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Close vs Apptivo (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Excellent Value For Price
4.3

0

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Close

Close is a powerful CRM tool designed for sales teams. With advanced automation features and robust reporting tools, it enhances productivity and efficiency, making it a valuable asset for sales-driven organizations.

  • Advanced sales automation features
  • User-friendly interface
  • Robust reporting tools
  • Limited project management capabilities
  • Higher learning curve for beginners

Free plan?

Yes

Starting price

$49 per month per user
Good Value For Price
4.1

0

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Apptivo

Apptivo offers a comprehensive suite of business management tools. Its affordable pricing and strong contact management capabilities make it an ideal choice for businesses seeking an all-in-one solution.

  • Comprehensive business management tools
  • Affordable pricing
  • Strong contact management
  • Less focus on sales-specific features
  • Interface can be overwhelming

Free plan?

Yes

Starting price

$20 per month per user

What is Close?

Close is a powerful CRM tool designed to help sales teams close more deals. It offers features like email automation, predictive dialing, and robust reporting, making it a favorite among sales professionals. With Close, you can streamline your sales process, improve communication, and ultimately boost your sales performance. It's particularly beneficial for small to medium-sized businesses looking to enhance their sales operations.

What is Apptivo?

Apptivo is a comprehensive CRM solution that caters to businesses of all sizes. It offers a wide range of features, including contact management, project management, and invoicing, all in one platform. Apptivo helps businesses streamline their operations, improve customer relationships, and increase productivity. It's an ideal choice for companies looking for an all-in-one solution to manage their business processes efficiently.

Pros and Cons of Close vs Apptivo

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Pros & Cons of Close

Advanced sales automation features
  • Close offers advanced sales automation features that streamline the sales process, allowing teams to focus on closing deals. These features are designed to enhance productivity and efficiency, making Close a valuable tool for sales-driven organizations.
User-friendly interface
  • Close's user-friendly interface makes it easy for sales teams to navigate and use the platform effectively. Its intuitive design ensures that users can quickly access the features they need, reducing the learning curve and improving adoption rates.
Robust reporting tools
  • Close provides robust reporting tools that offer valuable insights into sales performance. These tools help sales teams track progress, identify trends, and make data-driven decisions, ultimately improving sales outcomes.
Limited project management capabilities
  • Close's project management capabilities are limited compared to other tools, making it less suitable for organizations that require comprehensive project management solutions. This limitation may require users to seek additional tools for project management needs.
Higher learning curve for beginners
  • Close may have a higher learning curve for beginners, particularly those new to CRM tools. While its features are powerful, new users may require additional training and support to fully leverage the platform's capabilities.
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Pros & Cons of Apptivo

Comprehensive business management tools
  • Apptivo offers a comprehensive suite of business management tools that cater to various business needs. From contact management to invoicing, Apptivo provides a one-stop solution for managing business processes efficiently.
Affordable pricing
  • Apptivo's affordable pricing makes it an attractive option for businesses of all sizes. Its cost-effective plans provide access to a wide range of features, ensuring that businesses can manage their operations without breaking the bank.
Strong contact management
  • Apptivo excels in contact management, offering robust tools for managing customer information. Its comprehensive contact management capabilities make it an ideal choice for businesses that need to maintain detailed customer records.
Less focus on sales-specific features
  • Apptivo's focus on providing a comprehensive business management solution means it may lack some sales-specific features that other CRM tools offer. This limitation may require sales teams to seek additional tools for sales-specific needs.
Interface can be overwhelming
  • Apptivo's extensive features and capabilities can make its interface overwhelming for new users. While its comprehensive tools are beneficial, users may require additional training and support to navigate the platform effectively.

Close vs Apptivo: At A Glance

Decision FactorCloseApptivo
Value to Price
Excellent4.5
Good4.2
Ease of Use
Good4.2
Good4.0
Functionality
Excellent4.4
Excellent4.3
Scalability
Excellent4.3
Good4.1
Integrations
Good4.1
Good4.0
Customer Support
Good4.2
Good4.1
Security
Excellent4.3
Good4.2
Overall Rating
Excellent4.3
Good4.1

Value to Price

Close offers a robust set of features that justify its price, making it a great investment for sales teams. Its automation capabilities and reporting tools provide excellent value. Apptivo, while slightly more affordable, offers a wide range of features that cater to various business needs. If you're looking for a tool that offers great value for its price, Close might be the better choice.

Ease of Use

Close is designed with user-friendliness in mind, making it easy for sales teams to adopt and use effectively. Its intuitive interface and straightforward navigation are commendable. Apptivo, while also user-friendly, may require a bit more time to get accustomed to due to its extensive features. If ease of use is a priority, Close is likely the better option.

Functionality

Close excels in functionality, offering features like email automation and predictive dialing that enhance sales processes. Apptivo, on the other hand, provides a comprehensive suite of tools that cover various business functions. If you're looking for a tool with advanced sales functionalities, Close is the way to go.

Scalability

Close is scalable, making it suitable for growing sales teams. Its features can accommodate increasing demands as your business expands. Apptivo is also scalable, offering solutions for businesses of all sizes. If scalability is a key consideration, both tools are viable options, but Close might have a slight edge for sales-focused growth.

Integrations

Close offers a range of integrations that enhance its functionality, allowing seamless connectivity with other tools. Apptivo also provides integrations, but its focus is more on offering an all-in-one solution. If integrations are crucial for your workflow, Close might be the better choice.

Customer Support

Close provides reliable customer support, ensuring users can get assistance when needed. Apptivo also offers support, but Close's responsiveness and support quality are often highlighted by users. If customer support is a priority, Close is likely the better option.

Security

Close prioritizes security, offering features that protect user data and ensure compliance. Apptivo also emphasizes security, but Close's security measures are often praised for their robustness. If security is a top concern, Close might be the better choice.

Overall Rating

Close receives a higher overall rating due to its strong performance across various dimensions. Its focus on sales functionalities and user experience makes it a preferred choice for sales teams. Apptivo, while slightly lower in rating, is still a solid option for businesses seeking a comprehensive CRM solution.

Close vs Apptivo: A Detailed Breakdown of Key Features

FeaturesCloseApptivo
Email Automation
Excellent4.5
Good4.2
Predictive Dialing
Excellent4.6
Good4.0
Reporting Tools
Excellent4.4
Excellent4.3
Contact Management
Excellent4.3
Excellent4.5
Project Management
Good4.0
Excellent4.4
Invoicing
Good4.1
Excellent4.5

Email Automation

Close excels in email automation, allowing sales teams to automate follow-ups and streamline communication. This feature is particularly beneficial for sales professionals who need to manage large volumes of emails efficiently. Apptivo also offers email automation, but Close's focus on sales-specific automation gives it an edge. If email automation is a priority, Close is the better choice.

Predictive Dialing

Close's predictive dialing feature is a game-changer for sales teams, enabling them to make more calls in less time. This feature is designed to boost productivity and improve call efficiency. Apptivo lacks this specific feature, making Close the clear winner for teams that rely heavily on phone communication. If predictive dialing is essential, Close is the way to go.

Reporting Tools

Close offers robust reporting tools that provide valuable insights into sales performance. These tools help sales teams track progress and make data-driven decisions. Apptivo also provides reporting capabilities, but Close's focus on sales metrics makes it more suitable for sales-driven organizations. If reporting is crucial, Close is the better option.

Contact Management

Apptivo shines in contact management, offering a comprehensive solution for managing customer information. This feature is ideal for businesses that need to maintain detailed customer records. Close also offers contact management, but Apptivo's extensive capabilities make it the preferred choice for businesses with complex contact management needs. If contact management is a priority, Apptivo is the better choice.

Project Management

Apptivo's project management feature is a standout, providing tools to manage projects from start to finish. This feature is beneficial for businesses that need to coordinate tasks and track project progress. Close offers basic project management capabilities, but Apptivo's comprehensive tools make it the better option for project-focused organizations. If project management is essential, Apptivo is the way to go.

Invoicing

Apptivo excels in invoicing, offering a complete solution for managing billing and payments. This feature is ideal for businesses that need to streamline their invoicing processes. Close provides invoicing capabilities, but Apptivo's focus on financial management makes it the preferred choice for businesses with complex invoicing needs. If invoicing is a priority, Apptivo is the better choice.

Pricing Comparison of Close and Apptivo

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Close and Apptivo. This comparison will highlight the best option for managing your CRM needs.

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Close Pricing Plans

Startup
For Small Businesses
$59

per month per user

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Startup includes:
  • Built-in calling, texting, and email solutions for seamless communication.
  • Centralized inbox view to prioritize tasks effectively.
  • Pipeline reporting to monitor and manage deal funnels.
  • Data import and export for easy data management.
Professional
For Growing Teams
$109

per month per user

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Includes Startup, plus:
  • Create multiple pipeline views for better deal tracking.
  • Launch custom activities to track unique sales steps.
  • Store call recordings for up to 30 days.
  • Enhanced collaboration tools for team efficiency.
Enterprise
For Large Enterprises
$149

per month per user

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Includes Professional, plus:
  • Predictive dialer for faster lead calling.
  • Enhanced customization with custom objects and reports.
  • Manage visibility settings to keep teams focused.
  • Advanced collaboration tools for large teams.
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Apptivo Pricing Plans

Lite
For small sales teams
$20

per month per user

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Lite includes:
  • Customize up to 100 fields per app for tailored data management.
  • Integrate with third-party services for enhanced functionality.
  • Access 24x7 support for uninterrupted assistance.
  • Utilize 25 workflows to automate routine tasks.
Premium
For fast-growing teams
$30

per month per user

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Includes Lite, plus:
  • Customize up to 250 fields per app for detailed data capture.
  • Utilize 75 workflows to streamline business processes.
  • Create 25 custom dashboards for insightful data visualization.
  • Send up to 3000 emails per user per month for marketing.
Ultimate
For large teams
$50

per month per user

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Includes Premium, plus:
  • Customize up to 350 fields per app for advanced data management.
  • Utilize 150 workflows for complex automation needs.
  • Create 50 custom dashboards for detailed reporting.
  • Send up to 5000 emails per user per month for campaigns.
Enterprise
For enterprise organizations
Contact sales
Request Pricingright_arrow
Includes Ultimate, plus:
  • Customize up to 500 fields per app for comprehensive data handling.
  • Utilize 300 workflows for extensive automation.
  • Create 100 custom dashboards for in-depth analysis.
  • Receive dedicated account management for personalized support.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key factors like functionality, ease of use, and scalability. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations fit your needs. Each factor is weighted by importance to provide an accurate final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Close or Apptivo: Which One Matches Your Business Needs?

Choose Close If You Need ...

  • Advanced sales automation features

    If you are a sales-driven organization looking for a CRM tool with advanced sales automation features, Close is the ideal choice. Its automation capabilities streamline the sales process, allowing teams to focus on closing deals and improving productivity.

  • User-friendly interface

    If you are a business seeking a CRM tool with a user-friendly interface, Close is the better option. Its intuitive design ensures that users can quickly access the features they need, reducing the learning curve and improving adoption rates.

Choose Apptivo If You Need ...

  • Comprehensive business management tools

    If you are a business looking for a comprehensive suite of business management tools, Apptivo is the ideal choice. Its wide range of features caters to various business needs, providing a one-stop solution for managing operations efficiently.

  • Affordable pricing

    If you are a business seeking a CRM tool with affordable pricing, Apptivo is the better option. Its cost-effective plans provide access to a wide range of features, ensuring that businesses can manage their operations without breaking the bank.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.