Ahrefs vs Frase (2025 Comparison)
Ahrefs is a powerhouse for SEO professionals, offering comprehensive tools for keyword research, backlink analysis, and site audits. Its robust features make it a top choice for enhancing online visibility.
- Comprehensive SEO tools
- Detailed backlink analysis
- Robust keyword research
- Steep learning curve
- Higher cost for small businesses
Free plan?
YesStarting price
$29 per month
Frase is an AI-driven content optimization tool that simplifies content creation and research. Its user-friendly interface and affordable pricing make it ideal for content teams looking to improve SEO performance.
- User-friendly interface
- AI-driven content insights
- Affordable for content teams
- Limited backlink analysis
- Less comprehensive site audits
Free plan?
YesStarting price
$15 per monthWhat is Ahrefs?
Ahrefs is a comprehensive SEO tool that helps businesses improve their online visibility. It offers features like keyword research, backlink analysis, and site audits, making it a go-to solution for SEO professionals. With Ahrefs, you can track your website's performance, analyze competitors, and discover new opportunities to enhance your search engine rankings. It's a powerful tool that simplifies the complex world of SEO, allowing you to focus on what matters most - growing your business.
What is Frase?
Frase is an AI-powered content optimization tool that helps businesses create high-quality content that ranks well in search engines. It assists in content research, creation, and optimization by providing insights into what your audience is searching for. Frase streamlines the content creation process by suggesting relevant topics, keywords, and questions to address, ensuring your content is both engaging and SEO-friendly. It's an invaluable tool for content marketers looking to enhance their content strategy and drive organic traffic.
Pros and Cons of Ahrefs vs Frase
Pros & Cons of Ahrefs
- Ahrefs offers a wide range of SEO tools, including keyword research, backlink analysis, and site audits, making it a one-stop solution for SEO professionals.
- Ahrefs provides in-depth insights into your backlink profile, helping you understand your link-building efforts and identify new opportunities.
- With a vast database and advanced filtering options, Ahrefs excels in keyword research, helping you find the best keywords for your SEO strategy.
- Ahrefs' extensive range of tools can be overwhelming for beginners, requiring time and effort to fully understand and utilize its capabilities.
- Ahrefs' pricing may be prohibitive for small businesses or individuals, making it less accessible for those with limited budgets.
Pros & Cons of Frase
- Frase's intuitive interface makes it easy for content creators to navigate and utilize its features effectively, even for those new to content optimization.
- Frase leverages AI to provide valuable insights into content gaps and keyword opportunities, helping you create SEO-friendly content efficiently.
- Frase offers cost-effective solutions for content teams, providing essential tools for content optimization without breaking the bank.
- Frase's backlink analysis capabilities are basic compared to Ahrefs, making it less suitable for those focused on link-building strategies.
- Frase's site audit features focus on content-related aspects, lacking the comprehensive technical analysis offered by Ahrefs.
Ahrefs vs Frase: At A Glance
Value to Price
Ahrefs offers a robust set of SEO tools that provide excellent value for the price. Its comprehensive features, including keyword research and backlink analysis, make it a worthwhile investment for businesses looking to enhance their online presence. Frase, on the other hand, offers great value for content optimization, helping you create SEO-friendly content efficiently. If you're focused on SEO, Ahrefs provides more value, but for content creation, Frase is a cost-effective choice.
Ease of Use
Frase is known for its user-friendly interface, making it easy for content creators to navigate and utilize its features effectively. Ahrefs, while powerful, has a steeper learning curve due to its extensive range of tools. If you're new to SEO tools, Frase might be easier to start with, but if you're willing to invest time in learning, Ahrefs offers more comprehensive capabilities.
Functionality
Ahrefs excels in functionality with its wide array of SEO tools, including site audits, rank tracking, and competitor analysis. Frase focuses on content optimization, providing insights into content gaps and keyword opportunities. If your primary need is SEO, Ahrefs offers more functionality, but for content-focused tasks, Frase is highly effective.
Scalability
Both Ahrefs and Frase are scalable solutions, but Ahrefs stands out with its ability to handle large-scale SEO projects. Its comprehensive tools support businesses as they grow and expand their online presence. Frase is scalable for content teams, offering features that grow with your content strategy. For large SEO projects, Ahrefs is the better choice, while Frase is ideal for content scalability.
Integrations
Ahrefs integrates with various platforms, enhancing its functionality and allowing seamless data transfer. Frase also offers integrations, particularly with content management systems, to streamline content creation. If integrations are crucial for your workflow, Ahrefs provides more options, but Frase's integrations are well-suited for content teams.
Customer Support
Frase is praised for its responsive customer support, providing timely assistance to users. Ahrefs also offers reliable support, but Frase's personalized approach gives it an edge. If customer support is a priority, Frase might be the better option, but both tools offer satisfactory support services.
Security
Ahrefs prioritizes security, ensuring your data is protected with robust measures. Frase also implements security protocols to safeguard user information. Both tools are committed to maintaining high security standards, making them reliable choices for businesses concerned about data protection.
Overall Rating
Ahrefs receives a higher overall rating due to its comprehensive SEO capabilities and value for price. Frase, while slightly lower, is highly rated for its content optimization features and ease of use. Depending on your needs, Ahrefs is ideal for SEO-focused tasks, while Frase excels in content creation.
Ahrefs vs Frase: A Detailed Breakdown of Key Features
Keyword Research
Ahrefs excels in keyword research, offering a vast database and advanced filtering options to help you find the best keywords for your SEO strategy. Frase, while not as extensive, provides valuable insights into keyword opportunities for content creation. If you're focused on SEO, Ahrefs is the better choice, but for content-focused keyword research, Frase is effective.
Content Optimization
Frase shines in content optimization, providing AI-driven insights to enhance your content's SEO performance. Ahrefs offers optimization tools, but Frase's focus on content makes it more effective for this purpose. If content optimization is your priority, Frase is the superior tool.
Backlink Analysis
Ahrefs is renowned for its backlink analysis capabilities, offering detailed insights into your backlink profile and competitors'. Frase provides basic backlink information, but Ahrefs' comprehensive analysis makes it the go-to tool for backlink strategies. If backlinks are crucial, Ahrefs is the clear winner.
Site Audits
Ahrefs offers thorough site audits, identifying technical issues and providing actionable recommendations. Frase's site audit features are more limited, focusing on content-related aspects. For comprehensive site audits, Ahrefs is the better option, while Frase is suitable for content-focused audits.
Competitor Analysis
Ahrefs provides in-depth competitor analysis, allowing you to understand your competitors' strategies and identify opportunities. Frase offers competitor insights, but Ahrefs' extensive data makes it more effective for competitive analysis. If understanding competitors is key, Ahrefs is the preferred choice.
Content Research
Frase excels in content research, offering insights into trending topics and audience interests. Ahrefs provides content research tools, but Frase's focus on content makes it more effective for this purpose. If content research is your priority, Frase is the superior tool.
Pricing Comparison of Ahrefs and Frase
We’ve compiled the pricing tables and highlighted the key features of both Ahrefs and Frase to aid in your decision-making process. Let’s explore what each platform has to offer.
Ahrefs Pricing Plans
- Limited access to Keywords Explorer for keyword research.
- Limited access to Site Audit for website health checks.
- Ideal for those just starting out in SEO.
- Affordable entry-level plan for beginners.
- Site Explorer for comprehensive site analysis.
- Keywords Explorer for detailed keyword insights.
- Site Audit for in-depth website health checks.
- Rank Tracker for monitoring keyword rankings.
- Content Explorer for discovering content opportunities.
- Batch Analysis for bulk data analysis.
- SERP comparison for competitive analysis.
- Advanced site structure analysis in Site Explorer.
- Web Explorer for comprehensive web analysis.
- Images, Video, News search volume for media insights.
- Agency directory listing for increased visibility.
- Forecasting and segmentation in Site Explorer.
- Advanced widgets and report sharing in Report Builder.
- Access management and audit log for security.
- Single Sign-On (SSO) for streamlined access.
- Unlimited history and data export capabilities.
Frase Pricing Plans
- Allows 1 search query to test the platform.
- No credit card is required to start.
- Ideal for exploring basic features of the tool.
- Provides a risk-free way to evaluate the software.
- Allows up to 10 search queries per month.
- Includes SERP analysis and content optimization.
- Access to WordPress and Google Docs plugins.
- 20,000 AI words per month for content creation.
- Allows up to 30 search queries per month.
- Unlimited AI words for extensive content creation.
- Enhanced SEO workflow with SERP analysis.
- Access to advanced content optimization tools.
- Allows unlimited search queries for extensive research.
- Supports up to 3 users, with additional users at $25/mo.
- Unlimited AI words for comprehensive content creation.
- Advanced plugins for WordPress and Google Docs.
Our Rating Methodology
We rigorously evaluate each SEO tool, focusing on key factors like functionality, ease of use, and value to price. By analyzing user feedback and conducting in-depth testing, we ensure our recommendations are reliable and tailored to your needs. Each factor is weighted to provide an accurate final rating, helping you choose the best tool for your SEO and content strategy.
Ahrefs or Frase: Which One Matches Your Business Needs?
Choose Ahrefs If You Need ...
- Comprehensive SEO solution
If you are a business looking for a comprehensive SEO solution, Ahrefs is the ideal choice. Its robust features, including keyword research, backlink analysis, and site audits, make it a powerful tool for enhancing your online visibility.
- Advanced backlink analysis
If you need advanced backlink analysis capabilities, Ahrefs is the superior tool. Its detailed insights into your backlink profile and competitors' links provide valuable information for developing effective link-building strategies.
Choose Frase If You Need ...
- Content-focused optimization
If you are focused on content optimization, Frase is the better choice. Its AI-driven insights and user-friendly interface make it easy to create SEO-friendly content that resonates with your audience.
- User-friendly content tool
If you are looking for a user-friendly content tool, Frase is the ideal option. Its intuitive interface and affordable pricing make it accessible for content teams looking to improve their SEO performance.
Frequently Asked Questions
Which tool is better for keyword research, Ahrefs or Frase?
Is Frase suitable for content optimization?
How does Ahrefs handle backlink analysis?
What makes Frase user-friendly?
Can Ahrefs perform site audits?
Is Frase affordable for small content teams?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
