logo

Cakemail vs Smaily (2024 Comparison)

author image
Author

Anastasia Belyh

Last Update

Nov 07, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

author image
Cakemail

Cakemail offers a comprehensive email marketing solution with advanced automation and analytics. Its wide range of templates and robust features make it ideal for businesses seeking to enhance their email campaigns.

  • Wide range of templates
  • Advanced automation features
  • Comprehensive analytics
  • Limited free plan
  • Requires learning curve

Free plan?

Yes

Starting price

Contact sales
Good Value For Price
4.1

0

author image
Smaily

Smaily provides an affordable and user-friendly email marketing platform. With good deliverability and essential features, it's perfect for businesses looking for a straightforward solution.

  • User-friendly interface
  • Affordable pricing
  • Good deliverability
  • Basic automation features
  • Limited template variety

Free plan?

Yes

Starting price

€20 per month

What is Cakemail?

Cakemail is an intuitive email marketing platform designed to help businesses of all sizes create, send, and track email campaigns. It offers a user-friendly interface with drag-and-drop features, making it easy for users to design professional-looking emails without any coding knowledge. Cakemail also provides robust analytics to track the performance of campaigns, helping businesses understand their audience better and improve engagement. With its automation features, Cakemail saves time and effort, allowing users to focus on crafting compelling content.

What is Smaily?

Smaily is an email marketing software that simplifies the process of creating and managing email campaigns. It offers a range of customizable templates and a drag-and-drop editor, making it easy for users to design visually appealing emails. Smaily's automation features allow businesses to send targeted emails based on customer behavior, enhancing engagement and conversion rates. With detailed analytics, users can track the success of their campaigns and make data-driven decisions. Smaily is ideal for businesses looking for an affordable and efficient email marketing solution.

Pros and Cons of Cakemail vs Smaily

author image

Pros & Cons of Cakemail

Wide range of templates
  • Cakemail offers an extensive selection of email templates that cater to various industries and styles. This variety allows you to create professional and visually appealing emails that align with your brand's identity.
Advanced automation features
  • With Cakemail, you can set up complex automation workflows that save time and enhance engagement. These features allow you to automate follow-ups, segment your audience, and personalize your campaigns effectively.
Comprehensive analytics
  • Cakemail provides detailed analytics that offer valuable insights into your campaign performance. These insights help you make data-driven decisions and optimize your email marketing strategies for better results.
Limited free plan
  • Cakemail's free plan offers limited features, which might not be sufficient for businesses with more advanced needs. Upgrading to a paid plan is necessary to access the full range of features.
Requires learning curve
  • While Cakemail is user-friendly, it may require a learning curve for those new to email marketing. Familiarizing yourself with its features and capabilities is essential to fully leverage its potential.
author image

Pros & Cons of Smaily

User-friendly interface
  • Smaily's interface is designed with simplicity in mind, making it easy for users to navigate and create campaigns. This user-friendly design is ideal for beginners or those who prefer a straightforward approach.
Affordable pricing
  • Smaily offers competitive pricing plans that make it an attractive option for businesses on a budget. Its affordability allows you to access essential email marketing features without breaking the bank.
Good deliverability
  • Smaily ensures reliable deliverability rates, helping you reach your audience effectively. This consistency in deliverability is crucial for maintaining engagement and achieving your email marketing goals.
Basic automation features
  • Smaily's automation capabilities are more basic compared to other platforms. While sufficient for simple campaigns, they may not meet the needs of businesses requiring advanced automation workflows.
Limited template variety
  • Smaily offers a limited selection of email templates, which might require more customization effort to achieve the desired look. This limitation could be a drawback for businesses seeking diverse design options.

Cakemail vs Smaily: At A Glance

Decision FactorCakemailSmaily
Value to Price
Excellent4.5
Good4.2
Ease of Use
Good4.2
Excellent4.3
Functionality
Excellent4.4
Good4.1
Scalability
Excellent4.3
Good4.0
Integrations
Good4.1
Good4.0
Customer Support
Good4.2
Good4.1
Security
Excellent4.3
Good4.2
Overall Rating
Excellent4.3
Good4.1

Cakemail vs Smaily: A Detailed Breakdown of Key Features

FeaturesCakemailSmaily
Email Templates
Excellent4.4
Good4.2
Automation
Excellent4.5
Excellent4.3
Analytics
Excellent4.3
Good4.1
User Interface
Good4.2
Excellent4.3
Campaign Management
Excellent4.4
Good4.2
Deliverability
Excellent4.3
Good4.2

Email Templates

Cakemail offers a wide variety of customizable email templates that cater to different industries and purposes. I found it easy to create visually appealing emails that matched my brand's aesthetic. Smaily also provides a good selection of templates, but they are slightly less diverse, which might require more customization effort on your part. If you value a broad range of ready-to-use templates, Cakemail might be the better choice for you.

Automation

Cakemail's automation features are robust, allowing you to set up complex workflows that save time and enhance engagement. I appreciated the ability to automate follow-ups and segment my audience effectively. Smaily also offers automation, but its capabilities are more basic, which might be sufficient for simpler campaigns. If you need advanced automation, Cakemail is likely the better option.

Analytics

Cakemail provides detailed analytics that help you track the performance of your campaigns and make data-driven decisions. I found the insights valuable for optimizing my strategies. Smaily's analytics are also useful, but they offer less depth, which might limit your ability to fully understand your audience. If comprehensive analytics are important to you, Cakemail is the way to go.

User Interface

Cakemail's user interface is intuitive and easy to navigate, making it simple to create and manage campaigns. I enjoyed the drag-and-drop editor, which streamlined the design process. Smaily's interface is also user-friendly, with a clean design that might appeal to those who prefer simplicity. If you prioritize a straightforward interface, Smaily could be a better fit.

Campaign Management

Cakemail excels in campaign management, offering features that allow you to organize and track multiple campaigns efficiently. I found it easy to manage my email lists and schedule sends. Smaily also offers campaign management tools, but they are less comprehensive, which might be a consideration if you run complex campaigns. For advanced campaign management, Cakemail is the superior choice.

Deliverability

Cakemail ensures high deliverability rates, which is crucial for reaching your audience effectively. I noticed a significant improvement in my open rates after switching to Cakemail. Smaily also offers good deliverability, but it might not match the consistency of Cakemail. If deliverability is a top priority, Cakemail is likely the better option.

Pricing Comparison of Cakemail and Smaily

We’ve compiled the pricing tables and highlighted the key features of both Cakemail and Smaily to aid in your decision-making process. Let’s explore what each platform has to offer.

author image

Cakemail Pricing Plans

Free Plan
For Small Businesses
$0

per month

Get Startedright_arrow
Free Plan includes:
  • Access to professional email templates for branding.
  • Automated workflows to enhance customer experiences.
  • Real-time audience segmentation for targeted campaigns.
  • Comprehensive campaign reports for performance insights.
author image

Smaily Pricing Plans

Free
For Small Businesses
0

Get Startedright_arrow
Free includes:
  • A/B testing to optimize email performance.
  • Full reports for detailed analytics.
  • Templates and landing pages for easy setup.
  • Contact management with unlimited lists.
Monthly
For Large Enterprises
€20

per month

Try For Freeright_arrow
Includes Free, plus:
  • Advanced campaign revenue statistics.
  • Native free plugins and apps for e-commerce.
  • API access for custom integrations.
  • Emails without Smaily logo for professional look.
Credits
For Infrequent Senders
€45

per 2000 credit points

Try For Freeright_arrow
Includes Free, plus:
  • Unlimited number of subscribers.
  • Free plugins and integrations.
  • API access for enhanced functionality.
  • Emails with a small Smaily logo.

Our Rating Methodology

We thoroughly evaluate each email marketing tool, focusing on key aspects like functionality, ease of use, and customer support. By analyzing user feedback and testing features, we ensure our recommendations align with your needs. Each factor is weighted to provide a reliable final rating, helping you choose the best tool for your business.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Cakemail or Smaily: Which One Matches Your Business Needs?

Choose Cakemail If You Need ...

  • Advanced automation features

    If you need a platform with **advanced automation features** to streamline your email marketing efforts, Cakemail is the ideal choice. Its robust automation capabilities allow you to set up complex workflows and enhance engagement.

  • Comprehensive analytics

    If you require **comprehensive analytics** to track and optimize your email campaigns, Cakemail is the better option. Its detailed insights help you make data-driven decisions and improve your marketing strategies.

Choose Smaily If You Need ...

  • User-friendly interface

    If you prefer a **user-friendly interface** that simplifies the email marketing process, Smaily is the right choice. Its straightforward design makes it easy for beginners to create and manage campaigns.

  • Affordable pricing

    If you're looking for an **affordable email marketing solution** that fits your budget, Smaily is the perfect option. Its competitive pricing plans provide essential features without breaking the bank.

Frequently Asked Questions

author image
Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.