logo

Bitrix24 vs Mailchimp (2025 Comparison)

author image
Author

Anastasia Belyh

Last Update

Jan 07, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

author image
Bitrix24

Bitrix24 offers a comprehensive suite of CRM and collaboration tools, making it a versatile choice for businesses. Its robust project management features and wide range of integrations enhance productivity.

  • Comprehensive CRM tools
  • Robust project management
  • Wide range of integrations
  • Steep learning curve
  • Interface can feel cluttered

Free plan?

Yes

Starting price

US$49 per month
Excellent Value For Price
4.5

0

author image
Mailchimp

Mailchimp excels in email marketing with its user-friendly interface and advanced features. Its excellent customer support and powerful analytics make it a top choice for marketers.

  • User-friendly interface
  • Advanced email marketing
  • Excellent customer support
  • Limited CRM features
  • Higher cost for premium plans

Free plan?

Yes

Starting price

$13 per month

What is Bitrix24?

Bitrix24 is a comprehensive CRM and collaboration platform designed to streamline business operations. It offers tools for project management, communication, and customer relationship management, making it a versatile choice for businesses of all sizes. With Bitrix24, you can manage tasks, track sales, and collaborate with your team in real-time, all from a single platform. This software is particularly beneficial for businesses looking to enhance productivity and improve customer interactions.

What is Mailchimp?

Mailchimp is a leading email marketing platform that helps businesses connect with their audience through targeted email campaigns. It offers a range of features, including automation, analytics, and audience segmentation, to help businesses create effective marketing strategies. Mailchimp is ideal for businesses looking to enhance their marketing efforts and engage with their customers more effectively. Its user-friendly interface and powerful tools make it a popular choice for marketers worldwide.

Pros and Cons of Bitrix24 vs Mailchimp

author image

Pros & Cons of Bitrix24

Comprehensive CRM tools
  • Bitrix24 offers a wide range of CRM tools that help businesses manage customer relationships effectively. From lead tracking to sales automation, it provides everything you need to enhance customer interactions.
Robust project management
  • With Bitrix24, you can manage projects efficiently, thanks to its robust project management features. It allows you to assign tasks, set deadlines, and collaborate with your team seamlessly.
Wide range of integrations
  • Bitrix24 integrates with numerous third-party applications, making it easy to connect with other tools you use. This flexibility enhances its functionality and makes it a versatile choice for businesses.
Steep learning curve
  • Bitrix24's extensive features can be overwhelming for new users, resulting in a steep learning curve. It may take some time to fully understand and utilize all its capabilities.
Interface can feel cluttered
  • The interface of Bitrix24 can feel cluttered at times, especially for users who prefer a clean and simple design. This may affect the overall user experience.
author image

Pros & Cons of Mailchimp

User-friendly interface
  • Mailchimp's user-friendly interface makes it easy for beginners to create and manage email campaigns. Its intuitive design ensures a smooth user experience, even for those with limited technical skills.
Advanced email marketing
  • Mailchimp offers advanced email marketing features, including automation, analytics, and audience segmentation. These tools help businesses create effective marketing strategies and engage with their audience more effectively.
Excellent customer support
  • Mailchimp is known for its excellent customer support, providing assistance through various channels. Whether you need help with a technical issue or have a question about a feature, Mailchimp's support team is there to help.
Limited CRM features
  • While Mailchimp offers basic CRM features, it is primarily focused on email marketing. Businesses looking for comprehensive CRM capabilities may find Mailchimp's offerings limited.
Higher cost for premium plans
  • Mailchimp's premium plans can be costly, especially for small businesses or startups. While the features offered are robust, the higher cost may be a consideration for budget-conscious users.

Bitrix24 vs Mailchimp: At A Glance

Decision FactorBitrix24Mailchimp
Value to Price
Good4.2
Excellent4.4
Ease of Use
Good4.0
Excellent4.6
Functionality
Excellent4.5
Excellent4.3
Scalability
Excellent4.3
Excellent4.5
Integrations
Excellent4.4
Good4.2
Customer Support
Good4.1
Excellent4.3
Security
Excellent4.3
Excellent4.4
Overall Rating
Excellent4.3
Excellent4.5

Bitrix24 vs Mailchimp: A Detailed Breakdown of Key Features

FeaturesBitrix24Mailchimp
Email Campaigns
Good4.0
Excellent4.8
CRM Tools
Excellent4.7
Good4.0
Automation
Excellent4.5
Excellent4.6
Analytics
Excellent4.3
Excellent4.7
Project Management
Excellent4.6
Good3.8
Audience Segmentation
Good4.2
Excellent4.5

Email Campaigns

When it comes to email campaigns, Mailchimp is a powerhouse. Its intuitive interface and advanced features make it easy to create, send, and track email campaigns. Bitrix24, while offering email capabilities, doesn't quite match Mailchimp's level of sophistication. If email marketing is your primary focus, Mailchimp is the clear winner.

CRM Tools

Bitrix24 shines in the CRM department, offering a comprehensive suite of tools to manage customer relationships. Mailchimp, while providing basic CRM features, is primarily focused on email marketing. If you need robust CRM capabilities, Bitrix24 is the better choice.

Automation

Both Bitrix24 and Mailchimp offer automation features, but Mailchimp's are more advanced, particularly for marketing workflows. Bitrix24 provides automation for various business processes, making it a versatile choice. If marketing automation is your priority, Mailchimp has the edge.

Analytics

Mailchimp excels in analytics, providing detailed insights into campaign performance. Bitrix24 also offers analytics, but its focus is broader, covering various business operations. If you need in-depth marketing analytics, Mailchimp is the better option.

Project Management

Bitrix24 offers robust project management tools, making it ideal for businesses looking to manage tasks and collaborate effectively. Mailchimp, on the other hand, is not designed for project management. If project management is a key requirement, Bitrix24 is the way to go.

Audience Segmentation

Mailchimp's audience segmentation features are top-notch, allowing you to target specific groups with tailored messages. Bitrix24 also offers segmentation, but it's not as advanced. If precise audience targeting is important, Mailchimp is the superior choice.

Pricing Comparison of Bitrix24 and Mailchimp

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Bitrix24 and Mailchimp. This comparison will highlight the best option for managing your business operations and marketing efforts.

author image

Bitrix24 Pricing Plans

Free
For Small Teams
$0
Get Startedright_arrow
Free includes:
  • Task and project management to streamline workflows and deadlines.
  • CRM system to manage customer relationships effectively.
  • Bitrix24 Sign for secure document signing and management.
  • Drive for cloud storage and file sharing.
Basic
For Small Businesses
US$49

per month

Try For Freeright_arrow
Includes Free, plus:
  • 5 user access for small team collaboration.
  • Website builder for creating professional websites.
  • Online store setup for e-commerce businesses.
  • Customer support for resolving queries and issues.
Standard
For Medium Businesses
US$99

per month

Try For Freeright_arrow
Includes Basic, plus:
  • 50 user access for medium-sized teams.
  • Marketing tools for promoting products and services.
  • Online documents for collaborative editing and sharing.
  • Administration tools for managing user roles and permissions.
Professional
For Large Enterprises
US$199

per month

Try For Freeright_arrow
Includes Standard, plus:
  • 100 user access for large teams and departments.
  • X5 CRM for advanced customer relationship management.
  • e-Signature for HR to streamline HR processes.
  • Sales Intelligence for data-driven sales strategies.
Enterprise
For Global Enterprises
US$399

per month

Try For Freeright_arrow
Includes Professional, plus:
  • 250 user access with scalability up to 10,000 users.
  • Multiple branches support for global operations.
  • Enterprise pack for enhanced performance and security.
  • Scalability options for growing business needs.
author image

Mailchimp Pricing Plans

Free
For Small Businesses
$0

per month

Get Startedright_arrow
Free includes:
  • Maximum of 1,000 emails per month or 500 per day.
  • Access to forms and landing pages.
  • Includes Mailchimp branding on emails.
  • Limited reporting and analytics features.
Essentials
For Small Businesses
$13

per month

Try For Freeright_arrow
Essentials includes Free, plus:
  • Send up to 10 times the number of contacts.
  • A/B testing to optimize email campaigns.
  • Remove Mailchimp branding from emails.
  • Access to 3 audiences and 3 user seats.
Standard
For Growing Businesses
$20

per month

Try For Freeright_arrow
Standard includes Essentials, plus:
  • Enhanced automations for customer journeys.
  • Custom-coded email templates for branding.
  • Data-driven optimization tools for better results.
  • Access to 5 audiences and 5 user seats.
Premium
For Large Enterprises
$350

per month

Try For Freeright_arrow
Premium includes Standard, plus:
  • Priority phone support for immediate assistance.
  • Dedicated customer success manager.
  • Migration support for seamless transition.
  • Send up to 150,000 emails each month.

Our Rating Methodology

We thoroughly evaluate each CRM and email marketing tool, focusing on key aspects like functionality, ease of use, and scalability. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations are reliable. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Bitrix24 or Mailchimp: Which One Matches Your Business Needs?

Choose Bitrix24 If You Need ...

  • Comprehensive CRM solution

    If you need a comprehensive CRM solution with robust project management features, Bitrix24 is the ideal choice. Its wide range of tools and integrations make it a versatile platform for managing business operations.

  • Versatile collaboration platform

    If you're looking for a versatile collaboration platform that enhances team productivity, Bitrix24 is a great option. Its communication and project management tools facilitate seamless collaboration and improve efficiency.

Choose Mailchimp If You Need ...

  • Advanced email marketing

    If you need advanced email marketing features with powerful automation and analytics, Mailchimp is the way to go. Its user-friendly interface and excellent customer support make it a top choice for marketers.

  • User-friendly marketing tool

    If you're looking for a user-friendly marketing tool that simplifies campaign management, Mailchimp is the perfect fit. Its intuitive design and advanced features make it easy to create and track effective marketing campaigns.

Frequently Asked Questions

author image
Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.