Brandwatch vs Later (2025 Comparison)
Brandwatch offers advanced social listening and comprehensive analytics, making it ideal for large enterprises. Its scalability and robust features provide valuable insights for data-driven decision-making.
- Advanced social listening capabilities
- Comprehensive analytics and reporting
- Scalable for large enterprises
- Steep learning curve
- Higher cost for small businesses
Free plan?
Starting price
Later simplifies social media management with its user-friendly interface and efficient content scheduling. It's an affordable option for small businesses and influencers seeking streamlined solutions.
- User-friendly interface
- Efficient content scheduling
- Affordable for small businesses
- Limited social listening features
- Basic analytics and reporting
Free plan?
YesStarting price
$16.67 per monthWhat is Brandwatch?
Brandwatch is a powerful social media analytics tool that helps businesses monitor and analyze online conversations. It provides insights into customer sentiment, brand perception, and market trends, enabling companies to make data-driven decisions. With its advanced AI capabilities, Brandwatch allows users to track brand mentions, identify influencers, and measure campaign performance, making it an essential tool for marketers and PR professionals.
What is Later?
Later is a social media scheduling tool that simplifies content planning and posting. It allows users to visually plan and schedule posts across multiple platforms, including Instagram, Facebook, and Twitter. With its intuitive drag-and-drop interface, Later makes it easy to organize content and maintain a consistent posting schedule. It's particularly beneficial for small businesses and influencers looking to streamline their social media management.
Pros and Cons of Brandwatch vs Later
Pros & Cons of Brandwatch
- Brandwatch offers unparalleled social listening features, allowing you to track brand mentions and analyze sentiment across various platforms. This is essential for understanding customer perceptions and market trends.
- With Brandwatch, you gain access to detailed analytics and reporting tools that provide insights into campaign performance and audience engagement, enabling data-driven decision-making.
- Brandwatch is designed to scale with your business, offering features that grow with your needs, making it ideal for large enterprises seeking comprehensive social media management solutions.
- Brandwatch's advanced features come with a steep learning curve, which may require time and training to fully utilize, especially for new users.
- The comprehensive features of Brandwatch come at a higher cost, which may not be feasible for small businesses with limited budgets.
Pros & Cons of Later
- Later's intuitive drag-and-drop interface makes it easy for users of all skill levels to plan and organize content, ensuring a smooth user experience.
- Later excels in content scheduling, allowing you to visually plan and schedule posts across multiple platforms, streamlining your social media management.
- Later offers affordable pricing plans that cater to small businesses and influencers, making it an accessible option for those with limited budgets.
- Later's social listening capabilities are basic, which may not be sufficient for businesses seeking in-depth analysis of customer sentiment and brand perception.
- Later provides basic analytics and reporting tools, which may not meet the needs of larger businesses requiring detailed insights into campaign performance.
Brandwatch vs Later: At A Glance
Value to Price
Brandwatch offers a comprehensive suite of features that justify its price, making it a valuable investment for businesses seeking in-depth social media insights. Later, while more affordable, provides essential scheduling tools that are great for smaller budgets. If you need advanced analytics, Brandwatch is the better choice.
Ease of Use
Later excels in ease of use with its intuitive drag-and-drop interface, making it accessible for users of all skill levels. Brandwatch, while powerful, has a steeper learning curve due to its advanced features. If simplicity is your priority, Later is the way to go.
Functionality
Brandwatch stands out with its robust analytics and AI-driven insights, offering functionalities that cater to large enterprises. Later focuses on scheduling and visual planning, which is ideal for content creators. For comprehensive analytics, Brandwatch is superior.
Scalability
Brandwatch is designed to scale with your business, offering features that grow with your needs. Later is suitable for small to medium-sized businesses but may require additional tools as you expand. For long-term growth, Brandwatch is more scalable.
Integrations
Both tools offer integrations with popular platforms, but Brandwatch provides a wider range of options, including CRM and marketing tools. Later focuses on social media platforms, which is sufficient for basic needs. For extensive integrations, Brandwatch is preferable.
Customer Support
Brandwatch offers comprehensive support with dedicated account managers, while Later provides standard support options. If personalized support is crucial, Brandwatch offers a more tailored experience.
Security
Brandwatch prioritizes security with advanced data protection measures, making it suitable for enterprises handling sensitive information. Later offers standard security features, adequate for most users. For high-security needs, Brandwatch is the better option.
Overall Rating
Brandwatch scores higher overall due to its advanced features and scalability, making it ideal for larger businesses. Later is a strong contender for smaller teams focused on social media scheduling. Choose Brandwatch for comprehensive analytics and Later for ease of use.
Brandwatch vs Later: A Detailed Breakdown of Key Features
Social Listening
Brandwatch excels in social listening with its advanced AI capabilities, allowing you to track brand mentions and analyze sentiment across various platforms. This feature is crucial for understanding customer perceptions and market trends. Later, on the other hand, offers basic social listening features, which may not be sufficient for in-depth analysis. If you need comprehensive social listening, Brandwatch is the better choice.
Content Scheduling
Later shines in content scheduling with its intuitive drag-and-drop interface, making it easy to plan and organize posts across multiple platforms. Brandwatch offers scheduling features as well, but they are not as user-friendly as Later's. If your primary focus is on efficient content scheduling, Later is the tool for you.
Analytics and Reporting
Brandwatch provides robust analytics and reporting tools, offering detailed insights into campaign performance and audience engagement. This feature is essential for data-driven decision-making. Later offers basic analytics, which may not meet the needs of larger businesses. For comprehensive analytics, Brandwatch is the superior option.
User Interface
Later's user interface is designed for simplicity, making it accessible for users of all skill levels. Brandwatch, while powerful, has a more complex interface that may require some time to master. If ease of use is your priority, Later is the better choice.
Collaboration Tools
Brandwatch offers collaboration tools that facilitate teamwork and streamline communication within marketing teams. Later provides basic collaboration features, which may be sufficient for smaller teams. If you need advanced collaboration tools, Brandwatch is the better option.
Mobile App
Later's mobile app is highly rated for its functionality and ease of use, allowing you to manage your social media presence on the go. Brandwatch also offers a mobile app, but it may not be as intuitive as Later's. If mobile management is important to you, Later is the better choice.
Pricing Comparison of Brandwatch and Later
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Brandwatch and Later. This comparison will highlight the best option for managing your social media presence.
Brandwatch Pricing Plans
Later Pricing Plans
- Instagram best time to post feature for optimal engagement.
- Visual Instagram planner for organized content scheduling.
- Instagram Reels auto publishing for consistent content delivery.
- Hashtag suggestions to enhance post visibility.
- Full analytics with up to one year of data.
- 30 AI feature credits for enhanced content creation.
- Customizable Link in Bio pages for personalized branding.
- Team and brand management tools for efficient collaboration.
- Unlimited posts for unrestricted content sharing.
- 50 AI feature credits for advanced content strategies.
- Team collaboration tools for seamless teamwork.
- Brand collab tools for creators to enhance partnerships.
- 100 AI feature credits for innovative content solutions.
- Content approval workflows for streamlined processes.
- Prioritized support for quick issue resolution.
- Team and brand management tools for effective oversight.
- 200 AI feature credits for extensive content creation.
- Single sign-on with enterprise authorization for security.
- Social listening for strategic insights.
- 1:1 social listening onboarding for personalized guidance.
Our Rating Methodology
We thoroughly evaluate each social media management tool, focusing on key factors like functionality, ease of use, and scalability. By analyzing user reviews and conducting hands-on testing, we ensure our recommendations fit your needs. Each factor is weighted by importance to provide an accurate final rating, helping you make informed decisions.
Brandwatch or Later: Which One Matches Your Business Needs?
Choose Brandwatch If You Need ...
- Advanced analytics and insights
If you require **advanced analytics and insights** to drive your marketing strategies, Brandwatch is the ideal choice. Its robust analytics tools provide detailed data on customer sentiment and campaign performance, making it perfect for data-driven decision-making.
- Scalable for large enterprises
If you are a **large enterprise seeking a scalable solution** for social media management, Brandwatch offers features that grow with your business. Its comprehensive suite of tools ensures you can handle increased workloads and expand your social media presence effectively.
Choose Later If You Need ...
- User-friendly scheduling tool
If you need a **user-friendly scheduling tool** to streamline your social media management, Later is the perfect fit. Its intuitive interface and efficient content scheduling make it easy to plan and organize posts across multiple platforms.
- Affordable for small businesses
If you are a **small business or influencer with a limited budget**, Later offers affordable pricing plans that cater to your needs. Its essential features provide a cost-effective solution for managing your social media presence.
Frequently Asked Questions
Which tool offers better social listening capabilities?
Is Later suitable for large enterprises?
Which tool is more affordable for small businesses?
Does Brandwatch offer a mobile app?
Which tool provides better customer support?
Can Later handle advanced analytics and reporting?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
