ActiveCampaign vs Mailjet (2024 Comparison)
ActiveCampaign offers a comprehensive suite of marketing tools, including advanced automation and CRM integration. Its robust analytics and reporting features make it a top choice for businesses looking to enhance their marketing efforts.
- Advanced automation features
- Seamless CRM integration
- Comprehensive analytics and reporting
- Steep learning curve
- Higher cost for advanced features
Free plan?
YesStarting price
$15 per month
Mailjet provides a user-friendly interface and affordable pricing, making it a suitable choice for businesses with simpler email marketing needs. Its robust API access allows for easy integration with various platforms.
- User-friendly interface
- Affordable pricing
- Robust API access
- Limited CRM integration
- Basic automation features
Free plan?
YesStarting price
$17 per monthWhat is ActiveCampaign?
ActiveCampaign is a comprehensive marketing automation platform that helps businesses streamline their marketing efforts. It offers a range of features including email marketing, CRM, and sales automation. With its intuitive interface, users can easily create personalized email campaigns, track customer interactions, and automate follow-ups. ActiveCampaign's robust analytics provide insights into campaign performance, helping businesses make data-driven decisions. Whether you're a small business or a large enterprise, ActiveCampaign can help you engage with your audience more effectively and drive growth.
What is Mailjet?
Mailjet is an email marketing service that provides businesses with the tools they need to create, send, and track email campaigns. It offers a user-friendly drag-and-drop editor, making it easy for users to design professional-looking emails without any coding skills. Mailjet also provides real-time analytics, allowing businesses to monitor the performance of their campaigns and make necessary adjustments. With its powerful API, Mailjet can be integrated with various platforms, making it a versatile choice for businesses of all sizes looking to enhance their email marketing efforts.
Pros and Cons of ActiveCampaign vs Mailjet
Pros & Cons of ActiveCampaign
- ActiveCampaign offers a wide range of automation features that allow businesses to streamline their marketing efforts and improve efficiency. This is particularly beneficial for businesses looking to enhance their marketing strategies.
- ActiveCampaign's CRM integration is seamless, allowing businesses to manage customer relationships effectively. This feature is particularly useful for businesses looking to enhance their customer engagement and sales processes.
- ActiveCampaign provides comprehensive analytics and reporting features, allowing businesses to track the performance of their campaigns in detail. This is particularly useful for businesses looking to make data-driven decisions.
- ActiveCampaign's advanced features may require a learning curve, making it less suitable for businesses looking for a simple solution. This can be a drawback for businesses with limited resources.
- ActiveCampaign's advanced features come at a higher cost, making it less suitable for businesses with limited budgets. This can be a drawback for businesses looking for an affordable solution.
Pros & Cons of Mailjet
- Mailjet offers a user-friendly interface that makes it easy for businesses to create and manage email campaigns. This is particularly beneficial for businesses looking for a simple solution.
- Mailjet offers affordable pricing plans, making it a suitable choice for businesses with limited budgets. This is particularly beneficial for businesses looking for a cost-effective solution.
- Mailjet offers robust API access, allowing businesses to integrate with various platforms and customize their email marketing efforts. This is particularly beneficial for businesses looking to enhance their marketing capabilities.
- Mailjet offers limited CRM integration, making it less suitable for businesses with complex CRM needs. This can be a drawback for businesses looking to enhance their customer engagement.
- Mailjet offers basic automation features, making it less suitable for businesses looking for advanced automation capabilities. This can be a drawback for businesses looking to streamline their marketing efforts.
ActiveCampaign vs Mailjet: At A Glance
Value to Price
ActiveCampaign offers a robust set of features for its price, making it a great value for businesses looking to enhance their marketing efforts. Its comprehensive suite of tools, including email marketing, CRM, and automation, provides excellent value for the investment. Mailjet, while slightly more affordable, offers fewer features, making it a better choice for businesses with simpler needs.
Ease of Use
Mailjet shines in ease of use with its intuitive drag-and-drop editor, making it accessible for users without technical skills. ActiveCampaign, while slightly more complex, offers a more powerful set of tools that may require a learning curve. If ease of use is your priority, Mailjet is the better choice.
Functionality
ActiveCampaign excels in functionality, offering a wide range of features including advanced automation and CRM capabilities. Mailjet, while functional, lacks some of the advanced features that ActiveCampaign provides. For businesses looking for a comprehensive solution, ActiveCampaign is the better option.
Scalability
Both ActiveCampaign and Mailjet offer scalable solutions, but ActiveCampaign's advanced features make it more suitable for growing businesses. Its ability to handle complex automation and CRM needs makes it a better choice for businesses planning to scale.
Integrations
ActiveCampaign offers a wide range of integrations, allowing businesses to connect with various platforms seamlessly. Mailjet also offers integrations, but its selection is not as extensive as ActiveCampaign's. For businesses needing extensive integration options, ActiveCampaign is the better choice.
Customer Support
ActiveCampaign provides excellent customer support, with various resources available to help users. Mailjet also offers support, but it may not be as comprehensive as ActiveCampaign's. For businesses needing reliable support, ActiveCampaign is the better option.
Security
Both ActiveCampaign and Mailjet prioritize security, offering robust measures to protect user data. However, ActiveCampaign's additional security features make it a slightly better choice for businesses with stringent security requirements.
Overall Rating
ActiveCampaign's comprehensive features and excellent support make it a top choice for businesses looking for a robust marketing solution. Mailjet, while slightly less feature-rich, offers a user-friendly experience, making it a good choice for businesses with simpler needs.
ActiveCampaign vs Mailjet: A Detailed Breakdown of Key Features
Email Automation
ActiveCampaign offers advanced email automation features that allow you to create complex workflows and automate various marketing tasks. This is particularly useful for businesses looking to streamline their marketing efforts and improve efficiency. Mailjet, on the other hand, offers basic automation features that are suitable for simpler campaigns. If you're looking for advanced automation capabilities, ActiveCampaign is the better choice.
CRM Integration
ActiveCampaign's CRM integration is seamless, allowing you to manage customer relationships effectively. This feature is particularly beneficial for businesses looking to enhance their customer engagement and sales processes. Mailjet offers limited CRM integration, making it less suitable for businesses with complex CRM needs. If CRM integration is a priority, ActiveCampaign is the better option.
Template Design
Both ActiveCampaign and Mailjet offer a range of templates for designing emails. ActiveCampaign's templates are highly customizable, allowing you to create unique and engaging emails. Mailjet's templates are user-friendly and easy to use, making it a good choice for businesses looking for simplicity. If customization is important to you, ActiveCampaign is the better choice.
Analytics and Reporting
ActiveCampaign provides comprehensive analytics and reporting features, allowing you to track the performance of your campaigns in detail. This is particularly useful for businesses looking to make data-driven decisions. Mailjet offers basic analytics, which may be sufficient for simpler campaigns. If detailed analytics are important to you, ActiveCampaign is the better option.
API Access
Mailjet offers robust API access, allowing you to integrate with various platforms and customize your email marketing efforts. This is particularly beneficial for businesses looking to enhance their marketing capabilities. ActiveCampaign also offers API access, but it may not be as extensive as Mailjet's. If API access is a priority, Mailjet is the better choice.
A/B Testing
ActiveCampaign offers advanced A/B testing features, allowing you to test different elements of your campaigns and optimize for better results. This is particularly useful for businesses looking to improve their marketing strategies. Mailjet offers basic A/B testing, which may be sufficient for simpler campaigns. If advanced A/B testing is important to you, ActiveCampaign is the better option.
Pricing Comparison of ActiveCampaign and Mailjet
We’ve compiled the pricing tables and highlighted the key features of both ActiveCampaign and Mailjet to aid in your decision-making process. Let’s explore what each platform has to offer.
ActiveCampaign Pricing Plans
- 10x contact limit for email sends to reach more people.
- 1 user access to manage your campaigns.
- 5 actions per automation for streamlined processes.
- Standard web forms to capture leads efficiently.
- 12x contact limit for email sends to expand reach.
- 3 users access for collaborative work.
- Unlimited actions per automation for complex workflows.
- A/B testing for emails and automations to optimize performance.
- 15x contact limit for email sends to maximize outreach.
- 5 users access for larger teams.
- Premium segmentation for targeted marketing.
- Predictive sending to optimize email delivery times.
- Dedicated account team for personalized assistance.
- Single Sign-On (SSO) for enhanced security.
- Custom objects for tailored data management.
- Premium reporting and analytics for in-depth insights.
Mailjet Pricing Plans
- Access to APIs, SMTP Relay, and Webhooks for integration.
- Utilize the Advanced Email Editor for crafting emails.
- Basic statistics to track email performance.
- Form Builder for creating sign-up forms.
- Unlimited contacts for extensive email campaigns.
- Online customer support for assistance.
- No Mailjet logo on your emails for branding.
- 500 email previews and address validations per month.
- Marketing automation to streamline campaigns.
- Dynamic content and A/B testing for optimization.
- Landing pages and real-time collaboration on templates.
- Priority support with chat and phone options.
- Dedicated technical account manager for support.
- Comprehensive onboarding and training sessions.
- Custom number of users and advanced permissions.
- Strategic deliverability consulting and reports.
Our Rating Methodology
We thoroughly test each email marketing tool, evaluating key features like automation, CRM integration, and analytics. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
ActiveCampaign or Mailjet: Which One Matches Your Business Needs?
Choose ActiveCampaign If You Need ...
- Advanced automation capabilities
If you are a business looking for advanced automation capabilities, ActiveCampaign is the better choice. Its wide range of automation features allows you to streamline your marketing efforts and improve efficiency, making it a top choice for businesses looking to enhance their marketing strategies.
- Comprehensive CRM integration
If you are a business looking for comprehensive CRM integration, ActiveCampaign is the better option. Its seamless CRM integration allows you to manage customer relationships effectively, making it a top choice for businesses looking to enhance their customer engagement and sales processes.
Choose Mailjet If You Need ...
- User-friendly interface
If you are a business looking for a user-friendly interface, Mailjet is the better choice. Its intuitive drag-and-drop editor makes it easy to create and manage email campaigns, making it a suitable choice for businesses looking for a simple solution.
- Affordable pricing
If you are a business with a limited budget, Mailjet is the better option. Its affordable pricing plans make it a suitable choice for businesses looking for a cost-effective solution, allowing you to enhance your email marketing efforts without breaking the bank.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
