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Act! vs Ontraport (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Good Value For Price
4.2

0

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Act!

Act! offers a user-friendly CRM solution with comprehensive contact management features. Its affordable pricing plans make it an attractive option for small to medium-sized businesses looking to streamline their customer relationship management processes.

  • Comprehensive contact management features
  • User-friendly interface
  • Affordable pricing plans
  • Limited e-commerce capabilities
  • Basic analytics tools

Free plan?

Yes

Starting price

€30 per month per user
Excellent Value For Price
4.5

0

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Ontraport

Ontraport provides a powerful business automation platform with advanced features. Its comprehensive e-commerce and analytics tools make it an ideal choice for businesses looking to enhance their online sales capabilities and make data-driven decisions.

  • Advanced automation capabilities
  • Comprehensive e-commerce features
  • Robust analytics tools
  • Higher pricing plans
  • Steeper learning curve

Free plan?

Yes

Starting price

$24 per month

What is Act!?

Act! is a comprehensive CRM software designed to help businesses manage customer relationships effectively. It offers a range of features including contact management, calendar integration, and sales pipeline management. With Act!, you can streamline your sales processes, improve customer interactions, and enhance productivity. The software is particularly beneficial for small to medium-sized businesses looking to organize their customer data and automate marketing efforts.

What is Ontraport?

Ontraport is a powerful business automation software that helps entrepreneurs and small businesses manage their marketing, sales, and customer relationships. It offers a suite of tools including email marketing, CRM, and e-commerce capabilities. Ontraport is designed to simplify complex business processes, allowing users to automate repetitive tasks and focus on growth. Its intuitive interface and robust features make it an ideal choice for businesses looking to scale efficiently.

Pros and Cons of Act! vs Ontraport

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Pros & Cons of Act!

Comprehensive contact management
  • Act! offers a robust contact management system that allows businesses to efficiently store and organize customer information. This feature is particularly beneficial for small to medium-sized businesses looking to streamline their customer relationship management processes.
User-friendly interface
  • Act! is known for its intuitive and easy-to-navigate interface, making it accessible for users of all skill levels. This user-friendly design helps businesses quickly adapt to the software and maximize its potential.
Affordable pricing plans
  • Act! provides competitive pricing plans that offer great value for money. This affordability makes it an attractive option for businesses looking to implement a CRM solution without incurring high costs.
Limited e-commerce capabilities
  • Act! offers basic e-commerce features, which may not be sufficient for businesses with more complex e-commerce needs. This limitation could be a drawback for companies looking to expand their online sales capabilities.
Basic analytics tools
  • Act! provides fundamental analytics tools that may not meet the needs of businesses seeking more advanced data analysis. This limitation could hinder companies from gaining deeper insights into their performance and making data-driven decisions.
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Pros & Cons of Ontraport

Advanced automation capabilities
  • Ontraport offers sophisticated automation features that allow businesses to streamline their processes and improve efficiency. This capability is particularly beneficial for companies looking to automate repetitive tasks and focus on growth.
Comprehensive e-commerce features
  • Ontraport provides a wide range of e-commerce tools, including payment processing and order management. These features make it an ideal choice for businesses looking to enhance their online sales capabilities.
Robust analytics tools
  • Ontraport offers advanced analytics capabilities that provide detailed insights into business performance. This feature is valuable for companies seeking to make data-driven decisions and optimize their operations.
Higher pricing plans
  • Ontraport's pricing plans are higher compared to some other CRM solutions, which may be a consideration for businesses with limited budgets. However, the comprehensive features offered may justify the cost for many companies.
Steeper learning curve
  • Ontraport's advanced features and capabilities may require a steeper learning curve for new users. This complexity could be a challenge for businesses looking for a more straightforward solution.

Act! vs Ontraport: At A Glance

Decision FactorAct!Ontraport
Value to Price
Good4.0
Excellent4.5
Ease of Use
Good4.1
Excellent4.6
Functionality
Excellent4.3
Excellent4.7
Scalability
Good4.2
Excellent4.6
Integrations
Good4.1
Excellent4.5
Customer Support
Excellent4.3
Excellent4.4
Security
Excellent4.4
Excellent4.5
Overall Rating
Good4.2
Excellent4.5

Value to Price

Act! offers a solid value for its price, providing essential CRM features that cater to small and medium-sized businesses. Its pricing is competitive, making it a cost-effective choice for those looking to manage customer relationships without breaking the bank. On the other hand, Ontraport, while slightly more expensive, offers a broader range of features and automation capabilities, making it a better choice for businesses looking for comprehensive business automation solutions.

Ease of Use

Act! is known for its user-friendly interface, making it easy for users to navigate and manage their customer data. It is particularly beneficial for those who are new to CRM systems. Ontraport, while also user-friendly, offers a more intuitive interface with drag-and-drop features, making it easier for users to automate complex business processes. If you prioritize ease of use, Ontraport might be the better choice.

Functionality

Act! provides a range of CRM functionalities, including contact management, sales pipeline tracking, and marketing automation. It is suitable for businesses looking for a straightforward CRM solution. Ontraport, however, offers more advanced functionalities, including e-commerce capabilities and detailed analytics, making it ideal for businesses looking to integrate multiple business processes into one platform.

Scalability

Act! is designed to cater to small and medium-sized businesses, offering scalability options as your business grows. It allows you to add more users and features as needed. Ontraport, on the other hand, is built for scalability, offering robust features that can support businesses as they expand. If scalability is a priority, Ontraport is the better choice.

Integrations

Act! offers a variety of integrations with popular business tools, allowing users to connect their CRM with other software they use. Ontraport, however, provides a more extensive range of integrations, making it easier for businesses to connect all their tools and automate workflows. If integrations are crucial for your business, Ontraport is the superior option.

Customer Support

Act! provides reliable customer support, with various resources available to help users troubleshoot issues. Ontraport also offers excellent customer support, with a dedicated team available to assist users. Both tools provide good support, but Ontraport's support is slightly more comprehensive, making it a better choice for those who value customer service.

Security

Act! ensures data security with robust measures in place to protect customer information. It is a reliable choice for businesses concerned about data security. Ontraport also prioritizes security, offering advanced security features to safeguard user data. Both tools provide strong security, but Ontraport's additional features make it a slightly better option for security-conscious businesses.

Overall Rating

Overall, Act! is a solid CRM solution for small to medium-sized businesses, offering essential features at a competitive price. Ontraport, however, stands out with its comprehensive business automation capabilities, making it the better choice for businesses looking for an all-in-one solution. If you need a robust and scalable platform, Ontraport is the superior option.

Act! vs Ontraport: A Detailed Breakdown of Key Features

FeaturesAct!Ontraport
Contact Management
Excellent4.3
Excellent4.6
Email Marketing
Good4.2
Excellent4.7
Sales Pipeline
Excellent4.4
Excellent4.5
Marketing Automation
Good4.1
Excellent4.6
E-commerce
Good3.8
Excellent4.5
Analytics
Good4.0
Excellent4.6

Contact Management

Act! offers robust contact management features, allowing you to store and organize customer information efficiently. It provides tools for tracking interactions and managing customer relationships. Ontraport, however, takes contact management to the next level with advanced segmentation and automation capabilities. If you need more sophisticated contact management, Ontraport is the better choice.

Email Marketing

Act! includes basic email marketing features, enabling you to create and send email campaigns. It is suitable for businesses with simple email marketing needs. Ontraport, on the other hand, offers advanced email marketing tools, including automation and personalization options. If email marketing is a priority, Ontraport is the superior option.

Sales Pipeline

Act! provides a comprehensive sales pipeline management system, allowing you to track deals and monitor sales progress. It is ideal for businesses looking to streamline their sales processes. Ontraport also offers sales pipeline management, with additional automation features that enhance efficiency. If you need more advanced sales pipeline management, Ontraport is the better choice.

Marketing Automation

Act! offers basic marketing automation features, helping you automate repetitive tasks and improve efficiency. It is suitable for businesses with simple automation needs. Ontraport, however, provides more advanced automation capabilities, allowing you to create complex workflows and automate various business processes. If marketing automation is a priority, Ontraport is the superior option.

E-commerce

Act! offers limited e-commerce capabilities, making it suitable for businesses with basic e-commerce needs. Ontraport, on the other hand, provides comprehensive e-commerce features, including payment processing and order management. If e-commerce is a priority, Ontraport is the better choice.

Analytics

Act! provides basic analytics tools, allowing you to track key metrics and gain insights into your business performance. It is suitable for businesses with simple analytics needs. Ontraport, however, offers more advanced analytics capabilities, providing detailed reports and insights. If analytics is a priority, Ontraport is the superior option.

Pricing Comparison of Act! and Ontraport

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Act! and Ontraport. This comparison will highlight the best option for managing your customer relationships and business processes.

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Act! Pricing Plans

Act! Premium Cloud
For Small Businesses
€30

per month per user

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Act! Premium Cloud includes:
  • Secure hosting in Frankfurt ensuring data protection.
  • Automatic updates and backups for peace of mind.
  • Optional desktop sync for flexible data access.
  • Expert technical support available for assistance.
Act! Premium Desktop
For Individuals
€36

per month per user

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Act! Premium Desktop includes:
  • Self-managed security for complete data control.
  • Complete control of updates for tailored software management.
  • Compatibility with desktop add-ons for enhanced functionality.
  • Expert technical support for troubleshooting and guidance.
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Ontraport Pricing Plans

Basic
For Small Businesses
$24

per month

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Basic includes:
  • Web forms and pages to capture leads effectively.
  • Scalable platform designed for business growth.
  • Drag-and-drop marketing automation for ease of use.
  • Unlimited email sending to reach a wider audience.
Plus
For Growing Businesses
$83

per month

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Includes Basic, plus:
  • Add payments and memberships for monetization.
  • Website personalization to enhance user experience.
  • 2-way SMS marketing for interactive communication.
  • Lead scoring to prioritize potential customers.
Pro
For Established Enterprises
$124

per month

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Includes Plus, plus:
  • Marketing tracking and testing for performance insights.
  • Partner programs to expand business reach.
  • User roles and permission management for security.
  • Custom contact and email limits for flexibility.
Enterprise
For Large Enterprises
$249

per month

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Includes Pro, plus:
  • Enterprise-grade security for data protection.
  • Private infrastructure available for dedicated resources.
  • 1-on-1 email deliverability consulting for optimal reach.
  • Quarterly account reviews for continuous improvement.

Our Rating Methodology

We thoroughly test each CRM software, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Act! or Ontraport: Which One Matches Your Business Needs?

Choose Act! If You Need ...

  • User-friendly CRM solution

    If you are a small to medium-sized business looking for a user-friendly CRM solution, Act! is a great choice. Its intuitive interface and comprehensive contact management features make it easy to manage customer relationships and streamline your processes.

  • Affordable pricing plans

    If you are a business with a limited budget looking for an affordable CRM solution, Act! offers competitive pricing plans that provide great value for money. Its cost-effective features make it an attractive option for businesses looking to implement a CRM solution without incurring high costs.

Choose Ontraport If You Need ...

  • Advanced automation capabilities

    If you are a business looking to automate complex processes and improve efficiency, Ontraport is the ideal choice. Its advanced automation capabilities allow you to streamline your workflows and focus on growth, making it a valuable tool for businesses looking to scale.

  • Comprehensive e-commerce features

    If you are a business looking to enhance your online sales capabilities, Ontraport offers comprehensive e-commerce features, including payment processing and order management. Its robust tools make it an ideal choice for businesses looking to expand their online presence.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.