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Act! vs Attio (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Good Value For Price
4.2

0

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Act!

Act! offers a comprehensive CRM solution with a wide range of features, including contact management, sales automation, and marketing tools. It's a versatile option for businesses of all sizes.

  • Comprehensive feature set
  • Flexible pricing options
  • Robust contact management
  • Steep learning curve
  • Limited modern integrations

Free plan?

Yes

Starting price

€30 per month per user
Excellent Value For Price
4.5

0

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Attio

Attio provides a modern CRM platform with an intuitive user interface and advanced collaboration tools. It's ideal for businesses that value a seamless and user-friendly experience.

  • Intuitive user interface
  • Advanced collaboration tools
  • Seamless data sharing
  • Fewer integrations
  • Higher pricing for premium features

Free plan?

Yes

Starting price

$29 per month per user

What is Act!?

Act! is a comprehensive CRM software designed to help businesses manage customer relationships effectively. It offers a range of features including contact management, sales pipeline management, and marketing automation. With Act!, you can streamline your sales processes, improve customer interactions, and enhance productivity. The software is particularly beneficial for small to medium-sized businesses looking to organize their customer data and drive sales growth.

What is Attio?

Attio is a modern CRM platform that redefines how businesses manage their customer relationships. It offers a sleek interface and powerful features like contact management, collaboration tools, and data analytics. Attio helps teams stay organized, improve communication, and make data-driven decisions. It's particularly useful for businesses that value a user-friendly experience and need a CRM that adapts to their workflow seamlessly.

Pros and Cons of Act! vs Attio

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Pros & Cons of Act!

Comprehensive feature set
  • Act! offers a wide range of features, including contact management, sales automation, and marketing tools, making it a versatile CRM solution for businesses of all sizes.
Flexible pricing options
  • Act! provides flexible pricing plans that allow businesses to choose a plan that fits their budget, making it an affordable option for small to medium-sized businesses.
Robust contact management
  • Act! offers a robust contact management system that allows you to store and organize customer information efficiently, making it easy to manage customer relationships.
Steep learning curve
  • Act! may require a learning curve for new users, as it offers a wide range of features and tools that can be overwhelming for beginners.
Limited modern integrations
  • Act! offers limited modern integrations, which may be a drawback for businesses that rely on a wide range of third-party tools and applications.
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Pros & Cons of Attio

Intuitive user interface
  • Attio offers a sleek and intuitive user interface that makes it easy for teams to adopt and use effectively, providing a seamless user experience.
Advanced collaboration tools
  • Attio provides advanced collaboration tools that allow teams to work together effectively, making it ideal for businesses that value teamwork and communication.
Seamless data sharing
  • Attio allows for seamless data sharing, making it easy for teams to access and share customer information, improving communication and collaboration.
Fewer integrations
  • Attio offers fewer integrations compared to other CRM solutions, which may be a drawback for businesses that rely on a wide range of third-party tools.
Higher pricing for premium features
  • Attio's premium features come at a higher price, which may be a consideration for businesses with limited budgets.

Act! vs Attio: At A Glance

Decision FactorAct!Attio
Value to Price
Good4.0
Excellent4.5
Ease of Use
Good4.1
Excellent4.6
Functionality
Excellent4.3
Excellent4.7
Scalability
Good4.2
Excellent4.5
Integrations
Good4.1
Excellent4.4
Customer Support
Excellent4.3
Excellent4.6
Security
Excellent4.4
Excellent4.5
Overall Rating
Good4.2
Excellent4.5

Value to Price

Act! offers a robust set of features at a competitive price, making it a great choice for small to medium-sized businesses. Its pricing structure is flexible, allowing businesses to choose a plan that fits their budget. On the other hand, Attio provides excellent value with its modern interface and advanced features, making it ideal for businesses looking for a more intuitive CRM solution. If you prioritize a modern and user-friendly experience, Attio might be the better choice.

Ease of Use

Act! is known for its comprehensive features, but it may require a learning curve for new users. However, once familiar, it becomes a powerful tool for managing customer relationships. Attio, with its sleek and intuitive design, offers a more straightforward user experience, making it easier for teams to adopt and use effectively. If ease of use is a top priority, Attio stands out as the more user-friendly option.

Functionality

Act! provides a wide range of functionalities, including contact management, sales automation, and marketing tools, making it a versatile CRM solution. Attio, while offering similar functionalities, excels in providing a seamless and integrated experience with its modern design and collaboration features. If you need a CRM with advanced collaboration tools, Attio is the better choice.

Scalability

Act! is designed to grow with your business, offering scalable solutions that can accommodate increasing data and user demands. Attio also offers scalability, but its modern infrastructure and cloud-based approach make it more adaptable to rapid growth. If your business is expanding quickly, Attio's scalability features may better suit your needs.

Integrations

Act! offers a variety of integrations with popular business tools, allowing for seamless data exchange and workflow automation. Attio, while offering fewer integrations, focuses on providing deep and meaningful connections with essential tools, enhancing its overall functionality. If you require extensive integrations, Act! might be the better option.

Customer Support

Act! provides reliable customer support with various resources, including tutorials and a support community. Attio, on the other hand, offers personalized support with a focus on customer satisfaction, ensuring users receive the help they need promptly. If personalized support is crucial for your business, Attio's customer support may be more appealing.

Security

Act! prioritizes data security with robust measures to protect customer information. Attio also emphasizes security, with advanced encryption and compliance with industry standards. Both tools offer strong security features, but if you need cutting-edge security measures, Attio's modern approach may be more suitable.

Overall Rating

Act! is a solid CRM solution with a comprehensive feature set and competitive pricing, making it a reliable choice for many businesses. Attio, with its modern design and user-friendly interface, offers a more intuitive experience, making it a preferred option for businesses seeking a seamless CRM solution. If you value a modern and intuitive CRM, Attio is the better choice.

Act! vs Attio: A Detailed Breakdown of Key Features

FeaturesAct!Attio
Contact Management
Excellent4.3
Excellent4.6
Sales Automation
Good4.2
Excellent4.5
Marketing Tools
Good4.1
Excellent4.4
Collaboration Features
Good4.0
Excellent4.7
Data Analytics
Good4.2
Excellent4.6
User Interface
Good4.1
Excellent4.8

Contact Management

Act! offers a robust contact management system that allows you to store and organize customer information efficiently. It provides features like contact history, notes, and activity tracking, making it easy to manage customer relationships. Attio, on the other hand, offers a more modern approach with its intuitive interface and advanced contact management features. It allows for seamless collaboration and data sharing, making it ideal for teams that need to work together effectively. If you value a modern and collaborative contact management system, Attio is the better choice.

Sales Automation

Act! provides comprehensive sales automation tools that help streamline your sales processes. It offers features like lead management, opportunity tracking, and sales forecasting, making it a powerful tool for sales teams. Attio also offers sales automation features, but its modern design and user-friendly interface make it easier to use and adopt. If you need a CRM with advanced sales automation features and a user-friendly interface, Attio is the better choice.

Marketing Tools

Act! offers a range of marketing tools, including email marketing, campaign management, and analytics, making it a versatile CRM solution. Attio, while offering similar marketing tools, excels in providing a seamless and integrated experience with its modern design and collaboration features. If you need a CRM with advanced marketing tools and a modern interface, Attio is the better choice.

Collaboration Features

Act! offers basic collaboration features that allow teams to work together on customer data and sales processes. Attio, however, takes collaboration to the next level with its advanced features and intuitive interface. It allows for seamless communication and data sharing, making it ideal for teams that need to work together effectively. If you value advanced collaboration features, Attio is the better choice.

Data Analytics

Act! provides data analytics tools that help you gain insights into your customer data and sales performance. It offers features like dashboards, reports, and analytics, making it a powerful tool for data-driven decision-making. Attio also offers data analytics features, but its modern design and user-friendly interface make it easier to use and adopt. If you need a CRM with advanced data analytics features and a user-friendly interface, Attio is the better choice.

User Interface

Act! offers a comprehensive user interface that provides access to a wide range of features and tools. However, it may require a learning curve for new users. Attio, with its sleek and intuitive design, offers a more straightforward user experience, making it easier for teams to adopt and use effectively. If ease of use is a top priority, Attio stands out as the more user-friendly option.

Pricing Comparison of Act! and Attio

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Act! and Attio. This comparison will highlight the best option for managing your customer relationships.

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Act! Pricing Plans

Act! Premium Cloud
For Small Businesses
€30

per month per user

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Act! Premium Cloud includes:
  • Secure hosting in Frankfurt ensuring data protection.
  • Automatic updates and backups for peace of mind.
  • Optional desktop sync for flexible data access.
  • Expert technical support available for assistance.
Act! Premium Desktop
For Individuals
€36

per month per user

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Act! Premium Desktop includes:
  • Self-managed security for complete data control.
  • Complete control of updates for tailored software management.
  • Compatibility with desktop add-ons for enhanced functionality.
  • Expert technical support for troubleshooting and guidance.
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Attio Pricing Plans

Free
For very small teams
$0

per month per user

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Free includes:
  • Automatic data enrichment to enhance data quality.
  • Up to 3 seats for small teams.
  • Basic email and calendar sync for one account per user.
  • Essential communication intelligence for basic insights.
Plus
For growing teams
$29

per month per user

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Includes Free, plus:
  • Enhanced email sending capabilities for better outreach.
  • No seat limits for growing teams.
  • Standard communication intelligence for improved insights.
  • Up to 20 reports for detailed analysis.
Pro
For scaling businesses
$59

per month per user

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Includes Plus, plus:
  • Advanced data enrichment for comprehensive insights.
  • Priority support for quick issue resolution.
  • Up to 100 reports for extensive analysis.
  • Advanced communication intelligence for strategic insights.
Enterprise
For large organizations
$119

per month per user

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Includes Pro, plus:
  • SAML and SSO for enhanced security.
  • Custom billing options for flexibility.
  • Advanced admin tools for better management.
  • 3+ email accounts per user for extensive communication.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key aspects like functionality, ease of use, and customer support. By analyzing user feedback and conducting in-depth testing, we ensure our recommendations are reliable and tailored to your needs. Each factor is weighted to provide an accurate final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Act! or Attio: Which One Matches Your Business Needs?

Choose Act! If You Need ...

  • Comprehensive CRM solution

    If you need a comprehensive CRM solution with a wide range of features, including contact management, sales automation, and marketing tools, Act! is the better choice. It's a versatile option for businesses of all sizes.

  • Flexible pricing options

    If you are looking for a CRM solution with flexible pricing options that allow you to choose a plan that fits your budget, Act! is the better choice. It's an affordable option for small to medium-sized businesses.

Choose Attio If You Need ...

  • Modern and intuitive CRM

    If you value a modern and intuitive CRM platform with an intuitive user interface and advanced collaboration tools, Attio is the better choice. It's ideal for businesses that value a seamless and user-friendly experience.

  • Advanced collaboration tools

    If you need a CRM solution with advanced collaboration tools that allow teams to work together effectively, Attio is the better choice. It's ideal for businesses that value teamwork and communication.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.