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AWeber vs ClickFunnels (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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AWeber

AWeber offers a user-friendly interface and comprehensive email automation features, making it an excellent choice for businesses looking to enhance their email marketing efforts.

  • User-friendly interface for beginners
  • Comprehensive email automation features
  • Wide range of email templates
  • Limited landing page builder
  • Basic CRM integration options

Free plan?

Yes

Starting price

$12.49 per month
Excellent Value For Price
4.5

0

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ClickFunnels

ClickFunnels provides a powerful sales funnel builder and extensive template library, making it a valuable tool for businesses looking to create high-converting sales funnels.

  • Powerful sales funnel builder
  • Extensive template library
  • Seamless payment gateway integration
  • Higher pricing plans
  • Steeper learning curve for beginners

Free plan?

Yes

Starting price

$81 per month

What is AWeber?

AWeber is a powerful email marketing tool designed to help businesses connect with their audience through effective email campaigns. It offers a range of features including autoresponders, email templates, and list segmentation, making it easy for users to create personalized and targeted email content. AWeber's user-friendly interface and robust analytics tools enable businesses to track the performance of their campaigns and make data-driven decisions. Whether you're a small business owner or a marketing professional, AWeber provides the tools you need to engage your audience and drive results.

What is ClickFunnels?

ClickFunnels is a comprehensive sales funnel builder that empowers businesses to create high-converting sales funnels with ease. It offers a wide range of features including drag-and-drop page builders, pre-designed templates, and integrated payment gateways, allowing users to design and launch effective sales funnels without any technical expertise. ClickFunnels helps businesses streamline their sales process, capture leads, and increase conversions, making it an invaluable tool for entrepreneurs and marketers looking to grow their online presence and boost revenue.

Pros and Cons of AWeber vs ClickFunnels

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Pros & Cons of AWeber

User-friendly interface
  • AWeber's interface is designed with beginners in mind, making it easy to navigate and use. Its intuitive design ensures that users can quickly create and manage email campaigns without any technical expertise.
Comprehensive email automation
  • AWeber offers a range of automation features that allow users to create personalized and targeted email campaigns. Its automation tools are easy to use and provide a high level of customization, making it a valuable tool for businesses looking to enhance their email marketing efforts.
Wide range of templates
  • AWeber provides a diverse selection of email templates, allowing users to create professional-looking emails without any design experience. Its template library is regularly updated, ensuring that users have access to the latest designs.
Limited landing page builder
  • While AWeber offers a landing page builder, it may not be as robust as other tools on the market. Users looking for advanced landing page creation options may find AWeber's offerings limited.
Basic CRM integration
  • AWeber provides CRM integration, but its primary focus is on email marketing. Users looking for comprehensive CRM integration options may find AWeber's offerings lacking.
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Pros & Cons of ClickFunnels

Powerful sales funnel builder
  • ClickFunnels excels in its ability to create high-converting sales funnels. Its drag-and-drop interface and extensive template library make it easy for users to design and launch effective sales funnels without any technical expertise.
Extensive template library
  • ClickFunnels offers a wide range of templates for landing pages and sales funnels, allowing users to create professional-looking designs with ease. Its template library is regularly updated, ensuring that users have access to the latest designs.
Seamless payment integration
  • ClickFunnels provides seamless integration with popular payment gateways, making it easy for businesses to process payments online. Its payment integration options are comprehensive, allowing users to set up and manage transactions with ease.
Higher pricing plans
  • ClickFunnels' pricing plans are higher compared to other tools on the market. While it offers a comprehensive suite of features, users on a tight budget may find its pricing prohibitive.
Steeper learning curve
  • ClickFunnels offers a wide range of features, which may require a learning curve for new users. While its drag-and-drop interface is user-friendly, mastering its capabilities may take time and effort.

AWeber vs ClickFunnels: At A Glance

Decision FactorAWeberClickFunnels
Value to Price
Good4.2
Excellent4.5
Ease of Use
Excellent4.3
Excellent4.6
Functionality
Excellent4.4
Excellent4.7
Scalability
Good4.1
Excellent4.5
Integrations
Excellent4.3
Excellent4.6
Customer Support
Excellent4.5
Excellent4.4
Security
Excellent4.4
Excellent4.3
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

AWeber offers a competitive pricing structure that provides excellent value for small to medium-sized businesses looking to enhance their email marketing efforts. With a range of features included in its plans, AWeber ensures that users get a good return on their investment. ClickFunnels, on the other hand, is priced higher but offers a comprehensive suite of tools for building sales funnels, making it a worthwhile investment for businesses focused on sales and conversions. If you're looking for a cost-effective email marketing solution, AWeber is a great choice, while ClickFunnels is ideal for those prioritizing sales funnel creation.

Ease of Use

AWeber is known for its user-friendly interface, making it easy for beginners to create and manage email campaigns. Its intuitive design and helpful tutorials ensure a smooth onboarding experience. ClickFunnels also offers a straightforward drag-and-drop builder, but its extensive features may require a learning curve for new users. If you value simplicity and ease of use, AWeber is the better option, while ClickFunnels is suitable for those willing to invest time in mastering its capabilities.

Functionality

AWeber provides robust email marketing features, including automation, segmentation, and analytics, allowing users to create targeted campaigns. ClickFunnels excels in its ability to build complex sales funnels with integrated payment gateways and upsell options. If your primary focus is email marketing, AWeber offers the necessary tools, while ClickFunnels is ideal for businesses looking to create comprehensive sales funnels.

Scalability

AWeber is designed to support growing businesses with scalable email marketing solutions. Its flexible plans and features accommodate businesses of various sizes. ClickFunnels also offers scalability, particularly for businesses expanding their sales funnel strategies. If you're looking for a scalable email marketing platform, AWeber is a solid choice, while ClickFunnels is better suited for scaling sales funnels.

Integrations

AWeber integrates with a wide range of third-party applications, enhancing its functionality and allowing users to connect with their favorite tools. ClickFunnels also offers numerous integrations, particularly with payment processors and CRM systems. If you require extensive integrations for email marketing, AWeber is a reliable option, while ClickFunnels is ideal for those needing integrations for sales funnels.

Customer Support

AWeber is praised for its responsive customer support, offering assistance through various channels, including live chat and email. ClickFunnels also provides support, but some users have reported longer response times. If you prioritize excellent customer support, AWeber is the better choice, while ClickFunnels is suitable for those who can manage with less immediate support.

Security

AWeber ensures the security of its users' data with robust encryption and compliance with industry standards. ClickFunnels also prioritizes security, implementing measures to protect user information. If security is a top concern, both AWeber and ClickFunnels offer reliable solutions, but AWeber's focus on email marketing security may be more appealing to some users.

AWeber vs ClickFunnels: A Detailed Breakdown of Key Features

FeaturesAWeberClickFunnels
Email Automation
Excellent4.5
Excellent4.3
Landing Page Builder
Good4.2
Excellent4.7
Analytics and Reporting
Excellent4.4
Excellent4.6
Template Library
Excellent4.3
Excellent4.5
CRM Integration
Good4.2
Excellent4.6
Payment Gateway Integration
Good4.1
Excellent4.7

Email Automation

AWeber excels in email automation, offering a range of features that allow you to create personalized and targeted email campaigns. Its automation tools are intuitive and easy to use, making it a great choice for businesses looking to streamline their email marketing efforts. ClickFunnels also offers email automation, but its primary focus is on sales funnels, which may not provide the same level of depth in email marketing as AWeber. If email automation is your priority, AWeber is the better option.

Landing Page Builder

ClickFunnels shines in its landing page builder, offering a drag-and-drop interface that allows you to create high-converting pages with ease. Its extensive template library and customization options make it a powerful tool for businesses looking to enhance their online presence. AWeber also offers a landing page builder, but it may not be as robust as ClickFunnels. If landing page creation is a key focus, ClickFunnels is the superior choice.

Analytics and Reporting

Both AWeber and ClickFunnels provide comprehensive analytics and reporting tools, allowing you to track the performance of your campaigns and make data-driven decisions. AWeber's analytics are particularly strong in email marketing, providing detailed insights into open rates, click-through rates, and more. ClickFunnels offers robust reporting for sales funnels, helping you optimize your conversion rates. If you need detailed email marketing analytics, AWeber is the better option, while ClickFunnels is ideal for sales funnel reporting.

Template Library

AWeber offers a wide range of email templates, making it easy to create professional-looking emails without any design experience. Its template library is regularly updated, ensuring you have access to the latest designs. ClickFunnels also provides a variety of templates, particularly for landing pages and sales funnels. If you need a diverse selection of email templates, AWeber is the better choice, while ClickFunnels is ideal for landing page templates.

CRM Integration

ClickFunnels offers seamless CRM integration, allowing you to manage your customer relationships and sales processes effectively. Its integrations with popular CRM systems make it a valuable tool for businesses looking to streamline their operations. AWeber also provides CRM integration, but its primary focus is on email marketing. If CRM integration is a priority, ClickFunnels is the superior choice.

Payment Gateway Integration

ClickFunnels excels in payment gateway integration, offering a range of options for businesses looking to process payments online. Its integrations with popular payment processors make it easy to set up and manage transactions. AWeber also offers payment gateway integration, but it may not be as comprehensive as ClickFunnels. If payment processing is a key focus, ClickFunnels is the better option.

Pricing Comparison of AWeber and ClickFunnels

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of AWeber and ClickFunnels. This comparison will highlight the best option for your marketing needs.

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AWeber Pricing Plans

Free
For Beginners
$0

per month

Get Startedright_arrow
Free includes:
  • 1 email list and 1 landing page for simple campaigns.
  • 1 email automation to streamline basic workflows.
  • Advanced analytics for tracking performance.
  • Sales tracking with low transaction fees.
Lite
For Small Businesses
$12.49

per month

Try For Freeright_arrow
Lite includes Free, plus:
  • 3 landing pages and 3 email automations for enhanced campaigns.
  • 3 users for collaborative efforts.
  • Advanced message analytics for deeper insights.
  • Sales tracking with low transaction fees.
Plus
For Growing Creators
$19.99

per month

Try For Freeright_arrow
Plus includes Lite, plus:
  • Unlimited email lists and landing pages for flexibility.
  • Unlimited custom segments for targeted marketing.
  • Priority 24/7 support for immediate assistance.
  • Advanced reporting and analytics for strategic insights.
Unlimited
For Large Enterprises
$899

per month

Try For Freeright_arrow
Unlimited includes Plus, plus:
  • Unlimited email automations for complex workflows.
  • Personalized account management for tailored support.
  • Advanced landing page features for optimized conversions.
  • Sales tracking with low transaction fees.
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ClickFunnels Pricing Plans

Startup
For Small Businesses
$81

per month

Try For Freeright_arrow
Startup includes:
  • 3 Team Members to collaborate on projects seamlessly.
  • Unlimited Funnels to capture and convert leads effectively.
  • Unlimited Courses to monetize your knowledge and skills.
  • Unlimited Members for growing your community without limits.
Pro
For Large Enterprises
$248

per month

Try For Freeright_arrow
Includes Startup, plus:
  • 10 Team Members to enhance team collaboration.
  • Advanced analytics for data-driven decision making.
  • API & Webhooks for seamless integration with other tools.
  • Smart Checkout to increase average order value.

Our Rating Methodology

We thoroughly evaluate each email marketing and sales funnel tool, focusing on key aspects like functionality, ease of use, and integrations. By analyzing user reviews and conducting hands-on testing, we ensure our recommendations align with your needs. Each of the seven evaluation factors is weighted by importance to deliver a reliable final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

AWeber or ClickFunnels: Which One Matches Your Business Needs?

Choose AWeber If You Need ...

  • User-friendly email marketing

    If you are a beginner or small business owner looking for an easy-to-use email marketing tool, AWeber is the perfect choice. Its user-friendly interface and comprehensive email automation features make it easy to create and manage email campaigns without any technical expertise.

  • Cost-effective solution

    If you are a business on a tight budget looking for a cost-effective email marketing solution, AWeber offers competitive pricing plans that provide excellent value for money. Its range of features and affordable pricing make it a great choice for businesses looking to maximize their return on investment.

Choose ClickFunnels If You Need ...

  • Comprehensive sales funnels

    If you are a business looking to create high-converting sales funnels, ClickFunnels is the ideal choice. Its powerful sales funnel builder and extensive template library make it easy to design and launch effective sales funnels without any technical expertise.

  • Advanced payment integration

    If you are a business looking for seamless payment gateway integration, ClickFunnels offers a range of options for processing payments online. Its comprehensive payment integration options make it easy to set up and manage transactions with ease.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.