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ClickFunnels vs Ortto (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 08, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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ClickFunnels

ClickFunnels offers a comprehensive suite of sales funnel features, making it an ideal choice for businesses looking to optimize their sales processes. Its user-friendly interface and wide range of templates enhance its appeal.

  • Comprehensive sales funnel features
  • User-friendly interface
  • Wide range of templates
  • Higher pricing plans
  • Limited email marketing features

Free plan?

Yes

Starting price

$81 per month
Good Value For Price
4.1

0

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Ortto

Ortto excels in marketing automation, providing advanced features for personalized campaigns and robust analytics. Its user-friendly design and comprehensive reporting make it a valuable tool for marketing optimization.

  • Advanced marketing automation
  • Robust analytics and reporting
  • User-friendly design
  • Limited sales funnel templates
  • Longer customer support response

Free plan?

No

Starting price

$509 per month

What is ClickFunnels?

ClickFunnels is a powerful online sales funnel builder that helps businesses create and optimize their sales processes. It offers a range of tools to design landing pages, sales pages, and complete sales funnels without needing technical expertise. With ClickFunnels, you can easily track customer interactions, automate follow-ups, and increase conversion rates. It's particularly beneficial for entrepreneurs and small businesses looking to streamline their sales processes and maximize revenue.

What is Ortto?

Ortto is a comprehensive marketing automation platform designed to help businesses streamline their marketing efforts. It offers features like email marketing, customer journey mapping, and analytics to enhance customer engagement. Ortto enables businesses to create personalized marketing campaigns, track customer behavior, and optimize marketing strategies. It's ideal for businesses looking to improve their marketing efficiency and drive better results through data-driven insights.

Pros and Cons of ClickFunnels vs Ortto

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Pros & Cons of ClickFunnels

Comprehensive sales funnel features
  • ClickFunnels offers a wide range of features for building and optimizing sales funnels, making it a valuable tool for businesses looking to enhance their sales processes.
User-friendly interface
  • The platform is designed with ease of use in mind, allowing even those with minimal technical skills to create effective sales funnels.
Wide range of templates
  • ClickFunnels provides a variety of templates, making it easy to create professional-looking sales funnels quickly and efficiently.
Higher pricing plans
  • ClickFunnels' pricing plans can be higher compared to other tools, which might be a consideration for businesses with limited budgets.
Limited email marketing features
  • While ClickFunnels offers email marketing capabilities, its primary focus is on sales funnels, which might limit its email marketing features.
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Pros & Cons of Ortto

Advanced marketing automation
  • Ortto excels in marketing automation, offering advanced features for creating personalized campaigns and optimizing marketing strategies.
Robust analytics and reporting
  • The platform provides comprehensive analytics and reporting features, helping businesses track and optimize their marketing efforts effectively.
User-friendly design
  • Ortto's intuitive interface makes it easy for users to navigate and utilize its marketing automation features, even with minimal technical skills.
Limited sales funnel templates
  • Ortto's focus on marketing automation means it offers fewer sales funnel templates compared to other tools, which might be a limitation for some users.
Longer customer support response
  • Some users have noted longer response times from Ortto's customer support, which might be a consideration for businesses needing prompt assistance.

ClickFunnels vs Ortto: At A Glance

Decision FactorClickFunnelsOrtto
Value to Price
Excellent4.5
Good4.2
Ease of Use
Good4.2
Excellent4.3
Functionality
Excellent4.4
Good4.1
Scalability
Excellent4.3
Good4.0
Integrations
Good4.1
Good4.2
Customer Support
Good4.2
Good4.0
Security
Excellent4.3
Good4.1
Overall Rating
Excellent4.3
Good4.1

Value to Price

ClickFunnels offers a robust set of features that justify its pricing, making it a valuable investment for businesses looking to enhance their sales processes. Ortto, while slightly more affordable, provides excellent value with its comprehensive marketing automation tools. If you're focused on maximizing sales funnel efficiency, ClickFunnels might be the better choice.

Ease of Use

ClickFunnels is designed with user-friendliness in mind, allowing even those with minimal technical skills to create effective sales funnels. Ortto also offers an intuitive interface, making it easy for users to navigate and utilize its marketing automation features. If ease of use is your priority, Ortto might be slightly more advantageous.

Functionality

ClickFunnels excels in providing a wide range of functionalities for building and optimizing sales funnels. Ortto, on the other hand, focuses on marketing automation and customer engagement. If your primary need is comprehensive sales funnel functionality, ClickFunnels is likely the better option.

Scalability

ClickFunnels is designed to scale with your business, offering features that grow as your needs expand. Ortto also provides scalability, particularly in its marketing automation capabilities. If you're planning for significant growth, ClickFunnels might offer more robust scalability options.

Integrations

ClickFunnels supports a wide range of integrations, allowing you to connect with various third-party tools. Ortto also offers integrations, particularly with marketing and analytics platforms. If seamless integration with other tools is crucial, ClickFunnels might have a slight edge.

Customer Support

ClickFunnels provides reliable customer support, ensuring users can resolve issues quickly. Ortto also offers support, though some users have noted longer response times. If prompt customer support is essential, ClickFunnels might be the better choice.

Security

ClickFunnels prioritizes security, implementing measures to protect user data and transactions. Ortto also emphasizes security, particularly in its data handling practices. If security is a top concern, both tools offer reliable options, but ClickFunnels might provide more comprehensive security features.

Overall Rating

ClickFunnels receives a slightly higher overall rating due to its comprehensive sales funnel features and robust support. Ortto, while slightly lower, excels in marketing automation and ease of use. If you're focused on sales funnel optimization, ClickFunnels might be the better choice.

ClickFunnels vs Ortto: A Detailed Breakdown of Key Features

FeaturesClickFunnelsOrtto
Landing Page Builder
Excellent4.5
Good4.2
Email Marketing
Excellent4.3
Excellent4.5
Sales Funnel Templates
Excellent4.6
Good4.1
Customer Journey Mapping
Good4.2
Excellent4.4
Analytics and Reporting
Excellent4.3
Excellent4.5
A/B Testing
Excellent4.4
Excellent4.3

Landing Page Builder

ClickFunnels offers a robust landing page builder that allows you to create visually appealing pages with ease. Its drag-and-drop interface is intuitive, making it accessible even for beginners. Ortto also provides a landing page builder, but it focuses more on marketing automation. If your primary need is a powerful landing page builder, ClickFunnels might be the better choice.

Email Marketing

Ortto excels in email marketing, offering advanced features for creating personalized campaigns. ClickFunnels also provides email marketing capabilities, but its primary focus is on sales funnels. If email marketing is a significant part of your strategy, Ortto might be more suitable.

Sales Funnel Templates

ClickFunnels offers a wide range of sales funnel templates, making it easy to create effective funnels quickly. Ortto provides templates as well, but they are more focused on marketing automation. If you're looking for comprehensive sales funnel templates, ClickFunnels is likely the better option.

Customer Journey Mapping

Ortto shines in customer journey mapping, allowing you to visualize and optimize customer interactions. ClickFunnels also offers journey mapping, but its primary strength lies in sales funnels. If customer journey mapping is crucial, Ortto might be the better choice.

Analytics and Reporting

Ortto provides robust analytics and reporting features, helping you track and optimize marketing efforts. ClickFunnels also offers analytics, but its focus is more on sales funnel performance. If detailed analytics are essential, Ortto might be more advantageous.

A/B Testing

ClickFunnels offers A/B testing capabilities, allowing you to optimize your sales funnels effectively. Ortto also provides A/B testing, particularly for marketing campaigns. If A/B testing is a priority, both tools offer reliable options, but ClickFunnels might have a slight edge.

Pricing Comparison of ClickFunnels and Ortto

We’ve compiled the pricing tables and highlighted the key features of both ClickFunnels and Ortto to aid in your decision-making process. Let’s explore what each platform has to offer.

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ClickFunnels Pricing Plans

Startup
For Small Businesses
$81

per month

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Startup includes:
  • 3 Team Members to collaborate on projects seamlessly.
  • Unlimited Funnels to capture and convert leads effectively.
  • Unlimited Courses to monetize your knowledge and skills.
  • Unlimited Members for growing your community without limits.
Pro
For Large Enterprises
$248

per month

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Includes Startup, plus:
  • 10 Team Members to enhance team collaboration.
  • Advanced analytics for data-driven decision making.
  • API & Webhooks for seamless integration with other tools.
  • Smart Checkout to increase average order value.
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Ortto Pricing Plans

Professional
For Small Businesses
$509

per month

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Professional includes:
  • Journey builder for creating personalized customer journeys.
  • Email and SMS marketing capabilities for effective communication.
  • Web push notifications to engage users in real-time.
  • AI suggestions and predictions to enhance marketing strategies.
Business
For Medium Enterprises
$849

per month

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Includes Professional, plus:
  • Professional onboarding to ensure smooth setup.
  • Mobile push notifications to reach users on the go.
  • Custom user roles and permissions for better control.
  • Email delivery optimization tools for improved reach.
Enterprise
For Large Enterprises
$1,699

per month

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Includes Business, plus:
  • Email Deliverability Consultant to ensure high inbox placement.
  • Quarterly business reviews for strategic insights.
  • Custom setups for large volume sending.
  • Service level agreement (SLA) for guaranteed service quality.

Our Rating Methodology

We thoroughly evaluate each marketing automation tool, focusing on key aspects like functionality, ease of use, and scalability. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations align with your needs. Each factor is weighted by importance to deliver a reliable final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

ClickFunnels or Ortto: Which One Matches Your Business Needs?

Choose ClickFunnels If You Need ...

  • Comprehensive sales funnel features

    If you are a business focused on optimizing your sales processes, ClickFunnels offers a comprehensive suite of sales funnel features that can enhance your sales efficiency and drive better results.

  • User-friendly interface

    If you are a beginner or small business owner looking for an easy-to-use platform, ClickFunnels' user-friendly interface makes it accessible even for those with minimal technical skills.

Choose Ortto If You Need ...

  • Advanced marketing automation

    If you are a business looking to enhance your marketing efforts, Ortto's advanced marketing automation features can help you create personalized campaigns and optimize your marketing strategies.

  • Robust analytics and reporting

    If you need detailed insights into your marketing performance, Ortto's robust analytics and reporting features provide comprehensive data to help you track and optimize your efforts.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.