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ClickFunnels vs Ontraport (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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ClickFunnels

ClickFunnels offers a powerful platform for building sales funnels with an intuitive drag-and-drop editor and a wide range of templates. It's ideal for businesses looking to optimize conversions and streamline their sales processes.

  • Intuitive drag-and-drop editor
  • Wide range of templates
  • Effective A/B testing tools
  • Limited CRM features
  • Higher learning curve

Free plan?

Yes

Starting price

$81 per month
Good Value For Price
4.1

0

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Ontraport

Ontraport provides comprehensive business automation tools, including advanced email marketing and seamless CRM integration. It's perfect for businesses looking to automate processes and enhance customer engagement.

  • Comprehensive automation tools
  • Advanced email marketing
  • Seamless CRM integration
  • Longer response times
  • Complex for beginners

Free plan?

Yes

Starting price

$24 per month

What is ClickFunnels?

ClickFunnels is a powerful online sales funnel builder that helps businesses create landing pages, sales pages, and complete sales funnels. It simplifies the process of converting visitors into customers by providing a range of templates and tools to design effective marketing campaigns. With ClickFunnels, you can easily manage your sales process, track customer interactions, and optimize your marketing strategies. It's particularly beneficial for entrepreneurs and small businesses looking to streamline their sales processes and increase conversions.

What is Ontraport?

Ontraport is a comprehensive business automation software designed to streamline marketing, sales, and customer management processes. It offers a suite of tools for email marketing, CRM, e-commerce, and more, allowing businesses to automate repetitive tasks and focus on growth. Ontraport's user-friendly interface and robust features make it an ideal choice for small to medium-sized businesses looking to enhance their operational efficiency and customer engagement. By integrating various business functions, Ontraport helps users save time and resources while improving overall productivity.

Pros and Cons of ClickFunnels vs Ontraport

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Pros & Cons of ClickFunnels

Intuitive drag-and-drop editor
  • ClickFunnels offers a user-friendly drag-and-drop editor that allows users to create and customize sales funnels without any coding knowledge. This feature is particularly beneficial for beginners and small businesses looking to streamline their sales processes.
Wide range of templates
  • With ClickFunnels, users have access to a wide range of professionally designed templates, making it easy to create effective landing pages and sales funnels quickly. This feature saves time and ensures a polished, professional look.
Effective A/B testing tools
  • ClickFunnels provides powerful A/B testing tools that enable users to optimize their sales funnels for better conversions. This feature is essential for businesses looking to improve their marketing strategies and increase sales.
Limited CRM features
  • While ClickFunnels offers CRM integration, its features may be limited for businesses with complex CRM needs. Users looking for comprehensive CRM capabilities may need to integrate with additional tools.
Higher learning curve
  • ClickFunnels may have a higher learning curve for users new to sales funnel creation. While the platform is intuitive, it may take some time for beginners to fully understand and utilize all its features.
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Pros & Cons of Ontraport

Comprehensive automation tools
  • Ontraport offers a suite of comprehensive automation tools that streamline marketing, sales, and customer management processes. This feature is ideal for businesses looking to automate repetitive tasks and focus on growth.
Advanced email marketing
  • Ontraport excels in email marketing, providing advanced automation and segmentation features that allow users to create personalized campaigns. This feature is essential for businesses looking to enhance customer engagement.
Seamless CRM integration
  • Ontraport offers seamless CRM integration, allowing users to manage customer relationships effectively. This feature is particularly beneficial for businesses with complex CRM needs, ensuring efficient customer management.
Longer response times
  • Some users have reported longer response times from Ontraport's customer support. While the platform offers support, businesses may experience delays in receiving assistance, which can be frustrating.
Complex for beginners
  • Ontraport's comprehensive features may be complex for beginners, requiring a learning curve to fully understand and utilize the platform. Businesses new to automation tools may need additional training and support.

ClickFunnels vs Ontraport: At A Glance

Decision FactorClickFunnelsOntraport
Value to Price
Excellent4.5
Good4.2
Ease of Use
Good4.2
Excellent4.3
Functionality
Excellent4.4
Excellent4.5
Scalability
Excellent4.3
Good4.1
Integrations
Good4.1
Excellent4.4
Customer Support
Good4.2
Good4.0
Security
Good4.0
Good4.1
Overall Rating
Excellent4.3
Good4.1

Value to Price

ClickFunnels offers a robust set of features for building sales funnels, making it a great value for businesses focused on conversion optimization. Ontraport, while slightly more expensive, provides a comprehensive suite of business automation tools. If your primary goal is to build effective sales funnels, ClickFunnels offers better value for the price.

Ease of Use

Ontraport's user-friendly interface makes it easy for users to navigate and manage their business processes. ClickFunnels, while intuitive, may require a bit of a learning curve for those new to sales funnel creation. If ease of use is a priority, Ontraport might be the better choice.

Functionality

Both ClickFunnels and Ontraport offer extensive functionality, but Ontraport's comprehensive business automation features give it a slight edge. ClickFunnels excels in funnel building, but Ontraport's all-in-one platform is ideal for businesses looking to automate multiple processes. If you need a tool with extensive functionality, Ontraport is the better option.

Scalability

ClickFunnels is designed to scale with your business, offering features that grow with your needs. Ontraport also provides scalable solutions, but its focus on automation makes it more suitable for businesses looking to expand their operations. If scalability is a key concern, ClickFunnels offers a more flexible solution.

Integrations

Ontraport offers a wide range of integrations, making it easy to connect with other tools and platforms. ClickFunnels also provides integration options, but Ontraport's extensive library gives it an advantage. If integrations are crucial for your business, Ontraport is the better choice.

Customer Support

ClickFunnels provides reliable customer support, with resources and assistance available to help users navigate the platform. Ontraport also offers support, but some users have reported longer response times. If customer support is a priority, ClickFunnels may be the better option.

Security

Both ClickFunnels and Ontraport prioritize security, with measures in place to protect user data. Ontraport's focus on business automation includes robust security features, giving it a slight edge. If security is a top concern, Ontraport offers a more comprehensive solution.

Overall Rating

ClickFunnels and Ontraport both offer valuable features, but ClickFunnels' focus on sales funnel creation makes it a standout choice for businesses looking to optimize conversions. Ontraport's comprehensive automation tools make it ideal for businesses seeking an all-in-one solution. If your primary goal is to build effective sales funnels, ClickFunnels is the better choice.

ClickFunnels vs Ontraport: A Detailed Breakdown of Key Features

FeaturesClickFunnelsOntraport
Drag-and-Drop Editor
Excellent4.5
Good4.2
Email Marketing
Excellent4.3
Excellent4.5
CRM Integration
Good4.2
Excellent4.4
A/B Testing
Excellent4.4
Excellent4.3
Landing Page Templates
Excellent4.5
Good4.1
E-commerce Features
Excellent4.3
Excellent4.4

Drag-and-Drop Editor

ClickFunnels offers a highly intuitive drag-and-drop editor, making it easy for users to create and customize sales funnels without any coding knowledge. Ontraport also provides a drag-and-drop editor, but it may not be as user-friendly for beginners. If you're looking for a tool with a simple and efficient editor, ClickFunnels is the better choice.

Email Marketing

Ontraport excels in email marketing, offering advanced automation and segmentation features that allow users to create personalized campaigns. ClickFunnels also provides email marketing capabilities, but Ontraport's comprehensive tools give it an edge. If email marketing is a priority, Ontraport is the better option.

CRM Integration

Ontraport offers seamless CRM integration, allowing users to manage customer relationships effectively. ClickFunnels also provides CRM integration, but Ontraport's robust features make it more suitable for businesses with complex CRM needs. If CRM integration is crucial, Ontraport is the better choice.

A/B Testing

ClickFunnels provides powerful A/B testing tools, enabling users to optimize their sales funnels for better conversions. Ontraport also offers A/B testing, but ClickFunnels' focus on funnel optimization gives it an advantage. If A/B testing is important for your business, ClickFunnels is the better option.

Landing Page Templates

ClickFunnels offers a wide range of landing page templates, making it easy for users to create professional-looking pages quickly. Ontraport also provides templates, but ClickFunnels' extensive library gives it an edge. If landing page templates are a priority, ClickFunnels is the better choice.

E-commerce Features

Ontraport offers comprehensive e-commerce features, including payment processing and order management. ClickFunnels also provides e-commerce capabilities, but Ontraport's robust tools make it more suitable for businesses with complex e-commerce needs. If e-commerce features are important, Ontraport is the better option.

Pricing Comparison of ClickFunnels and Ontraport

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of ClickFunnels and Ontraport. This comparison will highlight the best option for creating your sales funnels and automating your business processes.

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ClickFunnels Pricing Plans

Startup
For Small Businesses
$81

per month

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Startup includes:
  • 3 Team Members to collaborate on projects seamlessly.
  • Unlimited Funnels to capture and convert leads effectively.
  • Unlimited Courses to monetize your knowledge and skills.
  • Unlimited Members for growing your community without limits.
Pro
For Large Enterprises
$248

per month

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Includes Startup, plus:
  • 10 Team Members to enhance team collaboration.
  • Advanced analytics for data-driven decision making.
  • API & Webhooks for seamless integration with other tools.
  • Smart Checkout to increase average order value.
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Ontraport Pricing Plans

Basic
For Small Businesses
$24

per month

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Basic includes:
  • Web forms and pages to capture leads effectively.
  • Scalable platform designed for business growth.
  • Drag-and-drop marketing automation for ease of use.
  • Unlimited email sending to reach a wider audience.
Plus
For Growing Businesses
$83

per month

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Includes Basic, plus:
  • Add payments and memberships for monetization.
  • Website personalization to enhance user experience.
  • 2-way SMS marketing for interactive communication.
  • Lead scoring to prioritize potential customers.
Pro
For Established Enterprises
$124

per month

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Includes Plus, plus:
  • Marketing tracking and testing for performance insights.
  • Partner programs to expand business reach.
  • User roles and permission management for security.
  • Custom contact and email limits for flexibility.
Enterprise
For Large Enterprises
$249

per month

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Includes Pro, plus:
  • Enterprise-grade security for data protection.
  • Private infrastructure available for dedicated resources.
  • 1-on-1 email deliverability consulting for optimal reach.
  • Quarterly account reviews for continuous improvement.

Our Rating Methodology

We thoroughly test each business automation tool, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

ClickFunnels or Ontraport: Which One Matches Your Business Needs?

Choose ClickFunnels If You Need ...

  • Intuitive funnel builder

    If you are a beginner or small business owner looking for an easy-to-use sales funnel builder, ClickFunnels is the ideal choice. Its intuitive drag-and-drop editor and wide range of templates make it easy to create effective sales funnels quickly.

  • Effective A/B testing

    If you are a business focused on optimizing conversions through A/B testing, ClickFunnels offers powerful tools to help you achieve your goals. Its focus on funnel optimization makes it a standout choice for businesses looking to improve their marketing strategies.

Choose Ontraport If You Need ...

  • Comprehensive automation

    If you are a business looking to automate marketing, sales, and customer management processes, Ontraport is the perfect solution. Its comprehensive automation tools streamline operations and enhance overall efficiency.

  • Advanced email marketing

    If you are a business focused on enhancing customer engagement through personalized email campaigns, Ontraport's advanced email marketing features provide the tools you need to succeed. Its robust automation and segmentation capabilities make it a top choice for businesses looking to improve their email marketing strategies.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.