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ClickFunnels vs Wix (2024 Comparison)

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Author

Martin Lunendonk

Last Update

Nov 08, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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ClickFunnels

ClickFunnels is a powerful sales funnel builder with comprehensive features and strong integration capabilities. Ideal for businesses focused on conversion optimization.

  • Comprehensive sales funnel features
  • Strong integration capabilities
  • Robust analytics and reporting
  • Steep learning curve for beginners
  • Higher cost for advanced features

Free plan?

Yes

Starting price

$81 per month
Excellent Value For Price
4.5

0

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Wix

Wix offers a user-friendly website builder with an extensive template library and affordable pricing, perfect for individuals and small businesses.

  • User-friendly drag-and-drop editor
  • Extensive template library
  • Affordable pricing options
  • Limited sales funnel features
  • Basic SEO tools

Free plan?

Yes

Starting price

$17 per month

What is ClickFunnels?

ClickFunnels is a comprehensive sales funnel builder designed to help businesses convert visitors into customers. It offers a range of tools for creating landing pages, sales pages, and membership sites, all without needing extensive technical skills. With ClickFunnels, you can automate your sales process, track customer interactions, and optimize your marketing strategies. This platform is particularly beneficial for entrepreneurs and small businesses looking to streamline their sales processes and increase conversion rates.

What is Wix?

Wix is a versatile website builder that empowers users to create stunning websites with ease. It offers a drag-and-drop interface, a wide range of templates, and robust design tools, making it ideal for both beginners and experienced designers. Wix also provides e-commerce capabilities, SEO tools, and a variety of apps to enhance website functionality. Whether you're a small business owner, artist, or blogger, Wix helps you establish a professional online presence effortlessly.

Pros and Cons of ClickFunnels vs Wix

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Pros & Cons of ClickFunnels

Comprehensive sales funnel features
  • ClickFunnels offers a wide range of tools for creating and optimizing sales funnels, making it an excellent choice for businesses focused on conversion optimization.
Strong integration capabilities
  • With numerous integrations available, ClickFunnels seamlessly connects with popular marketing and CRM tools, enhancing its functionality and versatility.
Robust analytics and reporting
  • ClickFunnels provides detailed analytics and reporting features, allowing users to track performance and make data-driven decisions to improve their sales strategies.
Steep learning curve for beginners
  • New users may find ClickFunnels challenging to navigate initially, requiring time and effort to fully understand its features and capabilities.
Higher cost for advanced features
  • While ClickFunnels offers powerful tools, the cost can be prohibitive for small businesses or individuals seeking advanced features.
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Pros & Cons of Wix

User-friendly drag-and-drop editor
  • Wix's intuitive drag-and-drop editor makes website creation accessible to users of all skill levels, allowing for easy customization and design flexibility.
Extensive template library
  • With a vast selection of templates, Wix offers design options for various industries and styles, ensuring users can find the perfect fit for their needs.
Affordable pricing options
  • Wix provides cost-effective plans, making it an attractive choice for individuals and small businesses looking to establish an online presence without breaking the bank.
Limited sales funnel features
  • While Wix excels in website design, it lacks the specialized sales funnel features that ClickFunnels offers, making it less suitable for conversion-focused businesses.
Basic SEO tools
  • Wix's SEO tools, while functional, may not offer the same depth and customization options as other platforms, potentially limiting search engine visibility.

ClickFunnels vs Wix: At A Glance

Decision FactorClickFunnelsWix
Value to Price
Good4.2
Excellent4.6
Ease of Use
Good4.0
Excellent4.7
Functionality
Excellent4.5
Excellent4.4
Scalability
Excellent4.3
Excellent4.5
Integrations
Excellent4.4
Excellent4.3
Customer Support
Good4.1
Good4.2
Security
Excellent4.3
Excellent4.4
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

Value to Price is a critical dimension that evaluates how well a tool's features and benefits justify its cost. For ClickFunnels, the pricing aligns well with its robust sales funnel capabilities, making it a valuable investment for businesses focused on conversion optimization. Wix, on the other hand, offers a more affordable entry point with a wide range of design tools, making it ideal for users seeking cost-effective website creation. If you're looking for a budget-friendly option with extensive design flexibility, Wix is the better choice.

Ease of Use

Ease of Use measures how intuitive and user-friendly a tool is. ClickFunnels provides a straightforward interface for building sales funnels, but it may require some learning for beginners. Wix excels in this dimension with its drag-and-drop editor, making website creation accessible to users of all skill levels. If you prioritize a seamless and intuitive design experience, Wix is the superior option.

Functionality

Functionality assesses the range and depth of features a tool offers. ClickFunnels shines in its specialized sales funnel features, providing comprehensive tools for lead generation and conversion tracking. Wix, while offering a broad set of website-building features, may not match ClickFunnels' depth in sales funnel capabilities. If your focus is on advanced sales funnel functionality, ClickFunnels is the better choice.

Scalability

Scalability evaluates a tool's ability to grow with your business. ClickFunnels offers scalable solutions for businesses looking to expand their sales operations, with features that support growing customer bases. Wix provides scalability in terms of website traffic and e-commerce capabilities, making it suitable for businesses planning to expand their online presence. If you anticipate significant growth in your online business, Wix offers more scalable options.

Integrations

Integrations measure how well a tool connects with other software and services. ClickFunnels offers a wide range of integrations with popular marketing and CRM tools, enhancing its sales funnel capabilities. Wix also provides numerous integrations, particularly with design and e-commerce apps, but may not match ClickFunnels' marketing focus. If seamless integration with marketing tools is crucial, ClickFunnels is the better option.

Customer Support

Customer Support evaluates the quality and availability of assistance provided by the tool. ClickFunnels offers responsive support with various resources, including tutorials and community forums. Wix provides extensive support options, including live chat and a comprehensive help center, ensuring users receive timely assistance. If you value robust customer support, Wix is the superior choice.

Security

Security assesses the measures a tool takes to protect user data and ensure safe operations. ClickFunnels implements strong security protocols to safeguard customer information, making it a reliable choice for businesses handling sensitive data. Wix also prioritizes security with SSL certificates and regular updates, providing a secure environment for website operations. If security is a top priority, both tools offer reliable options, but ClickFunnels may have a slight edge in data protection.

Overall Rating

Overall Rating is a comprehensive assessment of a tool's performance across all dimensions. ClickFunnels scores well for its specialized sales funnel capabilities and robust integrations, making it a strong choice for businesses focused on conversion optimization. Wix excels in ease of use and design flexibility, offering a versatile platform for website creation. If you're seeking a user-friendly website builder with extensive design options, Wix is the better choice.

ClickFunnels vs Wix: A Detailed Breakdown of Key Features

FeaturesClickFunnelsWix
Drag-and-Drop Editor
Good4.0
Excellent4.8
Template Variety
Good4.2
Excellent4.7
SEO Tools
Excellent4.3
Excellent4.5
E-commerce Capabilities
Excellent4.5
Excellent4.6
Mobile Responsiveness
Excellent4.4
Excellent4.6
Analytics and Reporting
Excellent4.6
Excellent4.4

Drag-and-Drop Editor

The drag-and-drop editor is a crucial feature for users who want to design websites without coding. ClickFunnels offers a straightforward editor, but it may require some learning for beginners. Wix excels with its intuitive drag-and-drop interface, allowing you to create stunning websites effortlessly. If you prioritize ease of use and design flexibility, Wix is the better choice.

Template Variety

Template variety is essential for users seeking diverse design options. ClickFunnels provides a range of templates focused on sales funnels, while Wix offers an extensive library of templates for various industries and styles. If you want a wide selection of templates to choose from, Wix is the superior option.

SEO Tools

SEO tools are vital for improving website visibility and search engine rankings. ClickFunnels offers basic SEO features, but Wix provides a comprehensive suite of SEO tools, including keyword optimization and site analytics. If SEO is a priority for your website, Wix offers more robust options.

E-commerce Capabilities

E-commerce capabilities are crucial for businesses looking to sell products online. ClickFunnels provides strong e-commerce features, including order forms and payment gateways. Wix also offers robust e-commerce tools, with additional features like inventory management and product galleries. If you're focused on building an online store, both tools offer excellent options, but Wix may have a slight edge in e-commerce functionality.

Mobile Responsiveness

Mobile responsiveness ensures that websites look great on all devices. ClickFunnels offers mobile-responsive templates, but Wix provides more advanced mobile editing options, allowing you to customize your site's appearance on smartphones and tablets. If mobile design is a priority, Wix is the better choice.

Analytics and Reporting

Analytics and reporting tools help users track website performance and make data-driven decisions. ClickFunnels offers detailed analytics for sales funnels, while Wix provides comprehensive site analytics and visitor insights. If you need in-depth reporting for your website, ClickFunnels may offer more specialized analytics for sales-focused businesses.

Pricing Comparison of ClickFunnels and Wix

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of ClickFunnels and Wix. This comparison will highlight the best option for creating your website or sales funnel.

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ClickFunnels Pricing Plans

Startup
For Small Businesses
$81

per month

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Startup includes:
  • 3 Team Members to collaborate on projects seamlessly.
  • Unlimited Funnels to capture and convert leads effectively.
  • Unlimited Courses to monetize your knowledge and skills.
  • Unlimited Members for growing your community without limits.
Pro
For Large Enterprises
$248

per month

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Includes Startup, plus:
  • 10 Team Members to enhance team collaboration.
  • Advanced analytics for data-driven decision making.
  • API & Webhooks for seamless integration with other tools.
  • Smart Checkout to increase average order value.
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Wix Pricing Plans

Light
For Small Businesses
$17

per month

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Light includes:
  • 2 GB storage space for uploading images, videos, and documents.
  • Light marketing suite to engage your audience effectively.
  • Free domain for 1 year to enhance your brand visibility.
  • 24/7 customer care support for any assistance needed.
Core
For Creators
$29

per month

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Includes Light, plus:
  • 50 GB storage space for more extensive content management.
  • Basic marketing suite to enhance your marketing efforts.
  • Basic site analytics to gain insights into visitor behavior.
  • Accept payments securely through your site.
Business
For Growing Brands
$36

per month

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Includes Core, plus:
  • 100 GB storage space for extensive content and data.
  • Standard marketing suite to boost your brand's reach.
  • Standard site analytics for detailed visitor insights.
  • Advanced eCommerce features to grow your online store.
Business Elite
For Large Enterprises
$159

per month

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Includes Business, plus:
  • Unlimited storage space for all your business needs.
  • Advanced marketing suite for comprehensive marketing strategies.
  • Advanced site analytics for in-depth data analysis.
  • Advanced developer platform for custom solutions.

Our Rating Methodology

We thoroughly test each website builder, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

ClickFunnels or Wix: Which One Matches Your Business Needs?

Choose ClickFunnels If You Need ...

  • Advanced sales funnel features

    If you are a business focused on conversion optimization and need advanced sales funnel features, ClickFunnels is the ideal choice. Its comprehensive tools and strong integration capabilities make it perfect for businesses looking to streamline their sales processes.

  • Robust analytics and reporting

    If you require detailed analytics and reporting to track your sales performance, ClickFunnels offers robust features that provide valuable insights. Its specialized analytics tools make it a great option for data-driven businesses.

Choose Wix If You Need ...

  • User-friendly website builder

    If you are a beginner or small business owner looking for an easy-to-use website builder, Wix is the perfect choice. Its intuitive drag-and-drop editor and extensive template library make website creation accessible to users of all skill levels.

  • Affordable pricing options

    If you are seeking cost-effective solutions for establishing an online presence, Wix offers affordable pricing plans that cater to individuals and small businesses. Its budget-friendly options make it an attractive choice for those on a tight budget.

Frequently Asked Questions

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Author

Martin Lunendonk

Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.