Brevo vs Mailjet (2024 Comparison)
Brevo offers a comprehensive suite of email marketing tools, including advanced automation and robust analytics. Its reliable customer support ensures seamless communication, making it a great choice for businesses of all sizes.
- Comprehensive email automation features
- Robust analytics and reporting tools
- Reliable customer support
- Slightly steeper learning curve
- Limited real-time collaboration features
Free plan?
YesStarting price
$8.08 per month
Mailjet provides a user-friendly interface with extensive template customization and strong API integration. Its intuitive design makes it ideal for beginners, while its robust features cater to businesses of all sizes.
- User-friendly interface
- Extensive template customization options
- Strong API integration capabilities
- Less comprehensive analytics
- Limited customer support options
Free plan?
YesStarting price
$17 per monthWhat is Brevo?
Brevo is a comprehensive email marketing platform designed to streamline communication for businesses. It offers a user-friendly interface, making it easy for users to create, send, and track email campaigns. With its robust automation features, Brevo helps businesses engage with their audience effectively, saving time and effort. The platform's analytics tools provide valuable insights into campaign performance, enabling users to make data-driven decisions. Whether you're a small business or a large enterprise, Brevo's scalable solutions cater to your needs, ensuring seamless communication and enhanced customer engagement.
What is Mailjet?
Mailjet is a powerful email marketing tool that simplifies the process of sending and managing email campaigns. It offers a range of features, including customizable templates, advanced analytics, and real-time collaboration, making it ideal for teams. Mailjet's intuitive interface allows users to create professional-looking emails without any coding skills. With its robust API, businesses can integrate Mailjet into their existing systems, enhancing their marketing efforts. Whether you're looking to send newsletters, promotional emails, or transactional messages, Mailjet provides the tools you need to reach your audience effectively.
Pros and Cons of Brevo vs Mailjet
Pros & Cons of Brevo
- Brevo offers a wide range of automation features that allow businesses to create complex workflows with ease. This makes it an excellent choice for those looking to streamline their email marketing efforts.
- Brevo provides detailed analytics and reporting tools that offer valuable insights into campaign performance. This helps businesses make data-driven decisions and optimize their marketing strategies.
- Brevo's customer support is responsive and helpful, ensuring that users have access to assistance when needed. This makes it a reliable choice for businesses that prioritize customer support.
- Brevo's extensive features can be overwhelming for new users, resulting in a steeper learning curve. However, once mastered, the platform offers powerful capabilities.
- Brevo's collaboration features are not as robust as some competitors, making it less ideal for teams that require real-time collaboration on campaigns.
Pros & Cons of Mailjet
- Mailjet's intuitive interface makes it easy for users to create and manage email campaigns without any coding skills. This makes it an excellent choice for beginners.
- Mailjet offers a wide range of customizable templates, allowing users to create visually appealing emails that match their brand. This makes it a great choice for those who prioritize design.
- Mailjet's robust API integration capabilities make it easy to connect with other tools and platforms, enhancing marketing efforts. This makes it a great choice for businesses that require seamless integration.
- Mailjet's analytics tools are not as detailed as some competitors, making it less ideal for businesses that require in-depth insights into campaign performance.
- Mailjet's customer support options are limited, making it less ideal for businesses that require extensive support. However, the platform's user-friendly design minimizes the need for assistance.
Brevo vs Mailjet: At A Glance
Value to Price
Brevo offers a competitive pricing structure that provides excellent value for the features it offers. Its comprehensive suite of tools ensures that businesses get the most out of their investment. Mailjet, while slightly more affordable, offers a robust set of features that cater to different business needs. If you're looking for a tool that offers great value for money, Brevo might be the better choice.
Ease of Use
Mailjet shines in terms of ease of use, with its intuitive interface and user-friendly design. It allows users to create and manage campaigns effortlessly. Brevo, while also user-friendly, offers a slightly steeper learning curve due to its extensive features. If ease of use is your priority, Mailjet is a great option.
Functionality
Brevo excels in functionality, offering a wide range of features that cater to various business needs. Its automation tools and analytics capabilities are particularly noteworthy. Mailjet, while functional, offers a more streamlined set of features. If you need a tool with extensive functionality, Brevo is the way to go.
Scalability
Both Brevo and Mailjet offer scalable solutions that can grow with your business. Brevo's robust infrastructure ensures seamless scalability, making it ideal for businesses with growing needs. Mailjet also offers scalable solutions, but Brevo's infrastructure gives it a slight edge. If scalability is a key factor, Brevo is a strong contender.
Integrations
Mailjet offers a wide range of integrations, making it easy to connect with other tools and platforms. Brevo also offers integrations, but Mailjet's extensive library gives it an advantage. If integrations are important to you, Mailjet is a great choice.
Customer Support
Brevo offers reliable customer support, ensuring that users have access to assistance when needed. Mailjet also provides customer support, but Brevo's responsiveness and availability give it an edge. If customer support is a priority, Brevo is a solid option.
Security
Both Brevo and Mailjet prioritize security, offering robust measures to protect user data. Brevo's security features are comprehensive, ensuring that businesses can trust the platform with their sensitive information. Mailjet also offers strong security measures, but Brevo's comprehensive approach gives it a slight advantage. If security is a top concern, Brevo is a reliable choice.
Overall Rating
Brevo's overall rating reflects its comprehensive features, scalability, and strong customer support. Mailjet, while also highly rated, offers a more streamlined set of features. If you're looking for a tool with a strong overall rating, Brevo is a great option.
Brevo vs Mailjet: A Detailed Breakdown of Key Features
Email Automation
Brevo's email automation features are top-notch, allowing you to create complex workflows with ease. I found it incredibly useful for setting up automated campaigns that run seamlessly. Mailjet also offers automation, but Brevo's advanced options give it an edge. If you're looking for powerful automation capabilities, Brevo is the way to go.
Template Customization
Mailjet excels in template customization, offering a wide range of options to create visually appealing emails. I enjoyed the flexibility it provides, allowing me to design emails that match my brand perfectly. Brevo also offers customization, but Mailjet's extensive library gives it an advantage. If customization is your priority, Mailjet is a great choice.
Analytics and Reporting
Brevo's analytics and reporting tools are comprehensive, providing valuable insights into campaign performance. I appreciated the detailed reports that helped me make data-driven decisions. Mailjet also offers analytics, but Brevo's depth of information gives it a slight edge. If you need in-depth analytics, Brevo is a strong contender.
API Integration
Mailjet's API integration capabilities are impressive, making it easy to connect with other tools and platforms. I found it seamless to integrate with my existing systems. Brevo also offers API integration, but Mailjet's robust options give it an advantage. If integration is important to you, Mailjet is a great choice.
A/B Testing
Brevo offers effective A/B testing features, allowing you to optimize your campaigns for better results. I found it useful for testing different strategies and improving engagement. Mailjet also offers A/B testing, but Brevo's advanced options give it a slight edge. If A/B testing is a priority, Brevo is a solid option.
Real-time Collaboration
Mailjet's real-time collaboration features are excellent, making it easy for teams to work together on campaigns. I enjoyed the seamless collaboration it offers, enhancing productivity. Brevo also offers collaboration features, but Mailjet's real-time capabilities give it an advantage. If collaboration is key, Mailjet is a great choice.
Pricing Comparison of Brevo and Mailjet
We’ve compiled the pricing tables and highlighted the key features of both Brevo and Mailjet to aid in your decision-making process. Let’s explore what each platform has to offer.
Brevo Pricing Plans
- Access customizable email templates for personalized communication.
- Utilize drag & drop editor for easy email creation.
- Conduct SMS & WhatsApp campaigns for broader reach.
- Integrate transactional emails via API, SMTP, and Webhooks.
- Remove Brevo logo with an add-on for professional branding.
- Access basic reporting and analytics for performance insights.
- Receive 24/7 email support for continuous assistance.
- Ideal for growing businesses needing more email capacity.
- Utilize predictive sending AI for optimal email timing.
- Create landing pages to capture leads effectively.
- Conduct A/B testing for data-driven decision making.
- Access advanced statistics for in-depth analysis.
- Utilize sub-account management for team collaboration.
- Access advanced integrations for seamless workflows.
- Receive personalized support for tailored solutions.
- Benefit from enterprise-grade security for data protection.
Mailjet Pricing Plans
- Access to APIs, SMTP Relay, and Webhooks for integration.
- Utilize the Advanced Email Editor for crafting emails.
- Basic statistics to track email performance.
- Form Builder for creating sign-up forms.
- Unlimited contacts for extensive email campaigns.
- Online customer support for assistance.
- No Mailjet logo on your emails for branding.
- 500 email previews and address validations per month.
- Marketing automation to streamline campaigns.
- Dynamic content and A/B testing for optimization.
- Landing pages and real-time collaboration on templates.
- Priority support with chat and phone options.
- Dedicated technical account manager for support.
- Comprehensive onboarding and training sessions.
- Custom number of users and advanced permissions.
- Strategic deliverability consulting and reports.
Our Rating Methodology
We thoroughly test each email marketing tool, evaluating key features like automation, customization, and integration. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Brevo or Mailjet: Which One Matches Your Business Needs?
Choose Brevo If You Need ...
- Advanced automation features
If you need a tool with advanced automation features, Brevo is the ideal choice. Its comprehensive automation capabilities allow you to create complex workflows, streamlining your email marketing efforts and enhancing engagement.
- Comprehensive analytics
If you require comprehensive analytics to make data-driven decisions, Brevo is the way to go. Its robust analytics tools provide valuable insights into campaign performance, helping you optimize your marketing strategies.
Choose Mailjet If You Need ...
- User-friendly interface
If you prioritize a user-friendly interface, Mailjet is a great option. Its intuitive design makes it easy for users to create and manage email campaigns without any coding skills, making it ideal for beginners.
- Extensive template customization
If you need extensive template customization options, Mailjet is the perfect choice. Its wide range of customizable templates allows you to create visually appealing emails that match your brand, enhancing your marketing efforts.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
