Ahrefs Pricing & Plans (2025 Guide)
Ahrefs empowers you with a robust SEO toolkit to boost your website's visibility. Its comprehensive features and user-friendly interface make it a valuable asset for any business aiming to enhance its online presence.
- Comprehensive SEO toolset available.
- Accurate and extensive data provided.
- User-friendly interface and design.
- Regular updates and new features.
- Higher cost for small businesses.
- Steep learning curve initially.
Free plan?
YesStarting price
$29 per monthWhat is Ahrefs?
How Much Does Ahrefs Cost?
Ahrefs offers a variety of pricing plans to cater to different business needs, from small startups to large enterprises. Below is a detailed breakdown of Ahrefs' plans, highlighting their key features for various SEO requirements.
Ahrefs Pricing Plans
- Limited access to Keywords Explorer for keyword research.
- Limited access to Site Audit for website health checks.
- Ideal for those just starting out in SEO.
- Affordable entry-level plan for beginners.
- Site Explorer for comprehensive site analysis.
- Keywords Explorer for detailed keyword insights.
- Site Audit for in-depth website health checks.
- Rank Tracker for monitoring keyword rankings.
- Content Explorer for discovering content opportunities.
- Batch Analysis for bulk data analysis.
- SERP comparison for competitive analysis.
- Advanced site structure analysis in Site Explorer.
- Web Explorer for comprehensive web analysis.
- Images, Video, News search volume for media insights.
- Agency directory listing for increased visibility.
- Forecasting and segmentation in Site Explorer.
- Advanced widgets and report sharing in Report Builder.
- Access management and audit log for security.
- Single Sign-On (SSO) for streamlined access.
- Unlimited history and data export capabilities.
Add-ons
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Ahrefs Pricing Plans in Detail
Starter
The Starter plan offers limited access to essential tools like Site Explorer, Keywords Explorer, and Site Audit. It's designed for those who are just beginning their SEO journey and need basic insights to get started. This plan provides an affordable entry point for beginners looking to explore SEO tools without a significant investment.
Lite
The Lite plan provides essential tools for small businesses and hobby projects. It includes access to the Dashboard, Site Explorer, Keywords Explorer, Site Audit, and Rank Tracker. This plan is perfect for those who need comprehensive site analysis and keyword insights to improve their online presence and track their SEO performance effectively.
Standard
The Standard plan is ideal for freelance SEOs and marketing consultants. It includes all the features of the Lite plan, plus additional tools like Portfolios, Content Explorer, Batch Analysis, and SERP comparison. This plan offers advanced site structure analysis and competitive insights, making it a great choice for professionals looking to enhance their SEO strategies.
Advanced
The Advanced plan is designed for lean in-house marketing teams. It includes all the features of the Standard plan, plus Looker Studio integration, Web Explorer, and media search volume insights. This plan also offers agency directory listing and advanced forecasting and segmentation tools, providing a comprehensive solution for in-house teams to optimize their SEO efforts.
Enterprise
The Enterprise plan is tailored for large enterprises and agencies. It includes all the features of the Advanced plan, plus API access, advanced widgets, and report sharing capabilities. This plan offers unlimited history and data export, access management, and SSO for enhanced security and streamlined operations. It's the ultimate solution for organizations with extensive SEO needs.
Top Ahrefs Features
Keyword Research
When I first used Ahrefs for keyword research, I was amazed at the depth of data it provided. You can uncover thousands of keyword ideas, analyze their search volume, and understand the competition level. This feature helps you target the right keywords to improve your search engine rankings. It's like having a treasure map for SEO success, guiding you to the most valuable keywords for your business.
Backlink Analysis
Ahrefs' backlink analysis is a game-changer. I found it incredibly useful to see who links to my site and my competitors. You can identify high-quality backlinks and potential link-building opportunities. This feature empowers you to strengthen your site's authority and improve its search engine visibility. It's like having a backstage pass to your website's link profile, giving you the insights needed to build a robust backlink strategy.
Site Audit
Running a site audit with Ahrefs is like having a personal SEO consultant. It identifies technical issues that could be affecting your site's performance. I appreciated how it highlighted areas for improvement, from broken links to slow-loading pages. This feature ensures your website is in top shape, enhancing user experience and search engine rankings. It's like having a health check-up for your website, ensuring everything runs smoothly.
Rank Tracking
Tracking keyword rankings with Ahrefs is straightforward and insightful. I loved how it provided real-time updates on my site's performance in search results. You can monitor your progress and adjust your SEO strategies accordingly. This feature keeps you informed about your site's visibility, helping you stay ahead of the competition. It's like having a GPS for your SEO journey, guiding you to your destination.
Content Explorer
Ahrefs' Content Explorer is a goldmine for content ideas. I found it incredibly helpful to discover popular content in my niche and analyze what works. You can identify content gaps and create engaging pieces that resonate with your audience. This feature fuels your content marketing strategy, ensuring you produce valuable and relevant content. It's like having a crystal ball for content success, showing you what your audience craves.
Who Is Ahrefs Best For?
Ahrefs is perfect for medium to large businesses seeking to enhance their SEO strategies. With its powerful keyword research, backlink analysis, and site audit features, it helps businesses improve search rankings and drive organic traffic effectively.
- Best for comprehensive SEO analysis.
Ahrefs excels in providing detailed SEO analysis, making it ideal for businesses that need in-depth insights into their website's performance. Its extensive data and reporting tools help you make informed decisions to improve your search engine rankings.
- Great for digital marketing agencies.
Digital marketing agencies will find Ahrefs invaluable for managing multiple client accounts. Its robust features allow for efficient keyword tracking, competitor analysis, and backlink monitoring, ensuring agencies can deliver top-notch SEO services.
- Ideal for content marketers.
Content marketers can leverage Ahrefs to discover trending topics and optimize content for search engines. Its keyword research and content gap analysis tools help create engaging content that ranks well and attracts organic traffic.
Frequently Asked Questions
What are the pricing plans for Ahrefs?
Is there a free trial available for Ahrefs?
Can I switch between Ahrefs plans?
Does Ahrefs offer discounts for annual subscriptions?
Are there any additional costs with Ahrefs?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
