Close vs Act! (2024 Comparison)
Close offers a powerful CRM solution with intuitive navigation and robust email automation features. It's ideal for sales teams looking to enhance productivity and streamline communication.
- Intuitive interface for easy navigation
- Robust email automation features
- Excellent customer support
- Limited marketing automation features
- Higher cost for advanced features
Free plan?
YesStarting price
$49 per month per user
Act! provides a comprehensive CRM and marketing automation platform with powerful contact management and integration options. It's perfect for businesses looking to unify their sales and marketing efforts.
- Comprehensive contact management
- Powerful marketing automation
- Good integration options
- Complex setup process
- Higher learning curve for new users
Free plan?
YesStarting price
€30 per month per userWhat is Close?
Close is a powerful CRM tool designed to help sales teams close more deals. It offers features like email automation, predictive dialing, and robust reporting, making it a favorite among sales professionals. With Close, you can streamline your sales process, improve communication, and ultimately boost your team's productivity. It's particularly beneficial for small to medium-sized businesses looking to enhance their sales operations without the complexity of larger CRM systems.
What is Act!?
Act! is a comprehensive CRM and marketing automation platform that helps businesses manage customer relationships and drive growth. It offers features like contact management, sales pipeline tracking, and marketing automation, making it a versatile tool for businesses of all sizes. Act! is particularly useful for companies looking to integrate their sales and marketing efforts, providing a unified platform to manage customer interactions and campaigns effectively.
Pros and Cons of Close vs Act!
Pros & Cons of Close
- Close offers an intuitive interface that makes it easy for users to navigate and find the features they need. This is particularly beneficial for teams that want to get up and running quickly without extensive training.
- Close's email automation features are robust and easy to set up, allowing sales teams to streamline their communication with prospects and clients. This can significantly improve productivity and efficiency.
- Close provides excellent customer support, with responsive teams ready to assist with any issues. This ensures that users can get the help they need quickly, minimizing downtime and disruptions.
- While Close offers some marketing automation features, they are more limited compared to other tools. This might be a consideration for businesses looking for a comprehensive marketing solution.
- Close's advanced features come at a higher cost, which might be a consideration for budget-conscious businesses. It's important to weigh the benefits against the cost to determine if it's the right fit for your needs.
Pros & Cons of Act!
- Act! offers comprehensive contact management features that help businesses organize and track their customer interactions. This is particularly beneficial for companies looking to improve their customer relationship management.
- Act! provides powerful marketing automation tools that allow businesses to manage their campaigns effectively. This can help drive growth and improve marketing ROI.
- Act! offers good integration options, allowing businesses to connect with their existing tech stack. This can help streamline operations and improve efficiency.
- Act!'s setup process can be complex, requiring more time and resources to get up and running. This might be a consideration for businesses looking for a quick and easy implementation.
- Act! has a higher learning curve for new users, which might require additional training and support. This can be a consideration for businesses looking for a user-friendly solution.
Close vs Act!: At A Glance
Value to Price
Close offers a robust set of features at a competitive price, making it a great value for sales teams looking to enhance their productivity. Its pricing structure is straightforward, allowing businesses to scale without unexpected costs. Act!, while also offering a comprehensive feature set, tends to be slightly more expensive, which might be a consideration for budget-conscious businesses. If you're looking for a cost-effective solution with excellent features, Close is the better choice.
Ease of Use
Close is designed with user-friendliness in mind, offering an intuitive interface that requires minimal training. This makes it ideal for teams that want to hit the ground running. Act! also provides a user-friendly experience, but its extensive feature set can sometimes feel overwhelming for new users. If ease of use is a priority, Close might be the more suitable option.
Functionality
Close excels in providing a wide range of functionalities tailored for sales teams, including email automation and predictive dialing. Act! offers a broader range of CRM and marketing automation features, making it a versatile tool for businesses looking to integrate sales and marketing efforts. If your focus is on sales-specific functionalities, Close is the better fit.
Scalability
Close is designed to grow with your business, offering scalable solutions that can accommodate expanding teams and increasing data needs. Act! also provides scalability, but its more complex setup might require additional resources as your business grows. If you're looking for a solution that scales effortlessly, Close is the better option.
Integrations
Close offers a wide range of integrations with popular tools, making it easy to connect with your existing tech stack. Act! also provides integrations, but its options are slightly more limited compared to Close. If seamless integration with other tools is important to you, Close is the better choice.
Customer Support
Close provides excellent customer support, with responsive teams ready to assist with any issues. Act! also offers good support, but some users have reported longer response times. If quick and reliable customer support is a priority, Close is the better option.
Security
Close prioritizes security, offering robust measures to protect your data. Act! also provides strong security features, but Close's additional layers of protection give it an edge. If security is a top concern, Close is the better choice.
Overall Rating
Close scores higher overall due to its excellent value, ease of use, and robust functionality tailored for sales teams. Act! is a strong contender with its comprehensive CRM and marketing features, but Close's focus on sales-specific needs gives it the edge. If you're looking for a top-rated CRM solution, Close is the better choice.
Close vs Act!: A Detailed Breakdown of Key Features
Email Automation
Close offers a robust email automation feature that allows you to streamline your communication with prospects and clients. It's intuitive and easy to set up, making it a favorite among sales teams. Act! also provides email automation, but its setup can be a bit more complex, requiring more time to configure. If you're looking for a straightforward and efficient email automation tool, Close is the better choice.
Predictive Dialing
Close's predictive dialing feature is a game-changer for sales teams, allowing them to reach more prospects in less time. It's easy to use and integrates seamlessly with other tools. Act! offers a similar feature, but it's not as intuitive, which can slow down your team's productivity. If maximizing your team's calling efficiency is a priority, Close is the better option.
Reporting
Close provides comprehensive reporting tools that give you insights into your sales performance. It's easy to generate reports and customize them to your needs. Act! also offers reporting features, but they can be less flexible, making it harder to get the exact data you need. If detailed and customizable reporting is important to you, Close is the better choice.
Contact Management
Act! excels in contact management, offering a wide range of features to help you organize and track your customer interactions. Close also provides contact management, but its focus is more on sales-specific features. If your primary need is robust contact management, Act! is the better option.
Sales Pipeline Tracking
Both Close and Act! offer excellent sales pipeline tracking features, allowing you to monitor your deals and progress. Close's interface is slightly more intuitive, making it easier to navigate and update your pipeline. If ease of use is a priority, Close is the better choice.
Marketing Automation
Act! shines in marketing automation, providing a comprehensive set of tools to help you manage your campaigns. Close offers marketing automation as well, but its features are more limited compared to Act!. If you're looking for a powerful marketing automation tool, Act! is the better option.
Pricing Comparison of Close and Act!
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Close and Act!. This comparison will highlight the best option for managing your customer relationships.
Close Pricing Plans
- Built-in calling, texting, and email solutions for seamless communication.
- Centralized inbox view to prioritize tasks effectively.
- Pipeline reporting to monitor and manage deal funnels.
- Data import and export for easy data management.
- Create multiple pipeline views for better deal tracking.
- Launch custom activities to track unique sales steps.
- Store call recordings for up to 30 days.
- Enhanced collaboration tools for team efficiency.
- Predictive dialer for faster lead calling.
- Enhanced customization with custom objects and reports.
- Manage visibility settings to keep teams focused.
- Advanced collaboration tools for large teams.
Act! Pricing Plans
- Secure hosting in Frankfurt ensuring data protection.
- Automatic updates and backups for peace of mind.
- Optional desktop sync for flexible data access.
- Expert technical support available for assistance.
- Self-managed security for complete data control.
- Complete control of updates for tailored software management.
- Compatibility with desktop add-ons for enhanced functionality.
- Expert technical support for troubleshooting and guidance.
Our Rating Methodology
We thoroughly evaluate each CRM tool, focusing on key aspects like functionality, ease of use, and customer support. By analyzing user feedback and testing features, we ensure our recommendations align with your needs. Each factor is weighted to provide a reliable final rating, helping you make informed decisions.
Close or Act!: Which One Matches Your Business Needs?
Choose Close If You Need ...
- Intuitive CRM for sales teams
If you are a sales team looking for an intuitive CRM solution with robust email automation features, Close is the ideal choice. Its user-friendly interface and excellent customer support make it perfect for enhancing productivity.
- Cost-effective sales solution
If you are a small to medium-sized business looking for a cost-effective sales solution with excellent value for money, Close is the better option. Its competitive pricing and comprehensive features make it a great investment.
Choose Act! If You Need ...
- Comprehensive CRM and marketing
If you are a business looking for a comprehensive CRM and marketing automation platform, Act! is the ideal choice. Its powerful contact management and marketing tools make it perfect for unifying sales and marketing efforts.
- Robust contact management
If you are a company looking for robust contact management features, Act! is the better option. Its comprehensive tools for organizing and tracking customer interactions make it a valuable asset for improving customer relationships.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
