Brevo vs Mailchimp (2024 Comparison)
Brevo offers a user-friendly interface and affordable pricing plans, making it an excellent choice for small to medium-sized businesses looking to streamline their email marketing efforts.
- User-friendly interface for beginners
- Affordable pricing plans
- Reliable customer support
- Limited advanced features
- Fewer integrations available
Free plan?
YesStarting price
$8.08 per month
Mailchimp provides an extensive feature set and advanced automation tools, making it a versatile choice for businesses seeking a comprehensive email marketing solution.
- Extensive feature set
- Wide range of integrations
- Advanced automation tools
- Higher pricing plans
- Longer response times for support
Free plan?
YesStarting price
$13 per monthWhat is Brevo?
Brevo is a comprehensive email marketing platform designed to help businesses of all sizes create, send, and track email campaigns. It offers a user-friendly interface with drag-and-drop features, making it easy for users to design professional-looking emails without any coding knowledge. Brevo also provides advanced analytics and reporting tools, allowing users to monitor the performance of their campaigns and make data-driven decisions. With its robust automation capabilities, Brevo helps businesses save time and improve their marketing efficiency by automating repetitive tasks and personalizing customer interactions.
What is Mailchimp?
Mailchimp is a leading email marketing service that empowers businesses to connect with their audience through targeted email campaigns. It offers a wide range of features, including customizable templates, audience segmentation, and A/B testing, to help users create effective marketing strategies. Mailchimp's intuitive interface and powerful automation tools make it easy for users to manage their campaigns and track their performance. With its extensive integrations and analytics capabilities, Mailchimp enables businesses to gain valuable insights into their audience and optimize their marketing efforts for better results.
Pros and Cons of Brevo vs Mailchimp
Pros & Cons of Brevo
- Brevo's interface is designed with simplicity in mind, making it easy for beginners to navigate and create professional email campaigns without any technical skills.
- Brevo offers competitive pricing plans that provide excellent value for small to medium-sized businesses, making it an attractive option for those on a budget.
- Brevo provides reliable customer support with various resources, including tutorials and a knowledge base, ensuring users have the help they need when they need it.
- While Brevo offers essential features for email marketing, it lacks some of the advanced features that more experienced marketers may require for complex campaigns.
- Brevo's integration library is not as extensive as some competitors, which may limit its compatibility with other tools and platforms that businesses use.
Pros & Cons of Mailchimp
- Mailchimp offers a comprehensive range of features, including advanced segmentation, automation, and analytics, making it a versatile choice for businesses of all sizes.
- Mailchimp provides a wide range of integrations with popular platforms, allowing businesses to connect their marketing efforts with other tools and systems seamlessly.
- Mailchimp's automation tools are highly advanced, enabling users to create complex workflows and triggers to streamline their marketing efforts and improve efficiency.
- Mailchimp's pricing plans are higher compared to some competitors, which may be a consideration for businesses with limited budgets.
- Some users have reported longer response times for Mailchimp's customer support, which may be a concern for businesses that require immediate assistance.
Brevo vs Mailchimp: At A Glance
Brevo vs Mailchimp: A Detailed Breakdown of Key Features
Email Templates
Brevo offers a variety of customizable email templates that are easy to use, even for beginners. The drag-and-drop editor allows you to create professional-looking emails without any coding skills. Mailchimp, on the other hand, provides a more extensive library of templates with advanced customization options. If you need a wide range of templates and more control over your designs, Mailchimp is the better choice.
Automation
Both Brevo and Mailchimp offer powerful automation tools to streamline your marketing efforts. Brevo's automation features are user-friendly and ideal for small to medium-sized businesses. Mailchimp, however, provides more advanced automation capabilities, including complex workflows and triggers. If you require sophisticated automation features, Mailchimp is the superior option.
Analytics
Brevo provides essential analytics tools to track the performance of your email campaigns. You can monitor open rates, click-through rates, and more. Mailchimp offers more comprehensive analytics, including advanced reporting and insights. If you need in-depth analytics to optimize your campaigns, Mailchimp is the better choice.
Segmentation
Mailchimp excels in audience segmentation, allowing you to create highly targeted campaigns. Brevo also offers segmentation features, but they are more basic compared to Mailchimp. If you need advanced segmentation capabilities to reach specific audience segments, Mailchimp is the superior choice.
A/B Testing
Both Brevo and Mailchimp offer A/B testing features to help you optimize your email campaigns. Brevo's A/B testing is straightforward and easy to use, while Mailchimp provides more advanced testing options. If you require comprehensive A/B testing features, Mailchimp is the better choice.
Mobile Optimization
Brevo ensures that your emails are mobile-friendly with its responsive design features. Mailchimp also offers mobile optimization, with additional tools to preview and test your emails on different devices. If mobile optimization is a priority, Mailchimp provides more advanced features.
Pricing Comparison of Brevo and Mailchimp
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Brevo and Mailchimp. This comparison will highlight the best option for your email marketing needs.
Brevo Pricing Plans
- Access customizable email templates for personalized communication.
- Utilize drag & drop editor for easy email creation.
- Conduct SMS & WhatsApp campaigns for broader reach.
- Integrate transactional emails via API, SMTP, and Webhooks.
- Remove Brevo logo with an add-on for professional branding.
- Access basic reporting and analytics for performance insights.
- Receive 24/7 email support for continuous assistance.
- Ideal for growing businesses needing more email capacity.
- Utilize predictive sending AI for optimal email timing.
- Create landing pages to capture leads effectively.
- Conduct A/B testing for data-driven decision making.
- Access advanced statistics for in-depth analysis.
- Utilize sub-account management for team collaboration.
- Access advanced integrations for seamless workflows.
- Receive personalized support for tailored solutions.
- Benefit from enterprise-grade security for data protection.
Mailchimp Pricing Plans
- Maximum of 1,000 emails per month or 500 per day.
- Access to forms and landing pages.
- Includes Mailchimp branding on emails.
- Limited reporting and analytics features.
- Send up to 10 times the number of contacts.
- A/B testing to optimize email campaigns.
- Remove Mailchimp branding from emails.
- Access to 3 audiences and 3 user seats.
- Enhanced automations for customer journeys.
- Custom-coded email templates for branding.
- Data-driven optimization tools for better results.
- Access to 5 audiences and 5 user seats.
- Priority phone support for immediate assistance.
- Dedicated customer success manager.
- Migration support for seamless transition.
- Send up to 150,000 emails each month.
Our Rating Methodology
We thoroughly test each email marketing tool, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Brevo or Mailchimp: Which One Matches Your Business Needs?
Choose Brevo If You Need ...
- User-friendly interface for beginners
If you are a beginner or small business owner looking for an easy-to-use email marketing tool, Brevo's user-friendly interface and affordable pricing plans make it an excellent choice.
- Affordable pricing for small businesses
If you are a small business with a limited budget, Brevo offers competitive pricing plans that provide excellent value, making it an attractive option for cost-conscious businesses.
Choose Mailchimp If You Need ...
- Advanced automation capabilities
If you require advanced automation features to streamline your marketing efforts, Mailchimp's sophisticated automation tools and complex workflows make it the superior choice.
- Comprehensive feature set
If you need a comprehensive email marketing solution with a wide range of features, Mailchimp's extensive feature set and advanced capabilities make it the better option.
Frequently Asked Questions
Which tool is better for beginners, Brevo or Mailchimp?
Which tool offers more advanced automation features?
Which tool provides better customer support?
Which tool is more cost-effective for small businesses?
Which tool offers more integrations with other platforms?
Which tool is better for advanced email marketing features?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
