and ensuring users can get help when needed.
Complex initial setup
  • Close's initial setup can be complex, requiring some time and effort to fully leverage its capabilities and customize it to fit your team's needs.
Limited customization options
  • Close offers limited customization options compared to some other CRM tools, which may be a drawback for teams looking for a highly personalized CRM experience.
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Pros & Cons of Attio

Highly customizable workflows
  • Attio offers highly customizable workflows, allowing teams to tailor their CRM experience to their specific needs and preferences.
User-friendly interface
  • Attio's user-friendly interface makes it easy for teams to get started and navigate the platform without a steep learning curve.
Strong collaboration tools
  • Attio provides strong collaboration tools that enhance team communication and collaboration, making it an ideal choice for teams looking to improve their internal communication.
Limited sales automation
  • Attio offers limited sales automation features compared to some other CRM tools, which may be a drawback for sales-driven teams looking for advanced automation capabilities.
Higher cost for advanced features
  • Attio's advanced features come at a higher cost, which may be a consideration for teams with budget constraints looking for a cost-effective CRM solution.

Close vs Attio: At A Glance

Decision FactorCloseAttio
Value to Price
Excellent4.5
Good4.2
Ease of Use
Good4.2
Excellent4.3
Functionality
Excellent4.4
Good4.1
Scalability
Excellent4.3
Good4.0
Integrations
Good4.2
Good4.1
Customer Support
Excellent4.3
Good4.2
Security
Excellent4.4
Excellent4.3
Overall Rating
Excellent4.3
Good4.1

Value to Price

Close offers a comprehensive set of features at a competitive price, making it a great value for sales teams looking to maximize their ROI. Attio, while slightly more expensive, provides unique customization options that may justify the cost for teams needing tailored solutions. If you're looking for a cost-effective CRM with robust features, Close is the better choice.

Ease of Use

Attio shines with its intuitive interface and user-friendly design, making it easy for teams to get started without a steep learning curve. Close, while also user-friendly, may require some initial setup to fully leverage its capabilities. If ease of use is your top priority, Attio is the better option.

Functionality

Close excels in functionality with its advanced sales automation and pipeline management features, making it ideal for sales-driven teams. Attio offers solid functionality with a focus on relationship management and collaboration. If your team needs powerful sales tools, Close is the superior choice.

Scalability

Close is designed to scale with growing sales teams, offering features that support increased workloads and larger teams. Attio also scales well, particularly for teams focused on relationship management. If scalability for sales operations is crucial, Close is the better fit.

Integrations

Both Close and Attio offer a range of integrations, but Close provides a more extensive library, making it easier to connect with other tools your team may already be using. If seamless integration is a priority, Close is the better option.

Customer Support

Close offers responsive customer support with various channels for assistance, ensuring users can get help when needed. Attio also provides solid support, but Close's reputation for quick and effective responses gives it an edge. If customer support is a deciding factor, Close is the better choice.

Security

Both Close and Attio prioritize security, offering robust measures to protect user data. Close's additional security features, such as advanced encryption, provide an extra layer of protection. If security is a top concern, Close is the better option.

Overall Rating

Close receives a slightly higher overall rating due to its comprehensive feature set, scalability, and strong customer support. Attio, while slightly lower in rating, excels in ease of use and customization. If you're looking for a well-rounded CRM, Close is the better choice.

Close vs Attio: A Detailed Breakdown of Key Features

FeaturesCloseAttio
Email Automation
Excellent4.5
Good4.2
Pipeline Management
Excellent4.6
Excellent4.3
Contact Management
Excellent4.4
Excellent4.5
Custom Workflows
Excellent4.3
Excellent4.6
Reporting and Analytics
Excellent4.5
Excellent4.4
Collaboration Tools
Good4.2
Excellent4.5

Email Automation

Close excels in email automation, offering advanced features that allow sales teams to automate follow-ups and nurture leads effectively. Attio provides solid email automation capabilities, but Close's features are more comprehensive, making it the better choice for teams focused on email-driven sales strategies.

Pipeline Management

Close offers robust pipeline management tools that help sales teams track and manage their deals efficiently. Attio also provides pipeline management features, but Close's advanced capabilities make it the superior choice for sales-driven teams looking to optimize their sales process.

Contact Management

Attio shines in contact management, offering a flexible and collaborative workspace for organizing and tracking interactions. Close also provides strong contact management features, but Attio's unique approach makes it the better option for teams focused on relationship management.

Custom Workflows

Attio offers highly customizable workflows, allowing teams to tailor their CRM experience to their specific needs. Close also provides custom workflow capabilities, but Attio's flexibility and ease of customization make it the better choice for teams looking for a personalized CRM solution.

Reporting and Analytics

Close provides comprehensive reporting and analytics tools that help sales teams gain insights into their performance and make data-driven decisions. Attio also offers solid reporting features, but Close's advanced analytics capabilities make it the better choice for teams focused on data-driven sales strategies.

Collaboration Tools

Attio excels in collaboration tools, offering features that enhance team communication and collaboration. Close also provides collaboration tools, but Attio's focus on teamwork and collaboration makes it the better option for teams looking to improve their internal communication and collaboration.

Pricing Comparison of Close and Attio

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Close and Attio. This comparison will highlight the best option for managing your customer relationships.

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Close Pricing Plans

Startup
For Small Businesses
$59

per month per user

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Startup includes:
  • Built-in calling, texting, and email solutions for seamless communication.
  • Centralized inbox view to prioritize tasks effectively.
  • Pipeline reporting to monitor and manage deal funnels.
  • Data import and export for easy data management.
Professional
For Growing Teams
$109

per month per user

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Includes Startup, plus:
  • Create multiple pipeline views for better deal tracking.
  • Launch custom activities to track unique sales steps.
  • Store call recordings for up to 30 days.
  • Enhanced collaboration tools for team efficiency.
Enterprise
For Large Enterprises
$149

per month per user

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Includes Professional, plus:
  • Predictive dialer for faster lead calling.
  • Enhanced customization with custom objects and reports.
  • Manage visibility settings to keep teams focused.
  • Advanced collaboration tools for large teams.
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Attio Pricing Plans

Free
For very small teams
$0

per month per user

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Free includes:
  • Automatic data enrichment to enhance data quality.
  • Up to 3 seats for small teams.
  • Basic email and calendar sync for one account per user.
  • Essential communication intelligence for basic insights.
Plus
For growing teams
$29

per month per user

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Includes Free, plus:
  • Enhanced email sending capabilities for better outreach.
  • No seat limits for growing teams.
  • Standard communication intelligence for improved insights.
  • Up to 20 reports for detailed analysis.
Pro
For scaling businesses
$59

per month per user

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Includes Plus, plus:
  • Advanced data enrichment for comprehensive insights.
  • Priority support for quick issue resolution.
  • Up to 100 reports for extensive analysis.
  • Advanced communication intelligence for strategic insights.
Enterprise
For large organizations
$119

per month per user

Request Pricingright_arrow
Includes Pro, plus:
  • SAML and SSO for enhanced security.
  • Custom billing options for flexibility.
  • Advanced admin tools for better management.
  • 3+ email accounts per user for extensive communication.

Our Rating Methodology

We thoroughly test each CRM tool, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Close or Attio: Which One Matches Your Business Needs?

Choose Close If You Need ...

  • Advanced sales automation

    If you are a sales-driven team looking for a CRM with advanced sales automation features, Close is the better choice. Its comprehensive automation tools streamline the sales process and boost productivity.

  • Comprehensive reporting tools

    If you need a CRM with comprehensive reporting tools to gain insights into your sales performance, Close is the superior option. Its advanced analytics capabilities help teams make data-driven decisions.

Choose Attio If You Need ...

  • Highly customizable workflows

    If you are looking for a CRM with highly customizable workflows, Attio is the better choice. Its flexibility and ease of customization allow teams to tailor their CRM experience to their specific needs.

  • User-friendly interface

    If ease of use is your top priority, Attio is the better option. Its user-friendly interface makes it easy for teams to get started and navigate the platform without a steep learning curve.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.