ActiveCampaign vs Keap (2024 Comparison)
ActiveCampaign offers a comprehensive marketing automation platform with advanced email marketing capabilities. Its user-friendly interface and robust features make it a top choice for businesses looking to enhance their marketing strategy.
- Comprehensive marketing automation features
- User-friendly interface
- Advanced email marketing capabilities
- Steep learning curve for beginners
- Limited customer support on free plans
Free plan?
YesStarting price
$15 per month
Keap provides a powerful CRM and marketing automation solution with robust sales automation capabilities. Its user-friendly interface and comprehensive features make it a strong choice for small businesses looking to grow.
- Robust CRM features
- User-friendly interface
- Comprehensive sales automation capabilities
- Higher pricing for small businesses
- Limited integrations compared to competitors
Free plan?
NoStarting price
$249 per monthWhat is ActiveCampaign?
ActiveCampaign is a comprehensive marketing automation platform that helps businesses streamline their marketing efforts. It offers a range of features including email marketing, CRM, and sales automation. With its intuitive interface, users can easily create personalized campaigns, track customer interactions, and analyze performance metrics. ActiveCampaign empowers businesses to engage with their audience effectively, nurture leads, and drive conversions. Whether you're a small business or a large enterprise, ActiveCampaign provides the tools you need to enhance your marketing strategy and achieve your business goals.
What is Keap?
Keap, formerly known as Infusionsoft, is a powerful CRM and marketing automation software designed to help small businesses grow. It offers a range of features including contact management, email marketing, and sales automation. Keap simplifies the process of managing customer relationships, automating repetitive tasks, and tracking sales activities. With its user-friendly interface and robust functionality, Keap enables businesses to streamline their operations, improve customer engagement, and drive revenue growth. Whether you're a solopreneur or a small team, Keap provides the tools you need to succeed in today's competitive market.
Pros and Cons of ActiveCampaign vs Keap
Pros & Cons of ActiveCampaign
- ActiveCampaign offers a wide range of marketing automation features, allowing you to create personalized campaigns and track customer interactions. Its advanced capabilities make it a top choice for businesses looking to enhance their marketing strategy.
- ActiveCampaign's intuitive interface makes it easy for users to navigate and utilize its features. Whether you're a beginner or an experienced marketer, you'll find the platform easy to use and efficient.
- ActiveCampaign excels in email marketing, offering features such as automation, personalization, and A/B testing. Its advanced capabilities allow you to engage with your audience effectively and drive conversions.
- ActiveCampaign's advanced features may be overwhelming for beginners, requiring a learning curve to fully utilize its capabilities. However, once you get the hang of it, the platform offers powerful tools to enhance your marketing efforts.
- ActiveCampaign's free plans offer limited customer support, which may be a drawback for users who require assistance. However, the platform offers a range of support options for paid plans, ensuring you have the help you need.
Pros & Cons of Keap
- Keap offers a comprehensive CRM system that allows you to manage your customer relationships effectively. Its features include contact management, lead scoring, and sales automation, enabling you to streamline your sales processes.
- Keap's intuitive interface makes it easy for users to navigate and utilize its features. Whether you're a beginner or an experienced marketer, you'll find the platform easy to use and efficient.
- Keap offers powerful sales automation features that help you streamline your sales processes and close deals faster. Its automation capabilities allow you to create personalized workflows and track customer interactions.
- Keap's pricing may be higher for small businesses, making it less accessible for those with limited budgets. However, the platform offers a range of features that justify its pricing for larger businesses.
- Keap's integrations library may be more limited compared to competitors, which may be a drawback for users who require extensive integrations. However, the platform offers a range of features that make it a strong choice for businesses.
ActiveCampaign vs Keap: At A Glance
Value to Price
ActiveCampaign offers a robust set of features at a competitive price, making it a great value for businesses of all sizes. Its pricing structure is flexible, allowing you to choose a plan that fits your budget and needs. Keap, on the other hand, provides a comprehensive CRM and marketing automation solution, but its pricing may be higher for smaller businesses. If you're looking for a cost-effective solution with a wide range of features, ActiveCampaign is the better choice.
Ease of Use
ActiveCampaign is known for its user-friendly interface, making it easy for users to navigate and utilize its features. The platform offers a clean and intuitive design, allowing you to quickly set up and manage your marketing campaigns. Keap also provides a user-friendly experience, but some users may find its interface slightly more complex. If ease of use is a priority for you, ActiveCampaign is the preferred option.
Functionality
ActiveCampaign excels in functionality, offering a wide range of features including email marketing, CRM, and sales automation. Its advanced automation capabilities allow you to create personalized campaigns and track customer interactions. Keap also offers robust functionality, with features such as contact management and sales automation. However, ActiveCampaign's extensive feature set gives it an edge in terms of functionality. If you're looking for a platform with advanced capabilities, ActiveCampaign is the better choice.
Scalability
ActiveCampaign is designed to scale with your business, offering flexible plans and features that can grow with your needs. Whether you're a small business or a large enterprise, ActiveCampaign provides the tools you need to expand your marketing efforts. Keap also offers scalability, but its pricing structure may be less flexible for smaller businesses. If scalability is a key consideration for you, ActiveCampaign is the preferred option.
Integrations
ActiveCampaign offers a wide range of integrations with popular third-party applications, allowing you to connect your marketing efforts with other tools you use. Its extensive integrations library makes it easy to streamline your workflows and enhance your marketing strategy. Keap also offers integrations, but its library may be more limited compared to ActiveCampaign. If integrations are important to you, ActiveCampaign is the better choice.
Customer Support
ActiveCampaign provides excellent customer support, with a dedicated team available to assist you with any questions or issues you may have. The platform offers a range of support options, including live chat, email, and phone support. Keap also offers customer support, but some users may find its response times slower. If customer support is a priority for you, ActiveCampaign is the preferred option.
Security
ActiveCampaign takes security seriously, implementing robust measures to protect your data and ensure the privacy of your customers. The platform offers features such as data encryption and secure access controls. Keap also prioritizes security, but ActiveCampaign's comprehensive security measures give it an edge. If security is a key consideration for you, ActiveCampaign is the better choice.
Overall Rating
ActiveCampaign receives high marks for its overall performance, offering a comprehensive set of features, excellent customer support, and a user-friendly interface. Its flexibility and scalability make it a top choice for businesses of all sizes. Keap also offers a strong overall performance, but ActiveCampaign's advanced capabilities and competitive pricing give it an edge. If you're looking for a top-rated marketing automation platform, ActiveCampaign is the preferred option.
ActiveCampaign vs Keap: A Detailed Breakdown of Key Features
Email Marketing
ActiveCampaign excels in email marketing, offering a wide range of features such as automation, personalization, and A/B testing. Its intuitive interface makes it easy to create and manage email campaigns, allowing you to engage with your audience effectively. Keap also offers email marketing capabilities, but its features may be more limited compared to ActiveCampaign. If you're looking for a platform with advanced email marketing capabilities, ActiveCampaign is the better choice.
CRM
ActiveCampaign provides a robust CRM system that allows you to manage your customer relationships effectively. Its features include contact management, lead scoring, and sales automation, enabling you to streamline your sales processes. Keap also offers a CRM system, but ActiveCampaign's advanced features give it an edge. If you're looking for a comprehensive CRM solution, ActiveCampaign is the preferred option.
Sales Automation
ActiveCampaign offers powerful sales automation features that help you streamline your sales processes and close deals faster. Its automation capabilities allow you to create personalized workflows and track customer interactions. Keap also offers sales automation features, but ActiveCampaign's advanced capabilities make it the better choice. If you're looking for a platform with robust sales automation features, ActiveCampaign is the preferred option.
Reporting and Analytics
ActiveCampaign provides comprehensive reporting and analytics features that allow you to track the performance of your marketing campaigns. Its intuitive dashboard makes it easy to analyze data and gain insights into your audience's behavior. Keap also offers reporting and analytics features, but ActiveCampaign's advanced capabilities give it an edge. If you're looking for a platform with powerful reporting and analytics features, ActiveCampaign is the better choice.
Landing Pages
ActiveCampaign offers a range of landing page templates that allow you to create high-converting pages quickly and easily. Its drag-and-drop editor makes it easy to customize your pages and optimize them for conversions. Keap also offers landing page features, but ActiveCampaign's advanced capabilities make it the better choice. If you're looking for a platform with powerful landing page features, ActiveCampaign is the preferred option.
Customer Segmentation
ActiveCampaign provides advanced customer segmentation features that allow you to target your audience effectively. Its intuitive interface makes it easy to create and manage segments, enabling you to deliver personalized content to your audience. Keap also offers customer segmentation features, but ActiveCampaign's advanced capabilities give it an edge. If you're looking for a platform with powerful customer segmentation features, ActiveCampaign is the better choice.
Pricing Comparison of ActiveCampaign and Keap
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of ActiveCampaign and Keap. This comparison will highlight the best option for your marketing and CRM needs.
ActiveCampaign Pricing Plans
- 10x contact limit for email sends to reach more people.
- 1 user access to manage your campaigns.
- 5 actions per automation for streamlined processes.
- Standard web forms to capture leads efficiently.
- 12x contact limit for email sends to expand reach.
- 3 users access for collaborative work.
- Unlimited actions per automation for complex workflows.
- A/B testing for emails and automations to optimize performance.
- 15x contact limit for email sends to maximize outreach.
- 5 users access for larger teams.
- Premium segmentation for targeted marketing.
- Predictive sending to optimize email delivery times.
- Dedicated account team for personalized assistance.
- Single Sign-On (SSO) for enhanced security.
- Custom objects for tailored data management.
- Premium reporting and analytics for in-depth insights.
Keap Pricing Plans
- Manage all client activity, data, and communications in one place.
- Create and connect multiple landing pages for better lead conversion.
- Send broadcast and 1:1 emails with modern templates.
- Track and manage leads as they move through the sales funnel.
Our Rating Methodology
We thoroughly test each marketing automation platform, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
ActiveCampaign or Keap: Which One Matches Your Business Needs?
Choose ActiveCampaign If You Need ...
- Advanced email marketing capabilities
If you are a business looking for a platform with advanced email marketing capabilities, ActiveCampaign is the better choice. Its features such as automation, personalization, and A/B testing allow you to engage with your audience effectively and drive conversions.
- Comprehensive marketing automation features
If you are a business looking for a comprehensive marketing automation solution, ActiveCampaign is the preferred option. Its wide range of features, including CRM and sales automation, make it a top choice for businesses looking to enhance their marketing strategy.
Choose Keap If You Need ...
- Robust CRM features
If you are a small business looking for a platform with robust CRM features, Keap is the better choice. Its comprehensive CRM system allows you to manage your customer relationships effectively and streamline your sales processes.
- User-friendly interface
If you are a business looking for a platform with a user-friendly interface, Keap is the preferred option. Its intuitive design makes it easy for users to navigate and utilize its features, ensuring a smooth user experience.
Frequently Asked Questions
What are the key differences between ActiveCampaign and Keap?
Which platform is better for small businesses?
How do the pricing plans of ActiveCampaign and Keap compare?
What integrations are available with ActiveCampaign and Keap?
How does customer support compare between ActiveCampaign and Keap?
Which platform offers better security features?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
