Ahrefs vs Moz (2025 Comparison)
Ahrefs offers a comprehensive SEO toolset with robust data and insights. Its extensive features and excellent customer support make it a top choice for SEO professionals.
- Comprehensive SEO toolset
- Robust data and insights
- Excellent customer support
- Steep learning curve
- Higher cost compared to competitors
Free plan?
YesStarting price
$29 per month
Moz provides a user-friendly interface and solid keyword research capabilities. Its affordable pricing and reliable tools make it a popular choice for businesses with limited budgets.
- User-friendly interface
- Solid keyword research
- Affordable pricing
- Limited data depth
- Slower customer support response
Free plan?
NoStarting price
$49 per monthWhat is Ahrefs?
Ahrefs is a comprehensive SEO toolset designed to help businesses improve their online visibility. It offers features like keyword research, backlink analysis, and site audits, making it a go-to solution for SEO professionals. With Ahrefs, you can track your website's performance, analyze competitors, and discover new opportunities to enhance your search engine rankings. Its user-friendly interface and robust data make it an essential tool for anyone looking to optimize their online presence.
What is Moz?
Moz is a powerful SEO software that provides tools for keyword research, link building, and site audits. It helps businesses improve their search engine rankings and online visibility. With Moz, you can track your website's performance, analyze competitors, and discover new opportunities to enhance your search engine rankings. Its user-friendly interface and robust data make it an essential tool for anyone looking to optimize their online presence.
Pros and Cons of Ahrefs vs Moz
Pros & Cons of Ahrefs
- Ahrefs offers a wide range of SEO tools that cater to various needs, making it a one-stop solution for SEO professionals. Its extensive features provide valuable insights and data to help improve your online presence.
- Ahrefs provides detailed data and insights that help you understand your website's performance and identify opportunities for improvement. Its robust data makes it a favorite among SEO professionals.
- Ahrefs is known for its responsive and helpful customer support team, ensuring that you get the assistance you need when you need it. Its excellent support makes it a reliable choice for businesses.
- Ahrefs offers a wide range of features, which can be overwhelming for beginners. It may take some time to learn how to use all of its tools effectively, making it less suitable for those new to SEO.
- Ahrefs is priced higher than some of its competitors, which may be a consideration for businesses with limited budgets. However, its extensive features and data may justify the cost for those who need a comprehensive SEO toolset.
Pros & Cons of Moz
- Moz is known for its easy-to-use interface, making it accessible for beginners and those new to SEO. Its user-friendly design ensures that you can navigate and use its tools effectively.
- Moz offers a reliable keyword research tool that provides valuable insights and data to help you improve your search engine rankings. Its solid keyword research capabilities make it a popular choice among businesses.
- Moz is priced competitively, making it an affordable option for businesses with limited budgets. Its reasonable pricing ensures that you get good value for your investment.
- Moz may not provide the same level of data depth as some of its competitors, which could be a consideration for businesses that need more detailed insights. Its limited data depth may make it less suitable for advanced SEO needs.
- Moz's customer support may not be as quick to respond as some of its competitors, which could be a consideration for businesses that need timely assistance. Its slower response times may make it less suitable for those who require immediate support.
Ahrefs vs Moz: At A Glance
Value to Price
Ahrefs offers a comprehensive suite of SEO tools that provide excellent value for the price. Its extensive data and features make it a worthwhile investment for businesses looking to improve their online presence. Moz, while slightly less expensive, offers a solid set of features but may not provide the same depth of data as Ahrefs. If you're looking for a tool that offers the best value for your investment, Ahrefs is the better choice.
Ease of Use
Moz is known for its user-friendly interface, making it easy for beginners to navigate and use effectively. Ahrefs, while also user-friendly, may have a steeper learning curve due to its extensive features. If you're new to SEO tools and want something easy to use, Moz might be the better option.
Functionality
Ahrefs excels in functionality, offering a wide range of features that cater to various SEO needs. Its robust data and analysis tools make it a favorite among SEO professionals. Moz, while functional, may not offer the same level of depth in its features. If you need a tool with extensive functionality, Ahrefs is the way to go.
Scalability
Both Ahrefs and Moz offer scalable solutions that can grow with your business. However, Ahrefs provides more advanced features that can support larger enterprises. Moz is suitable for small to medium-sized businesses. If you're looking for a tool that can scale with your business, Ahrefs is the better choice.
Integrations
Ahrefs offers a range of integrations that allow you to connect with other tools and platforms. Moz also provides integrations, but they may not be as extensive as those offered by Ahrefs. If you need a tool with robust integration capabilities, Ahrefs is the better option.
Customer Support
Both Ahrefs and Moz offer reliable customer support, but Ahrefs is known for its responsive and helpful support team. Moz also provides good support, but it may not be as quick to respond as Ahrefs. If customer support is a priority for you, Ahrefs is the better choice.
Security
Ahrefs and Moz both prioritize security, ensuring that your data is protected. Ahrefs, however, offers more advanced security features, making it a more secure option. If security is a top concern for you, Ahrefs is the better choice.
Overall Rating
Ahrefs receives a higher overall rating due to its comprehensive features, robust data, and excellent customer support. Moz is a solid choice, but it may not offer the same level of depth as Ahrefs. If you're looking for the best overall SEO tool, Ahrefs is the better option.
Ahrefs vs Moz: A Detailed Breakdown of Key Features
Keyword Research
Ahrefs offers a comprehensive keyword research tool that provides extensive data and insights, making it a favorite among SEO professionals. Moz also offers a solid keyword research tool, but it may not provide the same level of depth as Ahrefs. If you're looking for a tool with robust keyword research capabilities, Ahrefs is the better choice.
Backlink Analysis
Ahrefs excels in backlink analysis, offering detailed insights and data that help you understand your link profile. Moz also provides backlink analysis, but it may not be as comprehensive as Ahrefs. If you need a tool with advanced backlink analysis capabilities, Ahrefs is the better option.
Site Audits
Ahrefs offers a powerful site audit tool that helps you identify and fix issues on your website. Moz also provides site audits, but they may not be as detailed as those offered by Ahrefs. If you're looking for a tool with comprehensive site audit capabilities, Ahrefs is the better choice.
Rank Tracking
Moz offers a robust rank tracking tool that helps you monitor your search engine rankings. Ahrefs also provides rank tracking, but it may not be as user-friendly as Moz. If you need a tool with easy-to-use rank tracking capabilities, Moz is the better option.
Content Explorer
Ahrefs offers a content explorer tool that helps you discover popular content in your niche. Moz also provides content exploration, but it may not be as comprehensive as Ahrefs. If you're looking for a tool with advanced content exploration capabilities, Ahrefs is the better choice.
Competitor Analysis
Ahrefs excels in competitor analysis, offering detailed insights and data that help you understand your competitors' strategies. Moz also provides competitor analysis, but it may not be as comprehensive as Ahrefs. If you need a tool with advanced competitor analysis capabilities, Ahrefs is the better option.
Pricing Comparison of Ahrefs and Moz
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Ahrefs and Moz. This comparison will highlight the best option for enhancing your SEO strategy.
Ahrefs Pricing Plans
- Limited access to Keywords Explorer for keyword research.
- Limited access to Site Audit for website health checks.
- Ideal for those just starting out in SEO.
- Affordable entry-level plan for beginners.
- Site Explorer for comprehensive site analysis.
- Keywords Explorer for detailed keyword insights.
- Site Audit for in-depth website health checks.
- Rank Tracker for monitoring keyword rankings.
- Content Explorer for discovering content opportunities.
- Batch Analysis for bulk data analysis.
- SERP comparison for competitive analysis.
- Advanced site structure analysis in Site Explorer.
- Web Explorer for comprehensive web analysis.
- Images, Video, News search volume for media insights.
- Agency directory listing for increased visibility.
- Forecasting and segmentation in Site Explorer.
- Advanced widgets and report sharing in Report Builder.
- Access management and audit log for security.
- Single Sign-On (SSO) for streamlined access.
- Unlimited history and data export capabilities.
Moz Pricing Plans
- Track up to 50 keywords monthly for performance insights.
- Crawl 20,000 pages monthly to identify site issues.
- Includes MozBar Premium for on-the-go SEO metrics.
- 24-hour online support for immediate assistance.
- Crawl 400,000 pages monthly for comprehensive analysis.
- Unlimited scheduled reports for ongoing performance tracking.
- Backlink analysis to enhance link-building strategies.
- 24-hour online support for immediate assistance.
- Crawl 2 million pages monthly for detailed analysis.
- Branded reports and report templates for professional presentation.
- Increased quotas on SEO tools for expanded capabilities.
- 24-hour online support for immediate assistance.
- Crawl 5 million pages monthly for extensive analysis.
- Increased quotas on SEO tools for maximum capabilities.
- 3 user seats for collaborative work.
- 24-hour online support for immediate assistance.
Our Rating Methodology
We conduct extensive testing on each SEO tool, assessing performance, functionality, and more. Additionally, we analyze user reviews for real-world insights. Each of the 7 evaluation factors is weighted to provide a final score, ensuring you avoid unreliable SEO solutions.
Ahrefs or Moz: Which One Matches Your Business Needs?
Choose Ahrefs If You Need ...
- Comprehensive SEO toolset
If you need a comprehensive SEO toolset with robust data and insights, Ahrefs is the better choice. Its extensive features and excellent customer support make it a top choice for SEO professionals.
- Advanced competitor analysis
If you need advanced competitor analysis capabilities, Ahrefs is the better option. Its detailed insights and data help you understand your competitors' strategies and improve your own.
Choose Moz If You Need ...
- User-friendly interface
If you need a user-friendly interface, Moz is the better option. Its easy-to-use design ensures that you can navigate and use its tools effectively, making it accessible for beginners.
- Affordable pricing
If you need affordable pricing, Moz is the better choice. Its competitive pricing ensures that you get good value for your investment, making it a popular choice for businesses with limited budgets.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
