Brevo vs Mailgun (2024 Comparison)
Brevo offers a user-friendly platform with comprehensive automation and advanced analytics, making it ideal for businesses looking to optimize their email marketing strategies.
- User-friendly interface for beginners
- Comprehensive automation features
- Advanced analytics and reporting
- Limited API integration options
- Basic email validation features
Free plan?
YesStarting price
$8.08 per month
Mailgun provides high deliverability and robust API integration, perfect for developers and businesses needing reliable email delivery and advanced validation tools.
- High email deliverability rates
- Robust API integration
- Advanced email validation tools
- Requires technical expertise
- Limited template design options
Free plan?
YesStarting price
$15 per monthWhat is Brevo?
Brevo is a comprehensive email marketing platform designed to help businesses of all sizes create, send, and track email campaigns. It offers a user-friendly interface with drag-and-drop features, making it easy for users to design professional-looking emails without any coding knowledge. Brevo also provides advanced analytics to track the performance of campaigns, helping businesses optimize their strategies. With its robust automation features, Brevo allows users to set up automated workflows, saving time and ensuring timely communication with customers.
What is Mailgun?
Mailgun is a powerful email delivery service that caters to developers and businesses looking to send, receive, and track emails effortlessly. It provides a reliable infrastructure for transactional emails, ensuring high deliverability rates. Mailgun's API is easy to integrate, making it a favorite among developers who need to send bulk emails or manage email lists programmatically. With features like email validation and detailed analytics, Mailgun helps businesses maintain clean email lists and improve their email marketing strategies.
Pros and Cons of Brevo vs Mailgun
Pros & Cons of Brevo
- Brevo's interface is designed with the user in mind, offering a simple and intuitive experience that makes it easy for beginners to navigate and create email campaigns without any hassle.
- With Brevo, you can set up complex automated workflows with ease, allowing you to engage with your audience at the right time without manual intervention, saving you time and effort.
- Brevo provides detailed insights into your email campaigns, helping you track performance metrics and optimize your strategies for better results, making data-driven decisions easier.
- While Brevo offers some API integration capabilities, it lacks the flexibility and range of options that developers might need for more complex integrations, limiting its use in certain scenarios.
- Brevo's email validation tools are basic compared to other platforms, which might result in higher bounce rates if not managed properly, affecting your email deliverability.
Pros & Cons of Mailgun
- Mailgun is known for its exceptional deliverability, ensuring that your emails reach the inbox with minimal bounce rates, making it a reliable choice for businesses with high-volume email needs.
- Mailgun's API is highly flexible and easy to integrate, making it a favorite among developers who need to send emails programmatically, offering seamless integration with various platforms.
- Mailgun provides advanced email validation services that help you maintain clean email lists, reducing bounce rates and improving your overall email marketing performance.
- Mailgun's features are more developer-focused, requiring some technical knowledge to fully utilize its capabilities, which might be a barrier for non-technical users.
- Mailgun focuses more on email delivery and less on design, offering limited template options, which might not meet the needs of businesses looking for extensive design capabilities.
Brevo vs Mailgun: At A Glance
Value to Price
Brevo offers a comprehensive suite of features at a competitive price, making it a great value for businesses looking to maximize their email marketing efforts. Mailgun, while slightly more expensive, provides robust email delivery services that are ideal for developers and businesses with high-volume email needs. If you're looking for a cost-effective solution with a wide range of features, Brevo is the better choice.
Ease of Use
Brevo's intuitive interface and drag-and-drop email builder make it easy for users to create professional-looking emails without any technical expertise. Mailgun, on the other hand, is more developer-focused, requiring some technical knowledge to fully utilize its API and features. If ease of use is a priority, Brevo is the more user-friendly option.
Functionality
Both Brevo and Mailgun offer a range of functionalities, but Brevo stands out with its advanced automation and analytics features. Mailgun excels in email deliverability and validation, making it a strong choice for businesses focused on transactional emails. If you're looking for a tool with comprehensive marketing features, Brevo is the better option.
Scalability
Mailgun is designed to handle high-volume email sending, making it highly scalable for growing businesses. Brevo also offers scalability, but its focus is more on marketing automation and campaign management. If your primary need is to scale email sending capabilities, Mailgun is the better choice.
Integrations
Mailgun offers seamless integration with various development tools and platforms, making it a favorite among developers. Brevo, while offering a range of integrations, is more focused on marketing tools and CRM systems. If you need extensive integration options with development tools, Mailgun is the better option.
Customer Support
Brevo provides excellent customer support with a range of resources, including tutorials and a responsive support team. Mailgun's support is more limited, with a focus on technical documentation and community forums. If customer support is a priority, Brevo offers more comprehensive assistance.
Security
Both Brevo and Mailgun prioritize security, but Brevo offers additional features like GDPR compliance and advanced data protection measures. Mailgun provides robust security for email delivery, but Brevo's focus on data privacy makes it a better choice for businesses concerned about security.
Overall Rating
Brevo scores higher overall due to its user-friendly interface, comprehensive features, and excellent customer support. Mailgun is a strong contender for businesses focused on email deliverability and scalability. If you're looking for a well-rounded email marketing tool, Brevo is the better choice.
Brevo vs Mailgun: A Detailed Breakdown of Key Features
Email Automation
Brevo excels in email automation, offering a wide range of pre-built workflows and triggers that make it easy to set up automated campaigns. You can create complex sequences without any coding knowledge, which is a huge plus if you're not tech-savvy. Mailgun, while offering some automation capabilities, is more focused on transactional emails and requires more technical expertise to set up similar workflows. If you're looking for a tool that simplifies email automation, Brevo is the better choice.
Analytics and Reporting
Brevo provides detailed analytics and reporting features that allow you to track the performance of your email campaigns in real-time. You can easily monitor open rates, click-through rates, and conversions, helping you optimize your strategies. Mailgun offers basic reporting features, but its focus is more on deliverability metrics. If you need comprehensive analytics to drive your marketing decisions, Brevo is the superior option.
Email Deliverability
Mailgun is renowned for its high email deliverability rates, making it a top choice for businesses that need to ensure their emails reach the inbox. Brevo also offers good deliverability, but Mailgun's infrastructure is specifically designed to handle large volumes of emails with minimal bounce rates. If deliverability is your primary concern, Mailgun is the better option.
API Integration
Mailgun's API is highly flexible and easy to integrate, making it a favorite among developers who need to send emails programmatically. Brevo offers API integration as well, but its focus is more on marketing tools and CRM systems. If you're a developer looking for seamless API integration, Mailgun is the better choice.
Email Validation
Mailgun offers robust email validation services that help you maintain clean email lists and improve deliverability. Brevo provides basic validation features, but Mailgun's advanced validation tools are more effective in reducing bounce rates and ensuring your emails reach the intended recipients. If email validation is a priority, Mailgun is the superior option.
Template Design
Brevo offers a wide range of customizable email templates that make it easy to create professional-looking emails. You can use the drag-and-drop editor to design emails without any coding knowledge. Mailgun, on the other hand, offers limited template design options, focusing more on email delivery. If you need a tool with extensive template design capabilities, Brevo is the better choice.
Pricing Comparison of Brevo and Mailgun
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Brevo and Mailgun. This comparison will highlight the best option for your email marketing needs.
Brevo Pricing Plans
- Access customizable email templates for personalized communication.
- Utilize drag & drop editor for easy email creation.
- Conduct SMS & WhatsApp campaigns for broader reach.
- Integrate transactional emails via API, SMTP, and Webhooks.
- Remove Brevo logo with an add-on for professional branding.
- Access basic reporting and analytics for performance insights.
- Receive 24/7 email support for continuous assistance.
- Ideal for growing businesses needing more email capacity.
- Utilize predictive sending AI for optimal email timing.
- Create landing pages to capture leads effectively.
- Conduct A/B testing for data-driven decision making.
- Access advanced statistics for in-depth analysis.
- Utilize sub-account management for team collaboration.
- Access advanced integrations for seamless workflows.
- Receive personalized support for tailored solutions.
- Benefit from enterprise-grade security for data protection.
Mailgun Pricing Plans
- Access to RESTful email APIs and SMTP relay.
- Includes 1 custom sending domain for branding.
- Provides tracking, analytics, and webhooks.
- 1 day log retention for email activities.
- Monthly email overage options for flexibility.
- 5 inbound routes for better email management.
- 1 day log retention for tracking email activities.
- Email analytics and reporting for insights.
- 1,000 custom sending domains for extensive branding.
- Email template builder and API for customization.
- 5 days log retention for detailed tracking.
- Full access to inbound routing for email management.
- SAML SSO for enhanced security and access control.
- Dedicated IP pools for improved deliverability.
- 30 days log retention for comprehensive tracking.
- Live phone and chat support for immediate assistance.
Our Rating Methodology
We thoroughly evaluate each email marketing tool, focusing on key aspects like functionality, ease of use, and scalability. By analyzing user feedback and conducting hands-on testing, we ensure our recommendations align with your needs. Each factor is weighted by importance to deliver a reliable final rating, helping you make informed decisions.
Brevo or Mailgun: Which One Matches Your Business Needs?
Choose Brevo If You Need ...
- User-friendly email marketing tool
If you are a beginner or small business owner looking for an easy-to-use email marketing tool, Brevo is the ideal choice. Its intuitive interface and comprehensive features make it perfect for those new to email marketing.
- Advanced automation capabilities
If you need a tool with advanced automation capabilities to streamline your email marketing efforts, Brevo is the better option. Its robust automation features allow you to set up complex workflows with ease.
Choose Mailgun If You Need ...
- Reliable email delivery service
If you are a developer or business with high-volume email needs, Mailgun is the superior choice. Its reliable email delivery service ensures your emails reach the inbox with minimal bounce rates.
- Seamless API integration
If you require seamless API integration for programmatic email sending, Mailgun is the better option. Its flexible API makes it easy to integrate with various platforms and tools.
Frequently Asked Questions
Which tool is better for beginners, Brevo or Mailgun?
Which tool offers better email deliverability, Brevo or Mailgun?
Which tool provides more advanced automation features, Brevo or Mailgun?
Which tool is better for developers, Brevo or Mailgun?
Which tool offers more comprehensive analytics, Brevo or Mailgun?
Which tool is more cost-effective, Brevo or Mailgun?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
