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Capsule CRM vs Ontraport (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Excellent Value For Price
4.3

0

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Capsule CRM

Capsule CRM offers a user-friendly interface and strong contact management features, making it an ideal choice for small to medium-sized businesses looking to streamline their customer interactions.

  • User-friendly interface for easy navigation
  • Strong contact management features
  • Wide range of integrations available
  • Limited advanced automation features
  • Basic reporting and analytics
  • Not ideal for large enterprises

Free plan?

Yes

Starting price

$18 per month per user
Excellent Value For Price
4.5

0

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Ontraport

Ontraport provides comprehensive automation and advanced email marketing features, making it a powerful tool for businesses looking to automate their processes and improve efficiency.

  • Comprehensive automation capabilities
  • Advanced email marketing features
  • Robust reporting and analytics
  • Slightly complex interface
  • Higher pricing for advanced features
  • Steeper learning curve for beginners

Free plan?

Yes

Starting price

$24 per month

What is Capsule CRM?

Capsule CRM is a customer relationship management tool designed to help businesses manage their customer interactions and data efficiently. It offers a user-friendly interface that allows you to track sales opportunities, manage contacts, and organize tasks seamlessly. With Capsule CRM, you can easily integrate with other tools, making it a versatile choice for small to medium-sized businesses. It helps streamline your workflow, ensuring you never miss a follow-up or important client interaction.

What is Ontraport?

Ontraport is a comprehensive business automation platform that empowers businesses to manage their marketing, sales, and customer relationships in one place. It offers a wide range of features, including email marketing, CRM, e-commerce, and membership site management. Ontraport is particularly beneficial for businesses looking to automate their processes and improve efficiency. It helps you nurture leads, track customer interactions, and drive conversions, making it an ideal choice for growing businesses.

Pros and Cons of Capsule CRM vs Ontraport

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Pros & Cons of Capsule CRM

User-friendly interface
  • Capsule CRM offers a user-friendly interface that makes it easy for users to navigate and manage their customer data efficiently. This simplicity is particularly beneficial for small to medium-sized businesses.
Strong contact management
  • With Capsule CRM, you can effortlessly organize and track your contacts, ensuring you never miss a follow-up. Its contact management features are robust and reliable.
Wide range of integrations
  • Capsule CRM offers a wide range of integrations with popular tools, making it easy to connect with your existing software and streamline your workflow.
Limited advanced automation
  • While Capsule CRM offers basic automation features, it lacks the advanced automation capabilities that some businesses may require for more complex processes.
Basic reporting and analytics
  • Capsule CRM provides basic reporting features, which may not be sufficient for businesses that require in-depth analytics and insights into their performance.
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Pros & Cons of Ontraport

Comprehensive automation
  • Ontraport excels in automation, offering a wide range of features that streamline your business processes and improve efficiency. It's an ideal choice for businesses looking to automate their operations.
Advanced email marketing
  • Ontraport's email marketing features are advanced, allowing you to create personalized campaigns that drive engagement and conversions. It's a powerful tool for businesses focused on email marketing.
Robust reporting and analytics
  • Ontraport provides in-depth reporting and analytics, giving you valuable insights into your business performance. This feature is particularly beneficial for data-driven businesses.
Slightly complex interface
  • Ontraport's extensive features can make its interface slightly complex, which may require a learning curve for new users. However, the comprehensive features make it worth the effort.
Higher pricing for advanced features
  • Ontraport's advanced features come at a higher price point, which may not be suitable for businesses with limited budgets. However, the investment is justified by the extensive capabilities.

Capsule CRM vs Ontraport: At A Glance

Decision FactorCapsule CRMOntraport
Value to Price
Good4.2
Excellent4.6
Ease of Use
Excellent4.5
Excellent4.3
Functionality
Good4.0
Excellent4.7
Scalability
Good4.1
Excellent4.5
Integrations
Excellent4.4
Excellent4.6
Customer Support
Excellent4.3
Excellent4.4
Security
Excellent4.5
Good4.2
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

Capsule CRM offers a competitive pricing structure that provides excellent value for small to medium-sized businesses. Its features are robust enough to meet most CRM needs without breaking the bank. Ontraport, while slightly more expensive, offers a broader range of features, making it a better choice for businesses looking for an all-in-one solution. If you need a comprehensive tool with extensive features, Ontraport is worth the investment.

Ease of Use

Capsule CRM is known for its intuitive interface, making it easy for users to navigate and manage their customer data. Ontraport, while powerful, can be slightly more complex due to its extensive features. If you prioritize ease of use and a straightforward setup, Capsule CRM is the better choice.

Functionality

Ontraport excels in functionality, offering a wide range of features that cater to various business needs, from marketing automation to e-commerce. Capsule CRM, while functional, focuses more on core CRM features. If you require advanced functionality and automation, Ontraport is the superior option.

Scalability

Both Capsule CRM and Ontraport offer scalable solutions, but Ontraport's extensive feature set makes it more suitable for growing businesses. Capsule CRM is ideal for smaller teams or businesses that don't require extensive scalability. If your business is rapidly growing, Ontraport is the better choice.

Integrations

Capsule CRM offers a wide range of integrations with popular tools, making it easy to connect with your existing software. Ontraport also provides numerous integrations, but its focus on automation gives it an edge. If you need seamless integrations with automation capabilities, Ontraport is the way to go.

Customer Support

Both Capsule CRM and Ontraport offer reliable customer support, but Ontraport's support is slightly more comprehensive, with additional resources and training materials. If you value extensive support and resources, Ontraport is the better option.

Security

Capsule CRM places a strong emphasis on security, ensuring your data is protected. Ontraport also offers robust security measures, but Capsule CRM's focus on data protection gives it a slight edge. If security is your top priority, Capsule CRM is the safer choice.

Overall Rating

Overall, Ontraport scores higher due to its extensive features and functionality, making it a great choice for businesses looking for a comprehensive solution. Capsule CRM, while slightly behind, is still a strong contender for those seeking a straightforward CRM tool. If you need a feature-rich platform, Ontraport is the better option.

Capsule CRM vs Ontraport: A Detailed Breakdown of Key Features

FeaturesCapsule CRMOntraport
Contact Management
Excellent4.5
Excellent4.3
Email Marketing
Good4.0
Excellent4.7
Task Management
Excellent4.4
Good4.2
Sales Pipeline
Excellent4.3
Excellent4.5
Reporting and Analytics
Good4.2
Excellent4.6
Automation
Good4.1
Excellent4.8

Contact Management

Capsule CRM excels in contact management with its intuitive interface and easy-to-use features. You can effortlessly organize and track your contacts, ensuring you never miss a follow-up. Ontraport, while offering contact management, focuses more on automation and marketing features. If your primary need is efficient contact management, Capsule CRM is the better choice.

Email Marketing

Ontraport shines in email marketing with its advanced automation and segmentation capabilities. You can create personalized campaigns that drive engagement and conversions. Capsule CRM offers basic email marketing features, but if you need robust email marketing tools, Ontraport is the superior option.

Task Management

Capsule CRM provides a straightforward task management system that helps you stay organized and on top of your to-do list. Ontraport also offers task management, but its focus is more on automation. If you need a simple and effective task management tool, Capsule CRM is the way to go.

Sales Pipeline

Both Capsule CRM and Ontraport offer sales pipeline management, but Ontraport's advanced features give it an edge. You can automate your sales processes and track leads more effectively. If you require a comprehensive sales pipeline tool, Ontraport is the better choice.

Reporting and Analytics

Ontraport provides in-depth reporting and analytics, allowing you to gain valuable insights into your business performance. Capsule CRM offers basic reporting features, but if you need detailed analytics, Ontraport is the superior option.

Automation

Ontraport excels in automation, offering a wide range of features that streamline your business processes. Capsule CRM provides basic automation, but if you need advanced automation capabilities, Ontraport is the better choice.

Pricing Comparison of Capsule CRM and Ontraport

We’ve compiled the pricing tables and highlighted the key features of both Capsule CRM and Ontraport to aid in your decision-making process. Let’s explore what each platform has to offer.

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Capsule CRM Pricing Plans

Free
For Small Teams
$0
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Free plan includes:
  • Basic CRM functionalities to manage contacts efficiently.
  • No cost involved, ideal for startups or freelancers.
  • Simple and straightforward CRM solution.
  • Easy transition from spreadsheets to CRM.
Starter
For Small Businesses
$18

per month per user

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Starter plan includes:
  • Email templates to streamline communication.
  • AI-powered email assistant for high-converting emails.
  • Shared mailbox for team collaboration.
  • Premium integrations with tools like Xero and Zendesk.
Growth
For Growing Businesses
$36

per month per user

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Includes Starter, plus:
  • Workflow automations for efficient sales processes.
  • Advanced sales reporting for better insights.
  • Multiple sales pipelines for diverse projects.
  • Project management with kanban-style boards.
Advanced
For Large Enterprises
$54

per month per user

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Includes Growth, plus:
  • Multiple project boards for complex project management.
  • Contact enrichment for detailed contact profiles.
  • Custom fields and tags for tailored CRM experience.
  • Enhanced targeting with up-to-date contact information.
Ultimate
For Enterprises
$72

per month per user

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Includes Advanced, plus:
  • Dedicated account manager for personalized support.
  • Custom training for team onboarding.
  • Ongoing priority support for immediate assistance.
  • Manage pipelines and projects at scale.
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Ontraport Pricing Plans

Basic
For Small Businesses
$24

per month

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Basic includes:
  • Web forms and pages to capture leads effectively.
  • Scalable platform designed for business growth.
  • Drag-and-drop marketing automation for ease of use.
  • Unlimited email sending to reach a wider audience.
Plus
For Growing Businesses
$83

per month

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Includes Basic, plus:
  • Add payments and memberships for monetization.
  • Website personalization to enhance user experience.
  • 2-way SMS marketing for interactive communication.
  • Lead scoring to prioritize potential customers.
Pro
For Established Enterprises
$124

per month

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Includes Plus, plus:
  • Marketing tracking and testing for performance insights.
  • Partner programs to expand business reach.
  • User roles and permission management for security.
  • Custom contact and email limits for flexibility.
Enterprise
For Large Enterprises
$249

per month

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Includes Pro, plus:
  • Enterprise-grade security for data protection.
  • Private infrastructure available for dedicated resources.
  • 1-on-1 email deliverability consulting for optimal reach.
  • Quarterly account reviews for continuous improvement.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key aspects like functionality, ease of use, and scalability. By analyzing user reviews and conducting hands-on testing, we ensure our recommendations are reliable. Each factor is weighted by importance to deliver an accurate final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Capsule CRM or Ontraport: Which One Matches Your Business Needs?

Choose Capsule CRM If You Need ...

  • User-friendly CRM solution

    If you are a small to medium-sized business looking for a user-friendly CRM solution, Capsule CRM is the ideal choice. Its intuitive interface and strong contact management features make it easy to manage your customer interactions efficiently.

  • Wide range of integrations

    If you need a CRM tool that offers a wide range of integrations with popular software, Capsule CRM is the better option. It allows you to connect with your existing tools seamlessly, streamlining your workflow.

Choose Ontraport If You Need ...

  • Comprehensive automation platform

    If you are looking for a comprehensive automation platform that can handle your marketing, sales, and customer relationships, Ontraport is the superior choice. Its advanced features and automation capabilities make it a powerful tool for growing businesses.

  • Advanced email marketing features

    If you need advanced email marketing features to create personalized campaigns and drive engagement, Ontraport is the better option. Its robust email marketing tools make it an ideal choice for businesses focused on email marketing.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.