Apollo.io Pricing & Plans (2025 Guide)
Apollo.io offers powerful sales engagement tools with comprehensive data insights and automation. Its user-friendly interface makes it a valuable asset for sales teams looking to optimize their outreach efforts and improve conversion rates.
- Comprehensive data insights.
- User-friendly interface.
- Effective automation tools.
- Limited customization options.
- Steep learning curve initially.
Free plan?
YesStarting price
$49 per month per userWhat is Apollo.io?
How Much Does Apollo.io Cost?
Apollo.io offers a variety of pricing plans to cater to different business needs. Below is a detailed breakdown of Apollo.io’s plans, highlighting their key features for various sales teams.
Apollo.io Pricing Plans
- Access to 60 mobile credits annually for outreach.
- Basic filters and buying intent with one topic limit.
- AI-assisted email writing with a 5k words monthly limit.
- Track up to 10 new website visitors daily.
- Advanced filters and buying intent with six topics limit.
- Integration with all email providers for seamless communication.
- Email open and click tracking for better engagement insights.
- Power-up runs with 500 per seat monthly limit.
- Uncapped sending limits with SendGrid integration.
- Advanced reports and dashboards for data-driven decisions.
- AI-assisted email writing with a 300k words monthly limit.
- Track up to 250 new website visitors daily.
- AI-assisted email writing with a 1M words monthly limit.
- Customizable reports for tailored insights and analysis.
- Advanced security configurations for enhanced data protection.
- Track up to 500 new website visitors daily.
Apollo.io Pricing Plans in Detail
Free
The Free plan offers a great starting point for individuals looking to explore the platform's capabilities. With unlimited email credits, basic filters, and AI-assisted email writing, users can efficiently manage their outreach efforts. The plan also includes limited API access and integration with Salesforce and HubSpot, making it a valuable option for those just beginning their sales journey.
Basic
The Basic plan is designed for small businesses seeking to enhance their sales processes. It includes advanced filters, buying intent with six topics, and integration with all email providers. Users can track email opens and clicks, select 10,000 records at a time, and benefit from 500 power-up runs per seat monthly. This plan provides a comprehensive set of tools to boost sales efficiency.
Professional
The Professional plan caters to medium enterprises aiming for unlimited campaign flexibility. It offers no sequence limit, uncapped sending limits with SendGrid, and advanced reports and dashboards. With AI-assisted email writing and the ability to track up to 250 new website visitors daily, this plan empowers businesses to make data-driven decisions and optimize their outreach strategies.
Organization
The Organization plan is tailored for large enterprises requiring advanced features and security. It includes buying intent with 12 topics, customizable reports, and AI-assisted email writing with a 1M words monthly limit. With advanced security configurations and the ability to track up to 500 new website visitors daily, this plan ensures comprehensive data protection and precise targeting for large-scale operations.
Top Apollo.io Features
Lead Scoring
Imagine having a tool that helps you prioritize your leads based on their potential to convert. That's what lead scoring in Apollo.io does for you. I found it incredibly useful as it allowed me to focus my efforts on the most promising leads, saving time and increasing efficiency. You can customize the scoring criteria to match your business needs, ensuring that you're always targeting the right prospects. This feature is a game-changer for any sales team looking to optimize their outreach strategy.
Email Automation
Email automation in Apollo.io is like having a personal assistant for your outreach efforts. I loved how it allowed me to set up automated email sequences, ensuring consistent communication with prospects without the manual effort. You can personalize each email, making your outreach feel more genuine and less robotic. This feature not only saves time but also helps maintain a steady flow of communication, increasing the chances of conversion. It's a must-have for any sales team looking to streamline their email marketing efforts.
Data Enrichment
Data enrichment in Apollo.io is a powerful tool that provides you with detailed information about your leads. I found it incredibly beneficial as it gave me insights into my prospects' backgrounds, helping me tailor my outreach more effectively. You can access a wealth of information, from company details to social media profiles, all in one place. This feature enhances your understanding of your leads, allowing for more personalized and impactful communication. It's an invaluable asset for any sales team looking to improve their lead engagement.
CRM Integration
Integrating Apollo.io with your CRM is like adding a turbocharger to your sales engine. I appreciated how seamlessly it synced with my existing CRM, ensuring that all my data was up-to-date and easily accessible. This integration eliminates the need for manual data entry, reducing errors and saving time. You can manage your leads, track interactions, and analyze performance all from one platform, making it a powerful tool for any sales team looking to enhance their CRM capabilities.
Customizable Dashboards
Customizable dashboards in Apollo.io are a fantastic way to visualize your sales data. I enjoyed how easy it was to create dashboards that displayed the metrics most important to me. You can choose from a variety of widgets and layouts, ensuring that your dashboard is tailored to your specific needs. This feature provides a clear overview of your sales performance, helping you make informed decisions and track progress effectively. It's a valuable tool for any sales team looking to gain insights into their sales activities.
Prospect Search
Prospect search in Apollo.io is like having a powerful search engine for your sales leads. I found it incredibly useful for finding new prospects based on specific criteria, such as industry, location, or company size. You can filter and sort results to find the most relevant leads, saving time and effort. This feature is a great asset for any sales team looking to expand their lead database and target the right prospects more effectively.
Call Tracking
Call tracking in Apollo.io is a fantastic tool for monitoring and analyzing your phone interactions with prospects. I appreciated how it allowed me to record and review calls, providing valuable insights into my communication style and areas for improvement. You can track call duration, outcomes, and follow-up actions, ensuring that no lead falls through the cracks. This feature is a must-have for any sales team looking to enhance their phone outreach efforts and improve conversion rates.
Team Collaboration
Team collaboration in Apollo.io is a game-changer for sales teams working together on outreach efforts. I loved how it allowed me to share insights, strategies, and progress with my team, ensuring everyone was on the same page. You can assign tasks, track performance, and provide feedback, fostering a collaborative environment that boosts productivity. This feature is an invaluable asset for any sales team looking to improve communication and achieve their sales goals more effectively.
Performance Analytics
Performance analytics in Apollo.io provides you with a comprehensive overview of your sales activities. I found it incredibly beneficial for tracking key metrics, such as conversion rates, email open rates, and call outcomes. You can generate detailed reports and analyze trends, helping you identify areas for improvement and optimize your sales strategy. This feature is a powerful tool for any sales team looking to gain insights into their performance and make data-driven decisions.
Lead Management
Lead management in Apollo.io is like having a central hub for all your sales leads. I appreciated how it allowed me to organize and track my leads, ensuring that no opportunity was missed. You can categorize leads based on their status, priority, or source, making it easy to manage your pipeline effectively. This feature is a must-have for any sales team looking to streamline their lead management process and improve conversion rates.
Sales Cadence
Sales cadence in Apollo.io is a fantastic tool for planning and executing your outreach strategy. I loved how it allowed me to create structured sequences of touchpoints, ensuring consistent communication with prospects. You can customize each step, from emails to calls, making your outreach more personalized and effective. This feature is a valuable asset for any sales team looking to optimize their sales process and improve conversion rates.
Contact Enrichment
Contact enrichment in Apollo.io is a powerful tool that provides you with detailed information about your contacts. I found it incredibly beneficial for gaining insights into my prospects' backgrounds, helping me tailor my outreach more effectively. You can access a wealth of information, from job titles to social media profiles, all in one place. This feature enhances your understanding of your contacts, allowing for more personalized and impactful communication. It's an invaluable asset for any sales team looking to improve their lead engagement.
Who Is Apollo.io Best For?
Apollo.io is perfect for mid-sized sales teams seeking to enhance their lead generation and outreach efforts. With its data-driven insights and automation tools, Apollo.io helps teams streamline their sales processes and improve conversion rates, making it an ideal choice for businesses looking to optimize their sales strategies.
- Best for data-driven sales teams.
Apollo.io is ideal for sales teams that rely heavily on data to drive their outreach strategies. Its comprehensive data insights and automation tools make it a perfect fit for teams looking to optimize their sales processes and improve conversion rates.
- Great for mid-sized businesses.
Apollo.io is well-suited for mid-sized businesses that need a robust sales engagement platform. Its user-friendly interface and powerful features make it an excellent choice for teams looking to enhance their lead generation and outreach efforts.
- Ideal for teams seeking automation.
Apollo.io is perfect for sales teams that want to leverage automation to streamline their outreach efforts. Its effective automation tools help teams save time and improve efficiency, making it a valuable asset for businesses looking to optimize their sales strategies.
Frequently Asked Questions
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Martin Lunendonk
Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.
