67 Amazon Prime Statistics for 2025 (Subscribers & Revenue)

Amazon Prime Membership Overview

Amazon Prime’s membership base continues to grow, highlighting its global appeal.

1. Prime has over 240 million global members in 2025. Membership growth reflects its expanding services and global reach. (Statista)
2. 77% of US households have an Amazon Prime membership. Prime dominates the eCommerce market in the United States. (Consumer Intelligence Research Partners)
3. Prime members spend an average of $1,400 annually on Amazon. This is almost double the $600 spent by non-members. (Statista)
4. Prime membership retention rate is 93% after the first year. High satisfaction keeps users renewing their subscriptions. (CNBC)
5. 30% of new Prime members come from international markets. Amazon is focusing heavily on expanding its global footprint. (Amazon Investor Report)

Amazon Prime Revenue

Prime’s subscription model and added services significantly contribute to Amazon’s revenue.

1. Prime membership generated $43 billion in revenue in 2024. Subscriptions play a critical role in Amazon’s profitability. (Amazon Financial Reports)
2. Annual Prime membership fee in the US is $139. Pricing varies across regions, reflecting local market conditions. (TechCrunch)
3. Prime Day sales reached $14.2 billion in 2024. Exclusive deals drive massive shopping spikes during the event. (Digital Commerce 360)
4. Prime members account for 70% of Amazon’s total sales. Subscription benefits lead to higher purchase frequency and loyalty. (Statista)
5. Amazon Prime Video accounts for 20% of Prime’s perceived value. Bundled entertainment options enhance membership appeal. (Forbes)

Amazon Prime Benefits and Usage

Prime’s wide range of benefits keeps members engaged across shopping, entertainment, and services.

1. Fast delivery is used by 82% of Prime members. Free and expedited shipping remains the most popular benefit. (Statista)
2. 70% of Prime members use Prime Video. Streaming services drive significant engagement and retention. (Amazon Insights)
3. 40% of members use Amazon Fresh or Whole Foods benefits. Grocery delivery and discounts appeal to urban users. (CNBC)
4. Prime Gaming has a 30% monthly engagement rate. Gaming perks and exclusive content attract younger audiences. (TechCrunch)
5. 30 million members use Prime Reading or Audible discounts. Digital reading and audiobooks are growing in popularity. (Good e-Reader)

Amazon Prime Video Statistics

Prime Video is a key driver of Prime membership value, competing directly with other streaming giants.

1. Prime Video has over 220 million global users. The platform is one of the top global streaming services. (Statista)
2. Original content accounts for 25% of Prime Video viewership. Shows like The Boys and The Marvelous Mrs. Maisel attract loyal audiences. (Amazon Studios)
3. Prime Video spends $10 billion annually on content. Investment in original programming helps differentiate the platform. (Forbes)
4. 40% of Prime members join primarily for Prime Video. Entertainment remains a major membership driver. (HubSpot)
5. Live sports viewership on Prime Video grew by 45%. Exclusive events like Thursday Night Football are gaining popularity. (TechCrunch)

Prime Day Statistics

Prime Day has become one of the largest shopping events globally, benefiting both Amazon and its sellers.

1. Prime Day 2024 saw $14.2 billion in global sales. This was a 10% increase from the previous year. (Digital Commerce 360)
2. Participating sellers saw a 30% increase in average sales. Third-party sellers benefit significantly from the event. (Amazon Insights)
3. Prime members save $1.7 billion during Prime Day sales. Discounts and deals are a significant draw for shoppers. (CNBC)
4. Electronics and home goods are the top categories during Prime Day. These items account for 50% of total sales. (Statista)
5. Prime Day traffic increases Amazon app downloads by 25%. The event drives long-term customer acquisition. (App Annie)

Prime Members’ Shopping Behavior

Prime members shop more frequently and spend more than non-members.

1. Prime members shop an average of 25 times per year. Membership benefits encourage consistent usage. (Statista)
2. 75% of Prime members shop for groceries on Amazon. Services like Amazon Fresh and Whole Foods appeal to convenience-driven users. (CNBC)
3. Prime members are 3x more likely to make impulse purchases. Fast delivery and exclusive deals encourage spontaneous shopping. (HubSpot)
4. Mobile shopping accounts for 65% of Prime member transactions. Smartphones dominate eCommerce behavior among users. (Digital Commerce 360)
5. Prime users are 2x more likely to use voice shopping via Alexa. Integration with smart devices enhances the shopping experience. (TechCrunch)

Amazon Prime Demographics

Prime membership spans diverse demographics, with some groups engaging more than others.

1. Millennials make up 45% of Prime members. This generation values convenience and tech-driven solutions. (Statista)
2. Households earning over $100,000 account for 40% of Prime memberships. Higher-income families take advantage of premium benefits. (CNBC)
3. 65% of Prime members are aged 25-44. Younger demographics dominate Amazon Prime’s user base. (Forbes)
4. Urban areas have the highest Prime penetration at 85%. Fast delivery and grocery options appeal to city dwellers. (Amazon Insights)
5. 45% of international Prime users are in India. India’s growing middle class makes it a critical market for Amazon. (Statista)

Amazon Prime Sustainability Initiatives

Amazon is working to make Prime services more environmentally friendly.

1. 50% of Prime shipments use recyclable packaging. Sustainability initiatives aim to reduce environmental impact. (Amazon Sustainability Report)
2. Carbon-neutral delivery by 2040. Amazon is committed to making its logistics network eco-friendly. (Climate Pledge)
3. Electrification of delivery fleets reduced emissions by 15% in 2024. Electric vehicles are becoming a key part of Amazon’s logistics strategy. (TechCrunch)
4. Sustainable product categories grew by 30%. Prime members increasingly choose eco-friendly options. (CNBC)
5. Solar-powered warehouses account for 20% of Amazon’s global operations. Renewable energy investments drive greener logistics. (Amazon Insights)

Future of Amazon Prime

Amazon continues to innovate, adding new features and expanding its influence.

1. Amazon Prime is expected to reach 300 million members by 2030. Growth will be driven by international markets and new services. (Statista)
2. Prime Video plans to expand to 250 countries. Global licensing and original content investments will drive subscriber growth. (Amazon Studios)
3. Prime Air drone delivery to roll out in 50 cities by 2028. Faster delivery options will enhance the value of Prime membership. (TechCrunch)
4. Prime’s focus on grocery delivery is set to grow by 40%. Services like Amazon Fresh and Whole Foods are expanding globally. (CNBC)
5. Amazon Luna gaming subscriptions to integrate deeper into Prime benefits. Gaming will become a core offering for younger users. (TechCrunch)