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Capsule CRM vs Salesforce (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Good Value For Price
4.2

0

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Capsule CRM

Capsule CRM offers a user-friendly interface and affordable pricing, making it an excellent choice for small businesses. Its seamless integrations with popular apps enhance productivity and streamline workflows.

  • User-friendly interface for easy navigation.
  • Affordable pricing for small businesses.
  • Seamless integration with popular apps.
  • Limited advanced features for large enterprises.
  • Basic reporting capabilities.

Free plan?

Yes

Starting price

$18 per month per user
Excellent Value For Price
4.5

0

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Salesforce

Salesforce provides a comprehensive feature set and robust security measures, making it ideal for larger enterprises. Its highly customizable platform caters to diverse business needs and ensures data protection.

  • Comprehensive feature set for all business needs.
  • Highly customizable and scalable.
  • Robust security measures.
  • Steep learning curve for new users.
  • Higher cost for small businesses.

Free plan?

No

Starting price

$25 per month per user

What is Capsule CRM?

Capsule CRM is a user-friendly customer relationship management tool designed to help businesses manage their customer interactions and sales processes efficiently. It offers a streamlined interface that makes it easy to track leads, manage contacts, and monitor sales pipelines. With Capsule CRM, you can automate repetitive tasks, set reminders, and integrate with popular apps like G Suite and Mailchimp. This tool is perfect for small to medium-sized businesses looking to enhance their customer relationships without the complexity of larger CRM systems.

What is Salesforce?

Salesforce is a comprehensive CRM platform that empowers businesses to manage their sales, customer service, and marketing efforts all in one place. Known for its robust features and scalability, Salesforce offers tools for lead management, opportunity tracking, and customer support. It also provides advanced analytics and AI-driven insights to help businesses make data-driven decisions. Salesforce is ideal for larger enterprises that require a customizable and scalable solution to handle complex sales processes and customer interactions.

Pros and Cons of Capsule CRM vs Salesforce

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Pros & Cons of Capsule CRM

User-friendly interface
  • Capsule CRM offers a clean and intuitive interface that makes it easy for users to navigate and manage their CRM tasks without any hassle. This simplicity is particularly beneficial for small businesses that need a straightforward solution.
Affordable pricing
  • Capsule CRM provides cost-effective pricing plans that are ideal for small to medium-sized businesses. Its pricing structure ensures that businesses can access essential CRM features without breaking the bank.
Seamless integrations
  • Capsule CRM integrates smoothly with popular business tools like G Suite and Mailchimp, allowing users to streamline their workflows and enhance productivity. This integration capability is a significant advantage for businesses that rely on multiple tools.
Limited advanced features
  • While Capsule CRM is excellent for small businesses, it lacks some of the advanced features that larger enterprises may require. This limitation can be a drawback for businesses with complex CRM needs.
Basic reporting capabilities
  • Capsule CRM offers basic reporting features, which may not be sufficient for businesses that require detailed analytics and insights. This limitation can hinder data-driven decision-making for some users.
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Pros & Cons of Salesforce

Comprehensive feature set
  • Salesforce offers a wide range of features that cater to various business needs, from sales automation to customer service. This comprehensive feature set makes it a versatile solution for businesses of all sizes.
Highly customizable
  • Salesforce provides extensive customization options, allowing businesses to tailor the platform to their specific needs. This flexibility is a significant advantage for enterprises with unique requirements.
Robust security measures
  • Salesforce is known for its strong security measures, ensuring data protection and compliance with industry standards. This robust security is crucial for businesses that handle sensitive customer information.
Steep learning curve
  • Salesforce's extensive features and customization options can be overwhelming for new users, leading to a steep learning curve. This complexity may require additional training and support for some businesses.
Higher cost
  • Salesforce's pricing can be higher than other CRM solutions, making it less accessible for small businesses with limited budgets. This cost factor can be a barrier for businesses looking for a more affordable option.

Capsule CRM vs Salesforce: At A Glance

Decision FactorCapsule CRMSalesforce
Value to Price
Excellent4.3
Good4.0
Ease of Use
Excellent4.5
Good4.2
Functionality
Good4.0
Excellent4.7
Scalability
Good4.1
Excellent4.8
Integrations
Good4.2
Excellent4.6
Customer Support
Excellent4.4
Excellent4.5
Security
Excellent4.3
Excellent4.7
Overall Rating
Good4.2
Excellent4.5

Value to Price

Capsule CRM offers a competitive pricing structure that provides excellent value for small to medium-sized businesses. Its straightforward pricing and essential features make it a cost-effective choice. Salesforce, while more expensive, offers a broader range of features and customization options, making it suitable for larger enterprises with complex needs. If you are a small business looking for value, Capsule CRM is a great choice.

Ease of Use

Capsule CRM is known for its intuitive interface, making it easy for users to navigate and manage their CRM tasks without a steep learning curve. Salesforce, while powerful, can be more complex to set up and use, especially for new users. If you prioritize ease of use, Capsule CRM is the better option.

Functionality

Salesforce excels in functionality, offering a wide array of features that cater to various business needs, from sales automation to customer service. Capsule CRM, while functional, focuses on core CRM features, making it ideal for businesses that need a straightforward solution. If you need advanced functionality, Salesforce is the way to go.

Scalability

Salesforce is highly scalable, making it suitable for businesses that anticipate growth and need a CRM that can expand with them. Capsule CRM is more suited for small to medium-sized businesses with less complex scalability needs. If scalability is a priority, Salesforce is the better choice.

Integrations

Both Capsule CRM and Salesforce offer a range of integrations with popular business tools. However, Salesforce provides a more extensive integration ecosystem, allowing for greater customization and flexibility. If you require extensive integrations, Salesforce is the superior option.

Customer Support

Both Capsule CRM and Salesforce offer reliable customer support. Capsule CRM provides support through email and a comprehensive help center, while Salesforce offers more extensive support options, including phone support and a vast online community. If you need robust support, Salesforce is the better choice.

Security

Salesforce is renowned for its robust security measures, ensuring data protection and compliance with industry standards. Capsule CRM also offers strong security features, but Salesforce's reputation and resources make it a more secure option for larger enterprises. If security is a top concern, Salesforce is the preferred choice.

Overall Rating

Overall, Salesforce scores higher due to its comprehensive features, scalability, and security. Capsule CRM, while slightly lower in overall rating, is an excellent choice for small to medium-sized businesses seeking a user-friendly and cost-effective CRM solution.

Capsule CRM vs Salesforce: A Detailed Breakdown of Key Features

FeaturesCapsule CRMSalesforce
Lead Management
Good4.0
Excellent4.7
Contact Management
Excellent4.5
Excellent4.6
Sales Pipeline
Good4.2
Excellent4.8
Task Automation
Good4.1
Excellent4.5
Reporting & Analytics
Good3.9
Excellent4.7
Mobile Access
Excellent4.3
Excellent4.6

Lead Management

Capsule CRM offers a straightforward lead management system that allows you to track and manage leads efficiently. It's perfect for small businesses that need a simple solution. Salesforce, on the other hand, provides a more comprehensive lead management system with advanced features like lead scoring and automated lead assignment. If you need advanced lead management capabilities, Salesforce is the better choice.

Contact Management

Both Capsule CRM and Salesforce excel in contact management. Capsule CRM offers an intuitive interface for managing contacts, making it easy to keep track of customer interactions. Salesforce provides a more robust contact management system with additional features like contact segmentation and detailed interaction history. If you need advanced contact management features, Salesforce is the superior option.

Sales Pipeline

Capsule CRM provides a visual sales pipeline that helps you track deals and monitor progress. It's ideal for businesses that need a simple pipeline management tool. Salesforce offers a more advanced sales pipeline with features like customizable stages and automated workflows. If you require a sophisticated sales pipeline, Salesforce is the better choice.

Task Automation

Capsule CRM offers basic task automation features that help streamline repetitive tasks. It's suitable for businesses that need simple automation. Salesforce provides more advanced task automation capabilities, allowing for complex workflows and automated processes. If you need advanced task automation, Salesforce is the superior option.

Reporting & Analytics

Salesforce excels in reporting and analytics, offering a wide range of customizable reports and dashboards. Capsule CRM provides basic reporting features, which are sufficient for small businesses with simple reporting needs. If you require advanced reporting and analytics, Salesforce is the better choice.

Mobile Access

Both Capsule CRM and Salesforce offer mobile access, allowing you to manage your CRM on the go. Capsule CRM provides a user-friendly mobile app that is easy to navigate. Salesforce offers a more feature-rich mobile app with advanced capabilities. If you need advanced mobile access, Salesforce is the superior option.

Pricing Comparison of Capsule CRM and Salesforce

We’ve compiled the pricing tables and highlighted the key features of both Capsule CRM and Salesforce to aid in your decision-making process. Let’s explore what each platform has to offer.

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Capsule CRM Pricing Plans

Free
For Small Teams
$0
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Free plan includes:
  • Basic CRM functionalities to manage contacts efficiently.
  • No cost involved, ideal for startups or freelancers.
  • Simple and straightforward CRM solution.
  • Easy transition from spreadsheets to CRM.
Starter
For Small Businesses
$18

per month per user

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Starter plan includes:
  • Email templates to streamline communication.
  • AI-powered email assistant for high-converting emails.
  • Shared mailbox for team collaboration.
  • Premium integrations with tools like Xero and Zendesk.
Growth
For Growing Businesses
$36

per month per user

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Includes Starter, plus:
  • Workflow automations for efficient sales processes.
  • Advanced sales reporting for better insights.
  • Multiple sales pipelines for diverse projects.
  • Project management with kanban-style boards.
Advanced
For Large Enterprises
$54

per month per user

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Includes Growth, plus:
  • Multiple project boards for complex project management.
  • Contact enrichment for detailed contact profiles.
  • Custom fields and tags for tailored CRM experience.
  • Enhanced targeting with up-to-date contact information.
Ultimate
For Enterprises
$72

per month per user

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Includes Advanced, plus:
  • Dedicated account manager for personalized support.
  • Custom training for team onboarding.
  • Ongoing priority support for immediate assistance.
  • Manage pipelines and projects at scale.
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Salesforce Pricing Plans

Starter Suite
For Small Businesses
$25

per month per user

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Starter Suite includes:
  • Access sales data from anywhere on any device seamlessly.
  • Customize and automate sales processes to enhance productivity.
  • Collaborate across your company with ease and efficiency.
  • Create and track quotes and orders effectively.
Pro Suite
For Growing Enterprises
$100

per month per user

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Includes Starter Suite, plus:
  • Enhanced sales engagement and conversation intelligence tools.
  • Access to premier success plan for expert guidance.
  • Integrate sales data with any application seamlessly.
  • Boost seller productivity with AI-driven insights.
Enterprise
For Large Enterprises
$165

per month per user

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Includes Pro Suite, plus:
  • Automate workflows and approvals to streamline operations.
  • Access conversation intelligence for improved communication.
  • Flexible CRM with web API for custom integrations.
  • Boost revenue with integrated sales and data management.
Unlimited
For Advanced Enterprises
$330

per month per user

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Includes Enterprise, plus:
  • Premier success plan and full sandbox for testing.
  • Comprehensive sales engagement and conversation intelligence.
  • Developer support for custom solutions and integrations.
  • Intelligent automation to enhance sales processes.
Einstein 1 Sales
For Innovative Enterprises
$500

per month per user

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Includes Unlimited, plus:
  • Performance management and sales programs for team efficiency.
  • Team collaboration with Slack for seamless communication.
  • Connect and unify all data with Data Cloud.
  • Revenue intelligence for actionable sales insights.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key aspects like ease of use, functionality, and scalability. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations align with your needs. Each factor is weighted by importance to deliver a reliable final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Capsule CRM or Salesforce: Which One Matches Your Business Needs?

Choose Capsule CRM If You Need ...

  • User-friendly CRM solution

    If you are a small business owner looking for a user-friendly CRM solution, Capsule CRM is the perfect choice. Its intuitive interface and affordable pricing make it easy to manage customer relationships without the complexity of larger systems.

  • Cost-effective CRM for SMBs

    If you are a small to medium-sized business seeking a cost-effective CRM solution, Capsule CRM offers excellent value for money. Its pricing plans provide access to essential features without breaking the bank.

Choose Salesforce If You Need ...

  • Comprehensive CRM for enterprises

    If you are a large enterprise in need of a comprehensive CRM solution, Salesforce is the ideal choice. Its extensive feature set and scalability make it suitable for handling complex sales processes and customer interactions.

  • Advanced CRM with customization

    If you require a CRM solution with advanced customization options, Salesforce is the superior choice. Its flexibility allows you to tailor the platform to your specific business needs, ensuring a personalized experience.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.