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Act! vs Salesforce (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Good Value For Price
4.2

0

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Act!

Act! offers a user-friendly CRM solution with robust contact management features. It's an affordable choice for small businesses looking to streamline their customer relationships.

  • User-friendly interface for easy navigation
  • Affordable pricing for small businesses
  • Robust contact management features
  • Limited advanced features
  • Fewer integrations compared to competitors

Free plan?

Yes

Starting price

€30 per month per user
Excellent Value For Price
4.5

0

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Salesforce

Salesforce provides a comprehensive CRM platform with advanced analytics and scalability. It's ideal for businesses seeking a powerful solution to manage their customer relationships.

  • Comprehensive feature set
  • Highly scalable for growing businesses
  • Advanced analytics and reporting
  • Higher cost for advanced features
  • Steeper learning curve for new users

Free plan?

No

Starting price

$25 per month per user

What is Act!?

Act! is a comprehensive CRM solution designed to help small to medium-sized businesses manage their customer relationships effectively. It offers a range of features including contact management, calendar integration, and sales automation. With Act!, you can streamline your sales processes, improve customer interactions, and ultimately drive business growth. The software is particularly beneficial for businesses looking to maintain a personal touch with their clients while leveraging technology to enhance productivity.

What is Salesforce?

Salesforce is a leading CRM platform that empowers businesses of all sizes to manage their customer relationships and sales processes efficiently. It offers a wide array of features such as lead management, analytics, and customizable dashboards. Salesforce helps businesses automate their sales processes, gain insights into customer behavior, and improve overall customer satisfaction. It's particularly useful for companies looking to scale their operations and integrate various business functions into a single platform.

Pros and Cons of Act! vs Salesforce

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Pros & Cons of Act!

User-friendly interface
  • Act! offers a user-friendly interface that makes it easy for users to navigate and manage their customer relationships. This is particularly beneficial for small businesses that need a straightforward CRM solution.
Affordable pricing
  • Act! provides affordable pricing plans that are ideal for small to medium-sized businesses. This makes it a cost-effective solution for businesses looking to manage their customer relationships without breaking the bank.
Robust contact management
  • Act! offers robust contact management features that allow businesses to store and organize customer information efficiently. This is particularly useful for businesses that need a simple yet effective contact management tool.
Limited advanced features
  • While Act! offers essential CRM features, it lacks some of the advanced functionalities found in other CRM platforms. This may be a limitation for businesses that require more comprehensive features.
Fewer integrations
  • Act! offers fewer integrations compared to some of its competitors. This may be a drawback for businesses that rely heavily on third-party applications to manage their operations.
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Pros & Cons of Salesforce

Comprehensive feature set
  • Salesforce offers a comprehensive feature set that caters to various business needs. From lead management to analytics, Salesforce provides tools that can significantly enhance your business operations.
Highly scalable
  • Salesforce is highly scalable, making it an ideal choice for businesses looking to grow and expand. Its cloud-based platform allows for easy scaling without compromising performance.
Advanced analytics
  • Salesforce excels in analytics, offering powerful tools that provide deep insights into customer behavior and sales performance. This is particularly useful for businesses that need advanced analytics to drive business decisions.
Higher cost
  • Salesforce's advanced features come at a higher cost, which may be a consideration for businesses with limited budgets. However, the investment is often justified by the comprehensive features offered.
Steeper learning curve
  • Salesforce can be overwhelming for new users due to its extensive features. However, once you get the hang of it, Salesforce offers a seamless experience that can significantly enhance your business operations.

Act! vs Salesforce: At A Glance

Decision FactorAct!Salesforce
Value to Price
Good4.0
Excellent4.5
Ease of Use
Excellent4.3
Good4.2
Functionality
Good4.1
Excellent4.7
Scalability
Good4.0
Excellent4.8
Integrations
Good4.2
Excellent4.6
Customer Support
Excellent4.4
Excellent4.3
Security
Excellent4.3
Excellent4.5
Overall Rating
Good4.2
Excellent4.5

Value to Price

Act! offers a competitive pricing structure that provides excellent value for small to medium-sized businesses. Its features are robust enough to meet the needs of these businesses without breaking the bank. Salesforce, on the other hand, offers a more comprehensive suite of features, which justifies its higher price point. If you're looking for a cost-effective solution with essential CRM features, Act! is a great choice. However, if you need advanced functionalities and are willing to invest more, Salesforce is the better option.

Ease of Use

Act! is known for its user-friendly interface, making it easy for users to navigate and manage their customer relationships. Salesforce, while powerful, can be a bit overwhelming for new users due to its extensive features. However, once you get the hang of it, Salesforce offers a seamless experience. If you prioritize ease of use, Act! might be more suitable. But if you're willing to invest time in learning, Salesforce offers more advanced capabilities.

Functionality

Salesforce stands out in terms of functionality, offering a wide range of features that cater to various business needs. From lead management to analytics, Salesforce provides tools that can significantly enhance your business operations. Act!, while not as feature-rich, offers essential CRM functionalities that are sufficient for smaller businesses. If you need a comprehensive solution with advanced features, Salesforce is the way to go. For basic CRM needs, Act! is a reliable choice.

Scalability

Salesforce excels in scalability, making it an ideal choice for businesses looking to grow and expand. Its cloud-based platform allows for easy scaling without compromising performance. Act! is also scalable but may require additional resources as your business grows. If scalability is a top priority, Salesforce is the better option. However, for smaller businesses with limited growth plans, Act! provides a scalable solution at a lower cost.

Integrations

Salesforce offers a vast array of integrations, allowing businesses to connect with various third-party applications seamlessly. This makes it a versatile tool for businesses with diverse needs. Act! also offers integrations, but its library is not as extensive as Salesforce's. If you rely heavily on integrations, Salesforce is the superior choice. For businesses with fewer integration needs, Act! provides sufficient options.

Customer Support

Both Act! and Salesforce offer reliable customer support, but Act! is often praised for its personalized service. Salesforce provides comprehensive support options, including a vast knowledge base and community forums. If you value personalized support, Act! might be more appealing. However, if you prefer a wide range of support resources, Salesforce is a strong contender.

Security

Security is a critical aspect of any CRM platform, and both Act! and Salesforce take it seriously. Salesforce offers advanced security features, including data encryption and multi-factor authentication. Act! also provides robust security measures, ensuring your data is protected. If security is a top concern, both platforms are reliable, but Salesforce offers more advanced options.

Overall Rating

Overall, Salesforce scores higher due to its comprehensive features and scalability. It's an excellent choice for businesses looking for a powerful CRM solution. Act! is a strong contender for smaller businesses seeking a cost-effective and user-friendly CRM platform. Your choice will depend on your specific business needs and budget.

Act! vs Salesforce: A Detailed Breakdown of Key Features

FeaturesAct!Salesforce
Contact Management
Excellent4.5
Excellent4.7
Sales Automation
Excellent4.3
Excellent4.8
Analytics
Good4.0
Excellent4.9
Customizable Dashboards
Good4.2
Excellent4.6
Lead Management
Good4.1
Excellent4.7
Mobile Access
Excellent4.4
Excellent4.5

Contact Management

Act! offers a robust contact management system that allows you to store and organize customer information efficiently. It's particularly useful for small businesses that need a straightforward solution. Salesforce, however, takes contact management to the next level with advanced features like automated data entry and AI-driven insights. If you need a simple yet effective contact management tool, Act! is a great choice. For more advanced capabilities, Salesforce is the better option.

Sales Automation

Sales automation is a key feature of both Act! and Salesforce. Act! provides essential automation tools that streamline sales processes, making it ideal for small to medium-sized businesses. Salesforce, on the other hand, offers a more comprehensive suite of automation features, including AI-driven recommendations and workflow automation. If you're looking for basic sales automation, Act! is sufficient. For advanced automation capabilities, Salesforce is the superior choice.

Analytics

Salesforce excels in analytics, offering powerful tools that provide deep insights into customer behavior and sales performance. Act! also offers analytics features, but they are more basic compared to Salesforce. If you need advanced analytics to drive business decisions, Salesforce is the way to go. For simpler analytics needs, Act! is a reliable option.

Customizable Dashboards

Both Act! and Salesforce offer customizable dashboards, allowing you to tailor the interface to your business needs. Act! provides a user-friendly dashboard that is easy to customize, making it suitable for smaller businesses. Salesforce offers more advanced customization options, ideal for larger organizations with complex requirements. If you need a simple dashboard, Act! is a good choice. For more advanced customization, Salesforce is the better option.

Lead Management

Lead management is a crucial aspect of any CRM platform. Act! offers basic lead management features that are sufficient for small businesses. Salesforce, however, provides a more comprehensive lead management system with advanced features like lead scoring and nurturing. If you need a simple lead management tool, Act! is a reliable choice. For more advanced lead management capabilities, Salesforce is the superior option.

Mobile Access

Both Act! and Salesforce offer mobile access, allowing you to manage your CRM on the go. Act! provides a user-friendly mobile app that is easy to navigate, making it ideal for small businesses. Salesforce offers a more advanced mobile app with additional features, suitable for larger organizations. If you need basic mobile access, Act! is a great choice. For more advanced mobile capabilities, Salesforce is the better option.

Pricing Comparison of Act! and Salesforce

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Act! and Salesforce. This comparison will highlight the best option for managing your customer relationships.

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Act! Pricing Plans

Act! Premium Cloud
For Small Businesses
€30

per month per user

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Act! Premium Cloud includes:
  • Secure hosting in Frankfurt ensuring data protection.
  • Automatic updates and backups for peace of mind.
  • Optional desktop sync for flexible data access.
  • Expert technical support available for assistance.
Act! Premium Desktop
For Individuals
€36

per month per user

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Act! Premium Desktop includes:
  • Self-managed security for complete data control.
  • Complete control of updates for tailored software management.
  • Compatibility with desktop add-ons for enhanced functionality.
  • Expert technical support for troubleshooting and guidance.
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Salesforce Pricing Plans

Starter Suite
For Small Businesses
$25

per month per user

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Starter Suite includes:
  • Access sales data from anywhere on any device seamlessly.
  • Customize and automate sales processes to enhance productivity.
  • Collaborate across your company with ease and efficiency.
  • Create and track quotes and orders effectively.
Pro Suite
For Growing Enterprises
$100

per month per user

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Includes Starter Suite, plus:
  • Enhanced sales engagement and conversation intelligence tools.
  • Access to premier success plan for expert guidance.
  • Integrate sales data with any application seamlessly.
  • Boost seller productivity with AI-driven insights.
Enterprise
For Large Enterprises
$165

per month per user

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Includes Pro Suite, plus:
  • Automate workflows and approvals to streamline operations.
  • Access conversation intelligence for improved communication.
  • Flexible CRM with web API for custom integrations.
  • Boost revenue with integrated sales and data management.
Unlimited
For Advanced Enterprises
$330

per month per user

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Includes Enterprise, plus:
  • Premier success plan and full sandbox for testing.
  • Comprehensive sales engagement and conversation intelligence.
  • Developer support for custom solutions and integrations.
  • Intelligent automation to enhance sales processes.
Einstein 1 Sales
For Innovative Enterprises
$500

per month per user

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Includes Unlimited, plus:
  • Performance management and sales programs for team efficiency.
  • Team collaboration with Slack for seamless communication.
  • Connect and unify all data with Data Cloud.
  • Revenue intelligence for actionable sales insights.

Our Rating Methodology

We thoroughly evaluate each CRM platform, focusing on key aspects like functionality, scalability, and customer support. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations align with your needs. Each factor is weighted to provide an accurate final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Act! or Salesforce: Which One Matches Your Business Needs?

Choose Act! If You Need ...

  • User-friendly CRM solution

    If you are a small business owner looking for a user-friendly CRM solution, Act! is a great choice. Its intuitive interface and robust contact management features make it easy to manage customer relationships effectively.

  • Cost-effective CRM platform

    If you are on a budget and need a cost-effective CRM platform, Act! offers affordable pricing plans that provide excellent value for small to medium-sized businesses.

Choose Salesforce If You Need ...

  • Comprehensive CRM platform

    If you need a comprehensive CRM platform with advanced features, Salesforce is the superior choice. Its extensive feature set and scalability make it ideal for businesses looking to grow and expand.

  • Advanced analytics capabilities

    If you require advanced analytics capabilities to drive business decisions, Salesforce offers powerful tools that provide deep insights into customer behavior and sales performance.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.